Presentation Description

No worries if you don’t know how to shoot videos, here’s our comprehensive guide for B2B marketers to effective Marketing Video Production.


Presentation Transcript

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Production of Video – A Quick Guide to Understand the Process In Micheal Litts words the most important 21st century call to action is the play button. It is estimated that the internet watches some 500 million hours of video content per day. Video content has completely revolutionized the way in which a customer takes information. Approximately 76 per cent of marketers believe video marketing will help them improve their sales. But without good content it wouldnt even be possible to turn a dime around. Therefore knowing how to produce good video-based content is essential for us. So here are five important steps to making a video. 1. Pre-Production Consultation Pre-Production consultation is the very first step in making your film. This involves knowing the answers below·  What is the intention of your video  To whom are you referring  Why are you referring to the target audience  What to expect from a video  How long do you assign time for each part of the video  Where are you going to market it to When you know the answers to this only then should you continue with the following. Most people make a mistake of not planning and then hurriedly starting out which in most cases does not end well. 2. Script Writing This is your videos crux now. Powerful script. You need to structure the video in a way that they would understand well after understanding your audience well. Scripting is simpler if you have the content planned in advance.

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Do not start shooting after you have written your first draft. Please take twice before recording through your script. Edit it and only begin your shooting in the third attempt. Make sure you should ever stray from your target at any point in time. Too long videos will chase away the audience. Presenting yourself is important to you. And make sure that you include that in your script. Note that your script should always be in a conversational tone since you are writing for a picture. 3. Storyboard Scripting and storyboarding go hand in hand. It basically means that whenever the story is being read what is the image that should run in parallel. It can be images animation a narrating person or just text. Storyboarding should be colloquial so that the audience can grasp the video without any complications. Include this here if your video allows you to have a voice over recording. To finalize a storyboard many video marketers use voice-over as a check. It helps to give a timeline for your photo. 4. Shooting and Arrangement Now is the time when you actually start shooting after having done all the above moves. The arrangements need to be made for crew venue and artists. Depending on the type of video the cuts are adjusted accordingly. Bring the history and inspection lighting in. Test your recording equipment. This is the most enjoyable part of making a film and actually seeing the whole thing that comes to life. 5. Graphics and Animation Graphics and Animations visually appeal to your images. Therefore it is no brainer that such videos would concern your consumer for a long time to come. Graphics can take a lot of time but this is one thing you should get right. Animations are a help in knowing the material better. People say "All that glitters isnt gold" but all the glitter attracts your eyes and the glitter is provided by these graphics.

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Video Production is a 135bn market according to Forbes. With video flooding the internet investing in video marketing is extremely important for any upcoming company. It is extremely important for you to approach the video in a way described above to create a good quality video. Source -

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