seo

Views:
 
Category: Education
     
 

Presentation Description

seo offpage ppt presentation

Comments

Presentation Transcript

Offsite Optimization : 

Offsite Optimization

Offsite Optimization : 

Offsite Optimization It is a method by which we can generate back links to our website and link popularity. Generate traffic from external websites Social Networking + Social Bookmarking (SMO) Classifieds Press Release Local Business Listing (Google, Yahoo, Ask Laila, Just Dail) Article Website Video Website

Link Building: : 

Link Building: Backlink ? Relevancy of the content. PR of the linking website Server IP Address of the 2 sites No of Years of both websites No follow attribute We can also get a back link from internal page of our website. http://www.followtopia.com to find do follow websites

Types of Backlinks : 

Types of Backlinks One way linking Two way linking (Reciprocal Links) Three ways linking Multiple Way Linking

One Way Linking (Best way to linking) : 

One Way Linking (Best way to linking) A  B It has the top priority Directory submission By including our link with paid link Creating some part of site and asking for credit If our site content is good, people will link to us

Slide 6: 

Two way linking (Reciprocal Linking) A   B We can create this links using link exchange program Directory Submission Three Way Linking A  B  C  A

Directory Submissions : 

Directory Submissions Submit the website to top directories www.dmoz.org Dir.yahoo.com Free (No Guarantee) Paid ($300 and 7 days inclusion guarantee Don’t submit the url to directory with page rank less than 3.

Local Listing : 

Local Listing Local business listing is similar to yellow pages. Google Local Rediff Local Listing MSN Local Listing Justdial.com Sulekha.com Asklaila.com

Google Local Listing : 

Google Local Listing It is an online yellow pages and Google gives the listing on the top of organic results. www.google.com/local Guidelines while adding the listing One listing per one location Don’t include all the keywords for the purpose of seo Only give the company name as the title of the listing Spam Report http://maps.google.com/support/bin/request.py?contact_type=maps_spam

Classifieds : 

Classifieds Classifieds are best source of traffic generation for your website Classifieds has the following advantages High Page Rank Frequently indexed by search engines Can be targeted to a specific region Free source of online traffic without a website

Major Classifieds : 

Major Classifieds www.clickindia.com www.click.in www.vivastreet.co.in www.olx.in www.adoos.in www.locanto.in www.fullhyderabad.com/classifieds www.quickr.com

Tips for Submission : 

Tips for Submission While submitting ads on classifieds, include proper title which include the keywords, description which is reach of keywords. Target only a specific region with the classified while submitting the ad. Regularly repost the classified as it will appear on top of the re-submission.

Press Release : 

Press Release Press release is used to distribute your article on the web. Press release websites have high page rank and indexed very frequently by search engines. Few press release websites are www.free-press-release.com www.prweb.com www.prlog.org

Social Networking : 

Social Networking Use social networking website like www.facebook.com www.orkut.com www.bigadda.com www.myspace.com Promoting on social network sites is a manual process and require human effort.

Social Bookmarking : 

Social Bookmarking Social bookmarking websites are becoming more and more popular. They allow you to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite’s list of your browser. For a specific category of business we have a bookmarking site. Use the following websites www.delicious.com www.digg.com BlogMarks.net  LQ Bookmarks  StumbleUpon  Reddit.com

Video Submissions : 

Video Submissions

Article Submissions : 

Article Submissions