logging in or signing up Mobile marketing jprcover Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 9171 Category: Education License: All Rights Reserved Like it (6) Dislike it (0) Added: May 14, 2008 This Presentation is Public Favorites: 2 Presentation Description Presentation of the mobile marketing field intended for the Masters course "Issues in Marketing Communication" at IHECS Br'ussels Comments Posting comment... By: leslielove (23 month(s) ago) I agree with GreyP marketing services are so essential to any business. Especially the internet. So many people are using it these days that it would be detrimental to a business to avoid the internet. http://thirdsidesolutions.com Saving..... Post Reply Close Saving..... Edit Comment Close By: GreyP (37 month(s) ago) Internet marketing is a smart solution for any business. I use http://www.theclickdepot.com for all my marketing needs. Saving..... Post Reply Close Saving..... Edit Comment Close By: surakshask (45 month(s) ago) can u pls mail this ppt to surakshakotian@yahoo.in Saving..... Post Reply Close Saving..... Edit Comment Close By: roysj (45 month(s) ago) kindly email me this presentation, roy.joackim@gmail.com thanks Saving..... Post Reply Close Saving..... Edit Comment Close By: ershail (46 month(s) ago) i want to download this presentation. or please send me at ershailit@in.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 2: 4 times cheaper 20% CTA increase: shop visits 50% margin increase Mobile Marketing : Mobile Marketing Mobile Marketing : Mobile Marketing What? Why? How? Limits? Future? What? : What? Mobile marketing is any form of communication that uses a mobile device to reach customers anytime anywhere and make them react in some targeted way (the CTA) Mobile marketing can meet most if not all of the marketing needs an advertiser may have today Why? : Why? 86% 70% 20+% 22% http://www.plazzza.be Slide 8: Just how big is the mobile market? Mobile Marketing : Mobile Marketing What? Why? how big? how useful? Slide 18: Mobiles reach where other media don’t Slide 19: Mobiles reach in ways other media don’t Slide 20: Mobiles are a rebound medium The mobile is: : The mobile is: Slide 22: http://www.afom.fr The mobile’s potential : The mobile’s potential Perceived values Reach LBS Contextual and viral by nature Chrono-mobility Slide 24: Perceived values: Practical Safety Freedom Reach - SMS marketing 92% opening rate 60% recall rate vs. 15% radio/TV spot Growing op-in database (12M / 3.5M) LBS Contextual and viral by nature Chrono-mobility SMS marketing: : SMS marketing: MSG is read is read wn 1 hr is passed on is answered CTA Visit web site Visit POS Buy product 4 to 17% 94% 8 to 27% 4 to 15% 23% 6 to 19% 83% 94% 83% 23% 8-27% 6-19% 4-15% 4-17% Mobile Marketing : Mobile Marketing What? Why? How? Mobile tools : Mobile tools Mobile advertising can take several forms: SMS – SMS+ MMS – MMS+ Hyperlinks Flash movies Banners Mobile site It can be deployed in different ways: Operator portal Mobile portal Off-line media On-line non mobile media It can use several strategies: Push Pull Service Bluecasting : Bluecasting Mobile Marketing : Mobile Marketing What? Why? How? Limits? Mobile Marketing : Mobile Marketing What? Why? How? Limits? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility So… : So… Slide 51: Permission Marketing Opt-in based Pull SMS Pull call (m-)website registration Data collection method Existent provider-client contract Impersonal moral person Slide 52: Permission Marketing Opt-in based: Préalable Libre Spécifique Informé (Belgian Law on Electronic Commerce 11/03/2003) Slide 53: Permission Marketing Opt-in based Opt-out [ Double opt-in ] Slide 54: Permission Marketing Each PUSH message will include: Identification: Sender Offer Message Control: Opt-out – »STOP » Mobile Marketing : Mobile Marketing What? Why? How? Limits? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility Mobile Marketing : Mobile Marketing What? Why? How? Limits? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility Mobile Marketing : Mobile Marketing What? Why? How? Limits? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility Slide 68: GSM GPRS SMS MT UMTS 2.5G PDA c HTML i Mode push SMS MO MMS+ pull HSDPA Blackberry MTTDoCoMo Audio tag 3G WAP OFF Portal PlazZza Short Codes ARPU QR bar codes Tagattitude LBS Mobile Marketing : Mobile Marketing What? Why? How? Limits? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility Mobile Marketing : Mobile Marketing What? Why? How? Limits? Future? You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Mobile marketing jprcover Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 9171 Category: Education License: All Rights Reserved Like it (6) Dislike it (0) Added: May 14, 2008 This Presentation is Public Favorites: 2 Presentation Description Presentation of the mobile marketing field intended for the Masters course "Issues in Marketing Communication" at IHECS Br'ussels Comments Posting comment... By: leslielove (23 month(s) ago) I agree with GreyP marketing services are so essential to any business. Especially the internet. So many people are using it these days that it would be detrimental to a business to avoid the internet. http://thirdsidesolutions.com Saving..... Post Reply Close Saving..... Edit Comment Close By: GreyP (37 month(s) ago) Internet marketing is a smart solution for any business. I use http://www.theclickdepot.com for all my marketing needs. Saving..... Post Reply Close Saving..... Edit Comment Close By: surakshask (45 month(s) ago) can u pls mail this ppt to surakshakotian@yahoo.in Saving..... Post Reply Close Saving..... Edit Comment Close By: roysj (45 month(s) ago) kindly email me this presentation, roy.joackim@gmail.com thanks Saving..... Post Reply Close Saving..... Edit Comment Close By: ershail (46 month(s) ago) i want to download this presentation. or please send me at ershailit@in.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 2: 4 times cheaper 20% CTA increase: shop visits 50% margin increase Mobile Marketing : Mobile Marketing Mobile Marketing : Mobile Marketing What? Why? How? Limits? Future? What? : What? Mobile marketing is any form of communication that uses a mobile device to reach customers anytime anywhere and make them react in some targeted way (the CTA) Mobile marketing can meet most if not all of the marketing needs an advertiser may have today Why? : Why? 86% 70% 20+% 22% http://www.plazzza.be Slide 8: Just how big is the mobile market? Mobile Marketing : Mobile Marketing What? Why? how big? how useful? Slide 18: Mobiles reach where other media don’t Slide 19: Mobiles reach in ways other media don’t Slide 20: Mobiles are a rebound medium The mobile is: : The mobile is: Slide 22: http://www.afom.fr The mobile’s potential : The mobile’s potential Perceived values Reach LBS Contextual and viral by nature Chrono-mobility Slide 24: Perceived values: Practical Safety Freedom Reach - SMS marketing 92% opening rate 60% recall rate vs. 15% radio/TV spot Growing op-in database (12M / 3.5M) LBS Contextual and viral by nature Chrono-mobility SMS marketing: : SMS marketing: MSG is read is read wn 1 hr is passed on is answered CTA Visit web site Visit POS Buy product 4 to 17% 94% 8 to 27% 4 to 15% 23% 6 to 19% 83% 94% 83% 23% 8-27% 6-19% 4-15% 4-17% Mobile Marketing : Mobile Marketing What? Why? How? Mobile tools : Mobile tools Mobile advertising can take several forms: SMS – SMS+ MMS – MMS+ Hyperlinks Flash movies Banners Mobile site It can be deployed in different ways: Operator portal Mobile portal Off-line media On-line non mobile media It can use several strategies: Push Pull Service Bluecasting : Bluecasting Mobile Marketing : Mobile Marketing What? Why? How? Limits? Mobile Marketing : Mobile Marketing What? Why? How? Limits? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility So… : So… Slide 51: Permission Marketing Opt-in based Pull SMS Pull call (m-)website registration Data collection method Existent provider-client contract Impersonal moral person Slide 52: Permission Marketing Opt-in based: Préalable Libre Spécifique Informé (Belgian Law on Electronic Commerce 11/03/2003) Slide 53: Permission Marketing Opt-in based Opt-out [ Double opt-in ] Slide 54: Permission Marketing Each PUSH message will include: Identification: Sender Offer Message Control: Opt-out – »STOP » Mobile Marketing : Mobile Marketing What? Why? How? Limits? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility Mobile Marketing : Mobile Marketing What? Why? How? Limits? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility Mobile Marketing : Mobile Marketing What? Why? How? Limits? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility Slide 68: GSM GPRS SMS MT UMTS 2.5G PDA c HTML i Mode push SMS MO MMS+ pull HSDPA Blackberry MTTDoCoMo Audio tag 3G WAP OFF Portal PlazZza Short Codes ARPU QR bar codes Tagattitude LBS Mobile Marketing : Mobile Marketing What? Why? How? Limits? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility Mobile Marketing : Mobile Marketing What? Why? How? Limits? Future?