BUS 58 - 7 Slide Marketing Plan

Marketing Plan: phase I : 

Marketing Plan: phase I Family DayCare Bookkeeping Services

Purpose and Scope of Marketing : 

Purpose and Scope of Marketing To gain a minimum of 10 regular clients by the end of June 2008 Initial phase will test market a small sample of prospective clients over a period of one month Marketing materials must educate, persuade, and clearly communicate the benefits of the service Materials are designed to get attention by providing useful information along with the mild use of humor

Client Benefits : 

Client Benefits More free time and less stress Lower taxes Organized financial records and detailed business reports Help with financial planning Enhanced professional image with their clients

Target Market : 

Target Market Tier II licensed family daycare providers with a gross income of at least 50k per year Daycare providers who are motivated to maintain meticulous financial records Daycare providers within 50 miles of Redlands, Ca. Most daycare providers are female

Services Provided : 

Services Provided Comprehensive bookkeeping service including monthly financial reports Limited financial planning services Quarterly and Annual tax statements for the clients of daycare providers Online data storage for enhanced safety of records Will offer a single package of services initially

Marketing Materials and Timeline : 

Marketing Materials and Timeline A highly targeted mailing list of 300 prospective clients. All marketing pieces will refer to website which will serve as a point of contact, communication, and education. Wave 1: 300 large postcards (5”x8”) Wave 2: 300 sales letters with information inserts and handwritten envelopes. To begin one week after Wave 1. Wave 3: Repeat mailing of 300 large postcards with a different layout. To begin 2 weeks after Wave 2. Wave 4: Analyze results of marketing campaign and adjust.

Marketing Budget : 

Marketing Budget Wave 1: 300 5”x8” postcards – estimated cost: $237 Wave 2: 300 sales letters with information inserts - estimated cost: $200. Wave 3: Repeat mailing of 300 large postcards: $237 Unforeseen contingency budget: 10% Total estimate for phase I: $741.40

Company Identity and Core Values : 

Company Identity and Core Values Family DayCare Bookkeeping Services provides bookkeeping and financial planning services for daycare providers. It is our goal to make sure that our clients tax bill is as low as possible and their lives are a little less stressful as a result. We seek to provide a vital service to our customer, to enhance our clients overall financial health, and maintain high ethical standards. 1452 Orange Ave Redlands, Ca 92373 (555) 555-5555 Fdcbookkeeping.com