Overview:
Overview Our365, Inc. Organizational Inquiry and Analysis
Our365 Areas of Strength:
Our365 Areas of Strength Dominant position in market In-person contacts with new mothers Relationship Marketing function - blue chip consumer marketing partners
Areas for Improvement:
Areas for Improvement Multiple out of date technologies promote inefficiencies Lack of vision and mission statements Cultural inconsistencies
Recommendation #1:
Recommendation #1 Technology update Manufacturing equipment Computing infrastructure Third party provider
Recommendation #2:
Recommendation #2 Organizational structure Create separate operating divisions Our365 Photography Manage photography services in hospital Manufacturing and order delivery Our365 Media Manage
social media Relationship marketing Our365 Corporate Provide administration services to 2 divisions
Conclusion:
Conclusion
References:
References About Us - Our365 . (2011, September 23). Retrieved from Our365: http:// www.our365.com/about.html St . Louis Business Journal. (2008, March 30). Merger expands newborn photo business for Our365. St. Louis Business Journal . Understanding the Corporate Life Cycle . (2011, September 23). Retrieved from Adizes Institute: http://www.adizes.com/corporate_lifecycle.html
Thank you:
Thank you