Sony PS Vita vs.CellphoneGaming

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Sony PlayStation Vita Mobile Console vs. Cellphone-based Gaming Market 2012-2017 March 2012

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Tel/FAX: 1-877-MINDCOM (646-3266) Email: info@mindcommerce.com www.mindcommerce.com Overview: Japanese electronics giant Sony with proven selling experience of Japan market launched its new dedicated console gaming device for high-end handheld portable console market named PlayStation Vita in North and Latin America, Europe, PAL re- gions, and Singapore on February 22, 2012. We see this development as an evolution of gaming as the portable handheld gaming market, including consoles, have gone through a massive revitalization in last 10 years. The notable shift has taken place on gaming preference shifting from hard- core gamer to casual gamer. However, Mind Commerce observes that there remains a market opportunity among niche tar- get group for portable handheld gaming devices (such as PS Vita) with multifunctional capabilities such as digital download facility PS store. This research includes: • • • • • Vita platform development market opportunity analysis Analysis of console vs. mobile/cellular gaming marketplace Vita & console gaming market projections through 2012-2017 Evaluation of PS Vita positioning as dedicated premium gaming device Vita competitive positioning vs. smartphones, market prospects, and more Key Findings: • • • • • The US will hold 60% of device market share by 2017 Device unit sales is expected to growth by 1358% through 2017 The average game unit sale is expected to reach 52.5 billion by 2017 Average gamers' game units consumption is expected to reach 3 from 1.5 Sony will hold the market lead by 40% market share defeating Nintendo behind Target Audience: • • • • • Mobile network operators Electronic gaming device manufacturer Video Game publishers and developers Social game and Casual game publishers or developer Gaming infrastructure providers (equipment, software, and services)

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Tel/FAX: 1-877-MINDCOM (646-3266) Email: info@mindcommerce.com www.mindcommerce.com Table of Contents: 1.0 1.1 MARKET OVERVIEW AND PLAYSTATION VITA (PS VITA) LAUNCH 4 PS VITA MARKET BACKGROUND 4 5 1.2 1.3 2.0 2.1 2.2 UK LAUNCH CROWD INDICATE ABSOLUTE POTENTIAL PS VITA MARKET POSITIONING 6 PS VITA LAUNCHING OFFER REVIEW 7 PRICING IN US, UK & AUSTRALIA 7 5 PS VITA LAUNCHING GAMES TITLE 7 3.0 COMPETITIVE LANDSCAPE OF PS VITA 9 3.1 3.2 3.3 TECHNICAL SUPERIORITY WITH CONSOLE DEVICE 9 DIGITAL DOWNLOAD FACILITY: PS STORE 9 PARTNERING WITH VODAFONE 10 3.4 USER CONVENIENCE OF PS VITA DEVICE 10 3.5 4.0 PS VITA VS. MOBILE DEVICE 12 PS VITA GAME TITLE REVIEW: 10 BEST GAMES INCLUDING PRICE 13 5.0 PS VITA & CONSOLE GAMING MARKET PROJECTION 14 5.1 5.2 5.3 VITA CONSOLE UNIT SALES PROJECTION 2012 - 2017 14 REGIONAL UNIT SALES DISTRIBUTION OF PS VITA CONSOLE 2012 - 2017 14 PS VITA GAME UNIT SALES PROJECTION 2012 - 2017 15 5.4 CONSOLE GAMING MARKET SHARE 2011 - 2017 15 16 17 5.5 5.6 5.7 6.0 DEDICATED VIDEO GAMER PROJECTION 2011 - 2017 CONSOLE GAMING REVENUE 2012 - 2017 16 CONSOLE VS. MOBILE GAMING REVENUE 2012-2017 PS VITA PLATFORM DEVELOPMENT PROJECTION 19 7.0 OPPORTUNITY ANALYSIS WITH PS VITA 20 7.1 OPPORTUNITY FOR GAME PUBLISHER & GAME DEVELOPER 20 7.2 OPPORTUNITY FOR TELECOM OPERATORS & BRANDS 20 List of Figures Figure 1: The UI of Sony PS Vita (copyright: Sony) 5 Figure 2: Fan Crowd on London's Oxford Street for the Vita launch (copyright: telegraph UK) 5 Figure 3: PS Vita console sales projection 2012 - 2017 14 Figure 4: Vita console sales Japan vs. US vs. Worldwide 2012 - 2017 14 Figure 5: Game Unit Sales Projection of PS Vita 2012 - 2017 15 Figure 6: Sony vs. Nintendo vs. Other Console Gaming Market Share 2011 - 2017 15 Figure 7: Dedicated video gamer, US vs. Worldwide Projection 2011-2017 16 Figure 8: Revenue projection from Console gaming 2012 - 2017 17 Figure 9: Console vs. Mobile gaming revenue share 2012-2017 17

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Order Form Report Title Sony PlayStation Vita: Mobile Console vs. Cellphone-based Gaming Market 2012-2017 License Type First Name Company Family/Surname Position Address FAX Country Telephone Post Code Email Expiration Date (MM/YY) Cardholder’s name Billing Address Postcode CV Code Signature Country Date Order Type Order by FAX at 1 877 646 3266 Card Number Signature Online Ordering Customers can order online by visiting report web page: www.mindcommerce.com/Publications/Vita_CellphoneGaming.php Tel/FAX: 1-877-MINDCOM (646-3266) Email: info@mindcommerce.com www.mindcommerce.com Single User License …………..... $ 995 USD Team License (2-5 people) …… $ 1,865 USD Company-wide License…… $ 2,995 USD Other Licensing options available: Contact Mind Commerce