mall mgmt proj

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Mall Management- The Forum Mall: 

Mall Management- The Forum Mall Submitted By Jyoti Arora Kapil Batra

A Mall: 

A Mall

What is Mall?: 

What is Mall? Collection of independent retail stores, services, and parking areas constructed and maintained by a management firm as a unit. A shopping centre enclosed within a large structure; often two or three stories high, often designed around a central atrium; may have numerous stores, as well as entertainment facilities such as movie theatres, fast-food outlets, restaurants, and public areas.

South China Mall: 

South China Mall Location: Dongguan, China Year Opened: 2005 Gross Leasable Area: 7.1 million square feet

Golden Resource Shopping Mall: 

Golden Resource Shopping Mall Beijing, China Year Opened: 2004 Gross Leasable Area: 6 million square ft

SM Mall of Asia: 

SM Mall of Asia Location: Pasay City, Philippines Year Opened: 2006 Gross Leasable Area: 4.2 million square feet

King of Prussia Mall: 

King of Prussia Mall Location: Philadelphia, Pennsylvania, USA Year Opened: 1962 Gross Leasable Area: 2.8 million square feet

Berjaya Times Square: 

Berjaya Times Square Location: Kuala Lumpur, Malaysia Year Opened: 2005 Gross Leasable Area: 3.4 million

“Mall Management” A Growing Phenomenon in Indian Retail Industry: 

“Mall Management” A Growing Phenomenon in Indian Retail Industry

Mall Management: 

Mall Management The Indian retail market is expected to continue its growth trajectory into 2010. Mall management has been identified as a critical factor for the success of malls and the retail industry across the world. Mall management broadly includes mall positioning, zoning, tenant mix, promotions/ marketing and facility/finance management. Currently, the Indian retail market lacks designated mall management firms.

Mall Management: 

Mall Management Large real estate developers and retail chains either have their own mall management arms operating as subsidiaries or have contractual agreements with international property consultants Till recently, mall management was limited to facility management by a majority of developers in India, leading to gaps in mall management practices. Given the high future supply of malls and increasing competitiveness within the Indian retail market

What is Mall Management?: 

What is Mall Management? Globally, Mall Management broadly includes: Positioning A Mall Zoning – Formulating The Right Tenant Mix And Its Placement In A Mall Promotions And Marketing Facility Management – Infrastructure, Traffic And Ambience Management Finance Management

Indian Scenario for Mall Management: 

Indian Scenario for Mall Management The partial foreign direct investment (FDI) relaxation in 2006 allowed 51% ownership in joint ventures by single-brand companies in the retail market. This triggered high international single brand retailer interest in the Indian retail market. Additionally, large Indian conglomerates such as Reliance Industries and Aditya Birla Group are commencing their foray into retailing across

Forum Mall, Bangalore: 

Forum Mall, Bangalore

About Bangalore: 

About Bangalore 5th largest city in India Fast track growth spurred by IT/BT sectors Dynamic multinationals and corporate presence Increase in government spending & infrastructure Among the fastest growing cities of Asia Increase in population over the years Sizeable numbers with ample disposable incomes Young, trendy, fashion conscious, upwardly mobile population Highest concentration of software professionals in the world Transition in consumer behavior and buying patterns

Some Facts ‘n’ Figures!!!: 

Some Facts ‘n’ Figures!!! Location: Bangalore, India Area: 650,000 square feet Period of construction:2000-2003 Number of Floors: 4 The Forum is one of the largest shopping malls in the country, developed and brought to Bangalore by Prestige Group

Forum Mall: 

Forum Mall The Forum Mall is designed in a ‘dog bone’ fashion, an anchor tenant at each end and vanilla retailers in the middle. Landmark and Westside are the anchor tenants of this mall, and the food court is positioned on the top floor to attract consumers vertically up. Forum Mall was built in 2003 and was the first mall in Bangalore City. Since then, six new malls have been constructed in the city and yet the Forum Mall continues to command the highest foot traffic, continuing to

Location!!! Location!!! Location!!!: 

Location!!! Location!!! Location!!! Located in 1st block, Kormangla, Bangalore Two major roads running on both sides of the land Expansion of city has led to shifting of business area to Kormangla The area is covered by residential apartments & software companies

Planning: 

Planning

Planning: 

Planning Planning is done in such a way that all the shops get equal importance after entering inside It is like a long corridor running from one road to other with shops on both the sides Feeling of openness & spaciousness More importance is given to natural lighting by providing 3 atriums

Ground Floor Plan: 

Ground Floor Plan

1st Floor Plan: 

1st Floor Plan

2nd Floor Plan: 

2nd Floor Plan

3rd Floor Plan: 

3rd Floor Plan

Circulation: 

Circulation

Circulation : 

Circulation It is the highlighting feature of the shopping mall Spacious circulation is provided in it by a long corridor in the ground floor and corridors on both sides of atriums at the upper floors

Additional Features: 

Additional Features 350,000sq. Ft. of people spread 300,000 sq. ft of parking Dual entrances Shoppertainment: ground +4 Floors Parking: Basement, Surface + multilevel Parking Each parking level have direct access to respective floors

Additional Features: 

Additional Features Wide walk ways Visitor comfort zones on each floor Uniform visibility Staff Comfort zones Over 800 car parks Floor to ceiling height of 3.9m Information Kiosks Tele- connectivity Specific parking for autos and tour buses

Parking: 

Parking

Parking: 

Parking Excellent parking system provided with roof parking Spiral ramps are provided to move onto roofs No confusion with the inflow and outflow of vehicles

Lifts & Escalators: 

Lifts & Escalators Each floor is provided with 2 pairs of escalators and 1 pair of lifts [8 passenger capacity each] Escalators are centrally places and lifts are placed in lobby adjacent to the central corridor

Sewerage and Solid Waste Disposal: 

Sewerage and Solid Waste Disposal Sewerage is directly connected to the underground drainage system Solid waste is collected by the B.D.A [Bangalore Development Authority]

Fire Safety: 

Fire Safety Fire escape is provided at each level, easily accessible to all the people on the floor

Facility Management: 

Facility Management Facility management refers to the integration of people, place, process and technology in a building. 5Vanilla retailers refer to single-brand shops. It also means optimal utilization of resources to meet organizational needs. It broadly includes infrastructure, ambience and traffic management. Infrastructure Management – Infrastructure management refers to the management of facilities provided to the tenants within the mall. This includes provision of adequate power supply, safety issues in case of emergency and miscellaneous issues related to signage, water supply, sanitation, etc.

Pit Falls: 

Pit Falls The central aisle space are occupied by small kiosks or counters that restrict the customer flow

Conclusion: 

Conclusion The building management systems, close circuit security, computerized parking management system, ATM machines, 100 % generator backup, centralized air conditioning and line-in-music Completes the loop to offer a world class ambience thereby giving a ‘view of the future ambience’.

Thank You: 

Thank You