OPS marketing

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[Your project / BG/ BU] :

1 [Your project / BG/ BU] Please provide some context regarding the sleep-related marketing and marcom activities you are sharing. Think of the bigger picture: Where in the organization the activities are located, or what business are you supporting Objectives, rough outline of activities (relation between activities) Key stakeholders Key contact persons

[Your project / BG/ BU] Existing materials :

2 [Your project / BG/ BU] Existing materials Please provide an overview of existing materials and online presence related to sleep. Please highlight activities that could be relevant across BGs or sectors (e.g. online activities)

[Your project / BG/ BU] Running activities :

3 [Your project / BG/ BU] Running activities Please provide an overview marketing and marcom activities that are already initiated and are running. Please cover both new initiatives as well as updates of available materials. Please highlight activities that could be relevant across BGs or sectors (e.g. events or online activities) Please indicate status.

[Your project / BG/ BU] Plans :

4 [Your project / BG/ BU] Plans Please provide an overview planned marketing and marcom activities for 2011. Please highlight activities that could be relevant across BGs or sectors (e.g. events or online activities)

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