slide 1: Things To Consider While Planning An Exhibition Stand
When you are planning on holding an exhibition you might be interested in having a custom
exhibition stand which will amaze and lure customers to see the products you are showing.
As each exhibition and company which participates in these various exhibitions are different
you may want to consider the marketing aspects you want to be displayed in an exhibition.
As the stand is the main vehicle of introducing potential customers to your company and its
products and introducing existing loyal customers to new products it is a good idea if you
have a stand they will see and want to visit as you design exhibition stand.
slide 2: One of the best ways for you to see these types of
custom-designed stands will be on the internet.
Check For Stand Builders Online
Here you can look at numerous companies which are capable of designing a custom
exhibition stand to the specifications you desire. Since these companies are quite numerous
you may want to first look at the types of bespoke stands which can be ordered.
This will provide you with an idea of the companys capabilities and allow you to decide
which company can fulfill your exhibition stand requirements.
At this point from these online pages you will also be able to see the dimensions and
materials which might be used in the construction of your stand.
When you are finally choosing the company which will design your custom exhibition stand
these facts it will help you see how best to design your exhibition stand to fall not only within
your exhibition parameter requirements but also in the parameters set by that particular
company while this information is not vital during your preliminary browsing.
You will also be able to see how much experience one of these exhibition stand builder
companies have with designing and building a stand according to your exact specifications
from these online pages.
slide 3: Get Hold of Customers
By using this information you will be in a better position to find a stand builder who can
provide you with an elegant yet functional looking stand which will invite the potential
customer to enter.
Since designing one involves not only seeing the end product but also being able to envision
how the visitors and customers will be able to look at the products you have on display as
well as your staff interacting with these customers you will need to be able to talk with an
experienced stand designer.
With the help of this designer you can not only design a fabulous looking exhibition stand
which provides you with these aspects of the interactive exhibition stand but has a stand
which can fit into the space provided for your companys stand.
Looking For Adaptation
One final point which should be mentioned when you are looking at having a custom
exhibition stand build is that of adaptation.
Since it is in the best interests of a company to grow and develop as well as to adapt to a
changing customer base and ideas having a stand which can adapt to these changes as
well will help in the various future exhibition your company might participate in.
For this type of adaptable stand you should look at having a custom-designed modular stand
made. As the modular stands are designed to change from exhibition to exhibition and the
various needs of the customers you will find these exhibition stands are ideal.
As you see when you are looking to buy a great looking and functional exhibition stand the
custom-designed ones are the best.
slide 4: The Lighting Factor
In the trade show or best exhibition stands than in previous years lighting is playing a more
important role. Most exhibitors relied on the lighting from the exhibition hall itself and very
few exhibitors added extra lights to the stand in the past years.
To feature the stand and to attract attention from passersby the trend is to use lighting.
Although the exhibitors still use lighting for that purpose new trends in the use of lighting for
exhibition stands go beyond simply highlighting a particular product.
To complement all the other elements now regular exhibitors consider lighting to be one
design element of the stand. It is a common use of lighting in selecting signage if no-one
can see it there is little point.
slide 5: Design Elements
While lighting is one of the main design elements one can use exhibitors who tend to focus
on signage and color often overlook it. Use a spotlight behind a fabric sign to create a
highlight of the stand with the colors of the fabric shining around the sign.
Use a downlight to show off a particular product from a pop-up display or mirrored lighting
behind the display to create an atmosphere of depth and dimension to the product. Use
colored lights to emphasis the colors of the theme of your exhibition stand.
With so many options in lighting now available your exhibition stand designer can help you
to create areas of shadows and light to highlight the specific areas of your exhibition stand
as will best suit your needs.