Mobile marketing

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Presentation Description

Presentation of the mobile marketing field intended for the Masters course "Issues in Marketing Communication" at IHECS Br'ussels

Comments

By: leslielove (41 month(s) ago)

I agree with GreyP marketing services are so essential to any business. Especially the internet. So many people are using it these days that it would be detrimental to a business to avoid the internet. http://thirdsidesolutions.com

By: GreyP (54 month(s) ago)

Internet marketing is a smart solution for any business. I use http://www.theclickdepot.com for all my marketing needs.

By: surakshask (62 month(s) ago)

can u pls mail this ppt to surakshakotian@yahoo.in

By: roysj (62 month(s) ago)

kindly email me this presentation, roy.joackim@gmail.com thanks

By: ershail (64 month(s) ago)

i want to download this presentation. or please send me at ershailit@in.com

Presentation Transcript

PowerPoint Presentation:

4 times cheaper 20% CTA increase : shop visits 50% margin increase

Mobile Marketing:

Mobile Marketing

Mobile Marketing:

Mobile Marketing What ? Why ? How? Limits ? Future?

What? :

What ? Mobile marketing is any form of communication that uses a mobile device to reach customers anytime anywhere and make them react in some targeted way (the CTA) Mobile marketing can meet most if not all of the marketing needs an advertiser may have today

Why?:

Why ? 86% 70% 20+% 22% http://www.plazzza.be

PowerPoint Presentation:

Just how big is the mobile market ?

Mobile Marketing:

Mobile Marketing What ? Why ? how big ? how useful ?

PowerPoint Presentation:

Mobiles reach where other media don’t

PowerPoint Presentation:

Mobiles reach in ways other media don’t

PowerPoint Presentation:

Mobiles are a rebound medium

The mobile is::

The mobile is :

PowerPoint Presentation:

http://www.afom.fr

The mobile’s potential:

The mobile’s potential Perceived values Reach LBS Contextual and viral by nature Chrono- mobility

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Perceived values: Practical Safety Freedom Reach - SMS marketing 92% opening rate 60% recall rate vs. 15% radio/TV spot Growing op-in database (12M / 3.5M) LBS Contextual and viral by nature Chrono- mobility

SMS marketing::

SMS marketing: MSG is read is read wn 1 hr is passed on is answered CTA Visit web site Visit POS Buy product 4 to 17% 94% 8 to 27% 4 to 15% 23% 6 to 19% 83% 94% 83% 23% 8-27% 6-19% 4-15% 4-17%

Mobile Marketing:

Mobile Marketing What ? Why ? How?

Mobile tools:

Mobile tools Mobile advertising can take several forms : SMS – SMS+ MMS – MMS+ Hyperlinks Flash movies Banners Mobile site It can be deployed in different ways : Operator portal Mobile portal Off-line media On-line non mobile media It can use several strategies : Push Pull Service

Bluecasting:

Bluecasting

Mobile Marketing:

Mobile Marketing What ? Why ? How? Limits ?

Mobile Marketing:

Mobile Marketing What ? Why ? How? Limits ? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility

So…:

So…

PowerPoint Presentation:

Permission Marketing Opt -in based Pull SMS Pull call (m-) website registration Data collection method Existent provider-client contract Impersonal moral person

PowerPoint Presentation:

Permission Marketing Opt -in based : Préalable Libre Spécifique Informé ( Belgian Law on Electronic Commerce 11/03/2003)

PowerPoint Presentation:

Permission Marketing Opt -in based Opt -out [ Double opt -in ]

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Permission Marketing Each PUSH message will include : Identification: Sender Offer Message Control: Opt -out –  »STOP »

Mobile Marketing:

Mobile Marketing What ? Why ? How? Limits ? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility

Mobile Marketing:

Mobile Marketing What ? Why ? How? Limits ? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility

Mobile Marketing:

Mobile Marketing What ? Why ? How? Limits ? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility

PowerPoint Presentation:

GSM GPRS SMS MT UMTS 2.5G PDA c HTML i Mode push SMS MO MMS+ pull HSDPA Blackberry MTTDoCoMo Audio tag 3G WAP OFF Portal PlazZza Short Codes ARPU QR bar codes Tagattitude LBS

Mobile Marketing:

Mobile Marketing What ? Why ? How? Limits ? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility

Mobile Marketing:

Mobile Marketing What ? Why ? How? Limits ? Future?