Connected Advertising - Introduction

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By: RajivePant (126 month(s) ago)

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By: gilad (132 month(s) ago)

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ADVERTISING 2.0:

ADVERTISING 2.0 From communication, publishing and interruption to conversation, engagement and participation

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We don’t talk any more You do all the talking It’s not genuine This is not exactly a dialogue You’re not even listening, are you? If you knew me, you’d know I don’t care about that!

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Coupons, you want coupons! You can’t tell me you missed the billboard on Time Square? I know everything about you: you’re 28 to 34 with a modest disposable income What about the print campaign?

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Doritos « Live the Flaver » Kissable Ketchup Chevy Tahoe UGC

« traditional » UGC:

« traditional » UGC 30’’ commercial-format brands remain untouchable involves « creative » consumers only

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$2.6M $12

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Forget Iraq's missing weapons - here's the real weapon of mass destruction, killing an extra 1,000 bicyclists and pedestrians annually. Way to go, Chevrolet. This SUV gets 12 miles to the gallon, releases tons of carbon every year that'll stay in the atmosphere for 100 years. Temperatures are rising, polar icecaps are melting, growing food is getting harder. What will you tell your kids you drove?

« present » consumers:

« present » consumers

« present » consumers:

« present » consumers

« present » consumers:

« present » consumers

« present » consumers:

« present » consumers

So…:

So… brands are a conversation topic the best content is spontaneous consumers are connected

WEB 2.0:

WEB 2.0

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WEB 2.0

PowerPoint Presentation:

WEB 2.0

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WEB 2.0

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WEB 2.0

PowerPoint Presentation:

WEB 2.0

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WEB 2.0

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WEB 2.0

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Does this relate to advertising? Isn’t advertising there to create notoriety? Is advertising not supposed to put across messages? Yes, this relates to market conversation No, connected advertising is there to create affinity No, advertising is conductive to engagement Advertising ? WEB 2.0

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