PEPSI marketing mix

PEPSI: 

PEPSI PRESENTED BY: SAMREEN LODHI SAHAR KHAN SUMAIYA SARFARAZ HIRA SHAHID KHAN SHEZADI NELOFAR

TABLE OF CONTENT : 

TABLE OF CONTENT INTRODUCTION PRODUCT LINE MANUFACTURING ENVIRONMENT FREINDLINESS OPERATIONS CHANNEL OF DISTRIBUTION MERCHANDISING RACKS TECHNOLOGICAL ADVANCEMENT COMPETITOR OPPORTUNITIES FUNCTIONAL EFFICIENCY SUMMARY

INTRODUCTION: 

INTRODUCTION Although Pepsi ® Co Inc is relatively young, founded in 1965; it has its way to become one of the largest producers in its three industries. With brands that are almost 100 years old, Pepsi ® Co. has become a company for the 90’s. This company spans almost every area of the “junk food” market, which includes products in the beverage, snack and the fast-food restaurant fields. Their brands and their talented staff are their weapons of success.

PRODUCT LINE: 

PRODUCT LINE Pepsi ® . Diet Pepsi ® . Miranda Mug Root Beer. Mountain Dew. Aquafina (Bottled water). Lipton Ice Teas. All Sport. Smooth Moos. Pepsi ® One. Frito Lay. Quacker . Tropicana.

RAW MATERIAL OF PEPSI: 

RAW MATERIAL OF PEPSI

MANUFACTURING PROCESS : 

MANUFACTURING PROCESS QUALITY CONTROL

ENVIRONMENT FRIENDLINESS : 

ENVIRONMENT FRIENDLINESS Recyclable Bottles Strict Procedure of Cleaning and Washing of Bottles

PepsiCola is doing operation in the following cities.: 

PepsiCola is doing operation in the following cities . Pakistan Beverages ( Pvt ) Ltd in Karachi & Hyderabad. Sukkur Beverages ( Pvt ) Ltd in Sukkur . Shamir & Co. in Multan. Hyderi Beverages ( Pvt ) Ltd in Islamabad. Glass Bottles in Lahore. Punjab Beverages ( Pvt ) Ltd in Faisalabad. Mehran Bottles in Gujranwala.

PowerPoint Presentation: 

SUPPLIER OF RAW MATERIAL Suppliers provide the resources needed by the company to produce its goods and services. The ingredients used in preparation are syrup, carbonated water, sugar and water. Syrup: Syrup is supplied by Pepsi ® Cola International (PCI). It is under the agreement signed between PCI and the bottlers. Carbonated Water (CO 2 ): Carbonated Water is manufactured locally and prepared under the supervision of PCI , Lahore office. Sugar : Sugar is produced in Pakistan by local sugar mills. Out of 32 sugar mills 6 sugar mills are qualified (with regard to quality) for providing sugar to company. Water : Water s available from two sources: KMC water ___ either through line or through tankers. Sea water ____ it is filtered by the process called Reverse Osmosis System

CHANNELS OF DISTRIBUTION : 

CHANNELS OF DISTRIBUTION Direct Store Delivery Broker-Warehouse Distribution Vending and Food service

MERCHANDISING RACKS : 

MERCHANDISING RACKS

TECHNOLOGICAL ADVANCEMENT: 

TECHNOLOGICAL ADVANCEMENT Research and Development Pepsi uses different research method to satisfy their customers. The company develops different flavours and these flavours are tested on the sample basis. If the customer likes the taste, it is called the “Consumer Liking Taste” (CLT). Producing Pepsi Cans Pakistan Beverages Pvt. Ltd. has launched Pepsi ® cans locally. In order to accomplish this project, Pakistan Beverages Pvt. Ltd. invited the engineers from France to install the machinery.

COMPETITOR Strengths of Coke : 

COMPETITOR Strengths of Coke Global Acceptance Coke cola share in the global market is greater than Pepsi ’ s. Coke cola is the world leader in the beverage industry. Financial Strength Being a global market leader, Coke cola financial strength is far greater than that of Pepsi. Coke cola can employ its huge resources in promoting its product.

Weaknesses of Coke: 

Weaknesses of Coke Low market share In Pakistan, Pepsi ’ s share is greater than Coke cola. People prefer Pepsi ® because of its taste. Weaker Distribution Network Distribution of Coke cola is not so effective in Pakistan. Pepsi ® has an added advantage of having more trucks for distribution than Coke cola ha Less Promotion Coke cola has not been promoting aggressively in Pakistan. Because of this less promotional activities, Pepsi ® has an edge over Coke cola.

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Strengths of Pepsi I ntensive Distribution Network Pepsi ’ s distribution network is very effective. Pepsi ® is available not only in urban areas but in rural areas . Even in urban areas it is available at superstores, educational institutes, pan shops, continental restaurants, and fast food chains. Promotion Pepsi is promoted at a large scale. An advertising agency called “Interflow” shape promotional schemes for Pepsi ® . Target Market Pepsi is targeted towards youngsters under the age bracket of twenties. This generation is called ‘ Generation X ’ and constitutes a larger portion of our population. As a result all promotional schemes are targeted towards them. Quality Standard Consumers of Pepsi ® are satisfied with its high quality. Pepsi ® bottling plants consider hygiene and cleanliness along with quality management.

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Weaknesses of Pepsi L acks Worldwide Acceptance Globally, Pepsi does not enjoy that much acceptance as its competitor ( Coke cola ) enjoy. Coke cola is the most widely consumed drink in U.S and Europe, which gives it a competitive edge over Pepsi ® . Financial Assistance As mentioned earlier Pepsi is operated under franchising agreement . PCI just sets the rules and regulations of the operating procedure. The bottling plant has to be financed by the franchisee from its own resources. Unlike Pepsi , C is operated under ownership system. C acquires the bottling plant and finances it with its huge financial resources.

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OPPORTUNITIES FOR PEPSI N atural Environment Pakistan is located in a tropical region. Usually the climate is hot which is conducive for beverage industry. The longer hot period is an opportunity for Pepsi ® to expand its sale through different promotional schemes. Population Increase number of individual would definitely augment the demand for Pepsi ® , thus induce the company to increase its production, sale & profit. Diversification Pepsi ® can increase its product line by introducing new and diversified products in Pakistan. This can be done either by exercising brand extension strategy or by new brand strategy.

FUNCTIONAL EFFICIENCY : 

FUNCTIONAL EFFICIENCY

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CROSS-FUNCTIONAL EFFICIENCY Like most of the franchisees in Pakistan, Pakistan Beverages Pvt. Ltd. is divided into six major departments. Production Department Administration Department Finance Department Audit and Accounts Department Marketing Sales Department Quality Control Department

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THANKYOU GOOD LUCK!