luxottica follow up

Slide1: 

based on our conversation with you and the people you choose to work with it’s obvious that you know what great work is. We’ve attached a few examples of how we’ve started to define for ourselves and for our clients where great work is headed and what it can accomplish.

Slide2: 

having the right message is not enough – you need the right communication tools.

Slide3: 

zig was tasked with developing a trade ad to convince ad buyers to put YTV(Youth Television) on their plans because kids and teens have a big say in household purchase decisions. Instead of an ad, we partnered with authors and researchers to publish a book, Kidfluence. The book became a key driver in their ad sales approach and a business best-seller.

Slide4: 

Make people see the familiar for the first time.

Slide5: 

When CFRB talk-radio needed to make everyday local issues more top-of-mind we connected our message to a unique medium - the issues themselves.

Slide6: 

give people a taste of what our clients were selling: fear.

Slide7: 

Why talk about ghosts when you can make people think they just saw one? When Scream TV needed to create awareness we fueled an internet sensation that had people in Toronto showing up to get in a good fright.

Slide8: 

sometimes you need to remind people why you’re in business.

Slide9: 

Pfizer needed to be more than a drug company. They needed to demonstrate their compassion towards the people whose lives they are trying to improve.

Slide10: 

dramatize a problem in a completely unexpected way.

Slide11: 

IKEA sells mattresses, but not everyone thinks of them for that purchase. Zig helped IKEA demonstrate their understanding of the importance of a good night’s sleep by staging a city wide napfest.

Slide12: 

disrupt the public into thinking differently about something that they’ve always taken for granted.

Slide13: 

Drinking water has become a hot button issue for consumers and all seem to accept that, ‘if it comes from a bottle, it must be ok’. zig worked with ESKA to force people to think about the source of their water, confident that the uniquely pure source of ESKA water would turn the tide in our favor.

Slide14: 

reinforce our benefit by raising questions about the category.

Slide15: 

Burt’s Bees products are all-natural and, as such, should not be lumped together with the rest of the skin care category. Zig helped dramatize the benefit by highlighting the issue of absorption through the skin.

Slide17: 

thank you