Distracted Driving:: r u kdng? D istracted Driving: Distracted Driving: Types of distractions: Visual Manual Cognitive Distracted Driving Distracted Driving: Using a cell phone Talking to passengers Eating and drinking Grooming Reading, including maps Changing the radio, CD or MP3 player Retrieving fallen objects Daydreaming/deep thought Distracted Driving Slide 11: Porter Novelli. (2010). HealthStyles 2010 Survey. Unpublished raw data. Washington, DC: Adam Burns. Retrieved November 15, 2011 from http://www.cdc.gov/features/dsdistracteddriving/dsDistractedDriving_b626px.jpg Which drivers text most frequently?: Porter Novelli. (2010). HealthStyles 2010 Survey. Unpublished raw data. Washington, DC: Adam Burns. Retrieved November 15, 2011 from http ://www.cdc.gov/features/dsdistracteddriving/dsDistractedDriving_b626px.jpg Which drivers text most frequently? Distracted Driving: The majority of teens surveyed (58 %) admit that they do not abide by state laws restricting talking or texting on a cell phone while driving The Liberty Mutual/Students Against Destructive Decisions. (2011) Teen Driving Survey . Retrieved November 12, 2011 from http://www.sadd.org/press/presspdfs/TWD%20Release%20FINAL%2010%2019%2011.pdf Distracted Driving What’s the effect??: What’s the effect?? Distracted Driving - Research: University of Utah Drivers who use a cell phone (hand-held or hands-free) demonstrated a delay in reaction time that was equivalent to having a blood alcohol of .08 % Drews, F., Yazdami, H., Godfrey, C.N., Cooper, J.M.,& Strayer, D.L. (2009). Text messaging during simulated driving. Human Factors: the Journal of the Human Factors and Ergonomics Society 51. DOI: 10.1177/0018720809353319. Retrieved November 24, 2011 from http://hfs.sagepub.com/content/51/5/762.full.pdf?keytype=ref&siteid=sphfs&ijkey=gRQOLrGlYnBfc Distracted Driving - Research Distracted Driving: Reading a text message takes about 5 seconds - @ 55 mph that’s enough time to travel the length of a football field. Institute provides insight into cell phone use and driving distraction(2009). Retrieved November 24, 2011 from http://www.vtnews.vt.edu/articles/2009/07/20 New data from Virginia Tech Transportation 09-571.html Distracted Driving So what is being done???: So what is being done??? Distracted Driving: Increased awareness ATT & SADD Oprah OSHA 2. Texting thumb bands Distracted Driving Distracted Driving: Distracted Driving Distracted Driving: U.S. House of Representatives Bill HR-1772: Distracted Driver Prevention Act of 2011 Rep. E. Engel (D-NY) Distracted Driving Distracted Driver: Technology: Distracted Driver: Technology Distracted Driving: Current state laws : 19 states & the District of Columbia ban the use of all cell phones 9 states & the District of C olumbia ban the use of hand-held cell phones for all drivers 35 states & the District of Columbia ban texting while driving Specific state information: http:// www.distraction.gov/state-laws/ Distracted Driving What more can be done?: What more can be done? Distracted Driving : United States Department of Transportation Distracted Driving Distracted Driving: Public awareness campaign Spreading the word It’s everyone’s problem! Build community partnerships Business Media outlets Civic leaders Reward safety initiatives Distracted Driving : Distracted Driving is 100% avoidable!