logging in or signing up media planning projects jungle Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 3747 Category: Education License: All Rights Reserved Like it (7) Dislike it (0) Added: October 06, 2008 This Presentation is Public Favorites: 2 Presentation Description No description available. Comments Posting comment... By: vinivinita (16 month(s) ago) really it gives quality infromation on media planning. presentation is also good Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript COMPANY`S PROFILE : Today the company wants to convince consumers in every possible way to upgrade their brands of washing powders and bars even at the cost of cannibalising its own brands in the process. COMPANY`S PROFILE REASONS FOR THE MIGRATION : Detergent market Tide and Ariel Better differentiation of brand To protect and its USP To make it premium bar REASONS FOR THE MIGRATION PROBLEM : But most of all, the Rs 5,000-crore fabric wash category has been under pressure and HLL managers feel that consumers are not getting the right value for their products, resulting in the degrowth of the category. In fact, no mention was even made for the category while declaring its annual results recently. PROBLEM SOLUTION : Reshuffling users to graduate to more value-added brands is the agenda for HLL at present. For instance, while it expects Surf powder users to migrate to Surf Excel (the concentrate powder) SOLUTION BUSINESS TECHNIQUES (tv ads) : STAR Plus : The advertisements should come between 7 to 10 pm.The advertisments should repeat itself on alternative breaks.This is to be done because our target audience i.e.women ,are in front of the television at this times. ZEE TV : The ads in zee should cum between 8 p.m to 11p.m because the channel have a combination of favorite soaps at this time BUSINESS TECHNIQUES (tv ads) UNDERLYING TECHNIQUES : USING MEDIA: 1 : TELEVISION ADVERTISEMENTS 2 : PRINT MEDIA 3 : RADIO 4 : INTERNET UNDERLYING TECHNIQUES MARKETING AND SALES : MARKETING BASICALLY WILL DEAL WITH THE PREFERENCES AND DEMANDS OF THE CONSUMERS . SALES WOULD MAKE THE STRATERGY TO SELL THE PRODUCT TO OUR TARGET AUDIENCE. MARKETING AND SALES COMPETITION : HUL`S SURF HAS ALWAYS TAKEN A BONE FIGHT WITH ARIEL. SO . COMPETITION PROJECTIONS AND MILESTONES : Two Marketing Campaigns Tamilnadu , Karnataka,Delhi,West Bengal,Kerela where, Rin Equity= Surf Equity or, Surf Equity> Rin Equity PROJECTIONS AND MILESTONES SUMMARY AND CALL TO ACTION : Times of India – 87% of the premium class population of India reads this news paper. The advertisement should come on weekdays, should basically be on the 2nd page of the paper. Indian express – Indian express because this paper has a different segment for women i.e. women's era, and it should be exactly on the lower last page SUMMARY AND CALL TO ACTION : The campaign gave Surf Excel Bar visibility in more than 40 lakh Indian households for 60 days. More than 65 % Rin Supreme users recollected the brand migration news in a positive way. Slide 13: Apart from leaving a positive impression on the existing consumers, it also brought in new consumers for the brand. Migration of surf excel bar is successfully completed Sales of Surf Excel has increased by 10% Most positive response was from Tamil Nadu and Andhra Pradesh You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
media planning projects jungle Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 3747 Category: Education License: All Rights Reserved Like it (7) Dislike it (0) Added: October 06, 2008 This Presentation is Public Favorites: 2 Presentation Description No description available. Comments Posting comment... By: vinivinita (16 month(s) ago) really it gives quality infromation on media planning. presentation is also good Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript COMPANY`S PROFILE : Today the company wants to convince consumers in every possible way to upgrade their brands of washing powders and bars even at the cost of cannibalising its own brands in the process. COMPANY`S PROFILE REASONS FOR THE MIGRATION : Detergent market Tide and Ariel Better differentiation of brand To protect and its USP To make it premium bar REASONS FOR THE MIGRATION PROBLEM : But most of all, the Rs 5,000-crore fabric wash category has been under pressure and HLL managers feel that consumers are not getting the right value for their products, resulting in the degrowth of the category. In fact, no mention was even made for the category while declaring its annual results recently. PROBLEM SOLUTION : Reshuffling users to graduate to more value-added brands is the agenda for HLL at present. For instance, while it expects Surf powder users to migrate to Surf Excel (the concentrate powder) SOLUTION BUSINESS TECHNIQUES (tv ads) : STAR Plus : The advertisements should come between 7 to 10 pm.The advertisments should repeat itself on alternative breaks.This is to be done because our target audience i.e.women ,are in front of the television at this times. ZEE TV : The ads in zee should cum between 8 p.m to 11p.m because the channel have a combination of favorite soaps at this time BUSINESS TECHNIQUES (tv ads) UNDERLYING TECHNIQUES : USING MEDIA: 1 : TELEVISION ADVERTISEMENTS 2 : PRINT MEDIA 3 : RADIO 4 : INTERNET UNDERLYING TECHNIQUES MARKETING AND SALES : MARKETING BASICALLY WILL DEAL WITH THE PREFERENCES AND DEMANDS OF THE CONSUMERS . SALES WOULD MAKE THE STRATERGY TO SELL THE PRODUCT TO OUR TARGET AUDIENCE. MARKETING AND SALES COMPETITION : HUL`S SURF HAS ALWAYS TAKEN A BONE FIGHT WITH ARIEL. SO . COMPETITION PROJECTIONS AND MILESTONES : Two Marketing Campaigns Tamilnadu , Karnataka,Delhi,West Bengal,Kerela where, Rin Equity= Surf Equity or, Surf Equity> Rin Equity PROJECTIONS AND MILESTONES SUMMARY AND CALL TO ACTION : Times of India – 87% of the premium class population of India reads this news paper. The advertisement should come on weekdays, should basically be on the 2nd page of the paper. Indian express – Indian express because this paper has a different segment for women i.e. women's era, and it should be exactly on the lower last page SUMMARY AND CALL TO ACTION : The campaign gave Surf Excel Bar visibility in more than 40 lakh Indian households for 60 days. More than 65 % Rin Supreme users recollected the brand migration news in a positive way. Slide 13: Apart from leaving a positive impression on the existing consumers, it also brought in new consumers for the brand. Migration of surf excel bar is successfully completed Sales of Surf Excel has increased by 10% Most positive response was from Tamil Nadu and Andhra Pradesh