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E –COMMERCE and M - COMMERCE Asmita Nagpal

Outline : 

Outline What is e-commerce? History Types Benefits and limitations Pitfall which delay the benefits of e-commerce Examples of e-commerce

Slide 3: 

What is m-commerce? Products and services available Advantages of m-commerce Disadvantages of m-commerce


DEFINITION : Electronic commerce, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.

Introduction to e-commerce : 

Introduction to e-commerce Buyer Seller Producer

Buyer : 

Buyer A buyer is a person who want to purchase goods or services in exchange of money..

Seller : 

Seller A seller is a person who offers goods and services to buyer A seller can either be a retailer or wholesaler A seller is a person who directly sells the goods and services to retailer.

Producer : 

Producer A producer is a person who creates the product which are offered by the sellers to the buyers . A producer is also seller who sells his products to the retailer , wholesaler or directly to customers.

Origin : : 

Origin : The meaning of electronic commerce has changed over the last 30 years. Originally, electronic commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce

Continued…. : 

Continued…. From the 1990s onwards, electronic commerce would additionally include enterprise resource planning systems (ERP), data mining and data warehousing. An early example of many-to-many electronic commerce in physical goods was the Boston Computer Exchange, a marketplace for used computers launched in 1982

Benefits of e-commerce : : 

Benefits of e-commerce : Global reach Instant availability Systematic communication Reduces paper work Easier entry to new markets Improve market analysis Lower transaction cost

Conti…. : 

Conti…. Flexibility : a shop on the web gives you flexibility to built an order over several days.

Types of e-commerce : 

Types of e-commerce Business to business (B2B) Business to consumer (B2C) Consumer to consumer (C2C) Consumer to business (C2B) Business to employee (B2E)

Business to Business : 

Business to Business It is the largest form of e-commerce involving business of trillions of dollars. It is like the manufacturer supplying goods to the retailer or wholesaler. E.g. Dell sells computers and other related accessories online but it is does not manufacture all those products. So, in order to sell those products, it first purchases them from different businesses i.e. the manufacturers of those products.

What’s B2B e-commerce for ? : 

What’s B2B e-commerce for ? E-marketing Procurement management Electronic intermediaries Intranet Extranet

Business to Consumer : 

Business to Consumer It is the direct trade between companies and end consumers. This is the direct selling via the Internet. For example: selling goods direct to customer and anyone can buy any products from the supplier’s website. In this mode it is intended to benefit the consumer and can say business to consumer (B2C) Ecommerce works as retail store over internet.

Consumer to Consumer : 

Consumer to Consumer It facilitates the online transaction of goods or services between two people. Though there is no visible intermediary involved but the parties cannot carry out the transactions without the platform which is provided by the online market maker such as eBay.

Consumer to Business : 

Consumer to Business In today’s Ecommerce arena, it is growing trend wherein consumers demand specific products or services from respective businesses. For example: I contact a tour and travel operator via their website for purchasing a holiday package.Consumer to business Ecommerce is growing at a rapid pace and the trend is set to continue in the future.

Business to Employee : 

Business to Employee The company offers services to services. To their employees. The company build intranets to accelerate communication and knowledge management. The employee can purchase office supplies or submit requests for reimbursetments etc.

Examples of e-commerce : 

Examples of e-commerce The product to be sold A place to sell the product Then a method to market or advertise A method to accept orders A good way to deliver goods or services A way to accept returns Customer support

Current limitations of e-commerce : 

Current limitations of e-commerce Outstanding security & reliability issue Integration with ERP software can be difficult Uneven existence of standards Shortage of brand width Pure in –house development of e-commerce is difficult & can be costly 24x7 availability & expectation can be brutal..!

Technical limitations : 

Technical limitations Costs of a technological solution Reliability for certain processes Insufficient telecommunications bandwidth Integrating digital and non-digital sales and production information Some vendors require certain software to show features on their pages, which is not common in the standard browser used by the majority Difficulty in integrating e-Commerce infrastructure with current organizational IT  systems

2 particular pitfall or mistakes which will delay the benefits of e-commerce.. : 

2 particular pitfall or mistakes which will delay the benefits of e-commerce.. 1. Broad expectations.  We must avoid over-expecting—or over-promising—e-commerce lest we create a backlash when  its promises are not fulfilled.  E-commerce will not, in and of itself, correct all the industry's problems

Slide 25: 

2. Incomplete implementation The benefits of e-commerce will be restricted if we do not recognize its full system implications, and  instead implement it in limited ways that only partially meet its requirements.  To the extent that we do not reduce headcount, or even worse, run parallel people/byte systems, e-commerce’s benefits will be limited.

M-commerce : 


What is m-commerce ? : 

What is m-commerce ? It refers to the use of mobile devices for conducting the transactions. The mobile device holders can contact each other and can conduct the business. Even the web design and development companies optimize the websites to be viewed correctly on mobile devices.

Product and services available.. : 

Product and services available.. Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase and delivery Location-based services Information services Mobile banking Mobile brokerage Mobile Browsing

Slide 29: 

Mobile ticketing : Tickets can be sent to mobile phones using a variety of technologies. Users are then able to use their tickets immediately, by presenting their phones at the venue.

Slide 30: 

Mobile vouchers, coupons and loyalty cards: Mobile ticketing technology can also be used for the distribution of vouchers, coupons, and loyalty cards. These items are represented by a virtual token that is sent to the mobile phone.

Slide 31: 

Content purchase and delivery : Currently, mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones.

Slide 32: 

Location based services :  Knowing the location of the user allows for location-based services such Local discount offers Local weather Tracking and monitoring of people

Slide 33: 

Mobile banking : Banks and other financial institutions use mobile commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting money. This service is often referred to as Mobile Banking, or M-Banking.

Slide 34: 

Mobile brokerage : Stock market services offered via mobile devices allows the subscriber to react to market developments in a timely fashion and irrespective of their physical location.

Slide 35: 

Mobile Browsing : Using a mobile browser—a World Wide Web browser on a mobile device—customers can shop online without having to be at their personal computer.

Advantages of m-commerce : 

Advantages of m-commerce UbiquityUser are able to access any m-commerce application in real time. AccessibilityUser are able to access m-commerce application anywhere and at anytime. SecurityDepending on the users mobile device. Some device offers certain level of inherent security.

Slide 37: 

ConvenienceIt is very convenience to bring a mobile device anywhere due to the size and weight if the device. PersonalizationAs mobile devices are not shared between users so it is possible to adjust the mobile devices to the users need and wish.

Disadvantages : 

Disadvantages Mobile devices do not generally offer the graphics or processing power of a PC. The small screens of mobile devices limit the complexity of applications. Each network has a differing approach to M-Commerce meaning that the international reach of e-commerce will not be matched.

Thank you….. : 

Thank you….. Asmita Nagpal (3004) MBA 2.1(Hons.)

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