logging in or signing up MARKETING MIX-PRODUCT 1nov12mn joreen Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 4006 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: October 30, 2011 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript MARKETING MIX: 1 MARKETING MIX Samsung Galaxy S IIMARKETING MIX – 4Ps: 2 PRODUCT PRICE PROMOTION PLACE MARKETING MIX – 4Ps3 Levels of Product: 3 CORE ACTUAL AUGMENTED PRODUCT 3 Levels of Product By P.Kotler3 Levels of Product: 4 CORE ACTUAL AUGMENTED A fast computing and communication device 3 Levels of Product By P.Kotler PRODUCTSlide 5: 5 ACTUAL AUGMENTED 3 Levels of Product By P.Kotler Branding Features Packaging Style Quality PRODUCTSlide 6: 6 BRANDING: Samsung Galaxy S II ACTUAL PRODUCTSlide 7: 7 ACTUAL PRODUCT BRANDING: 4 Levels of Branding – P. Kotler Brand Attributes: Technological , Modern, Edgy, Fun, Pioneer, Trustworthy Brand Benefits: Reliable , Fast and Connected Brand Values: Durable ? Brand Personality: Modern Individual, Clever, In line with technology, TrendySlide 8: 8 ACTUAL AUGMENTED 3 Levels of Product By P.Kotler Branding Features Packaging Style Quality PRODUCTSlide 9: 9 ACTUAL PRODUCT FEATURES: 8 Mega Pixel Camera with LED flash 1080p HD video recording 2 Mega Pixel front camera Android OS V2.3 (Gingerbread) Memory16GB (with expendable memory up to 32G) 1 GB Ram Bluetooth 3.0 support Messaging HTML Browser Stereo FM Radio with RDS Social and Entertainment Hubs Live Panel GPS with A-GPS Support Java MIDP emulator MP3 and MP4 player Document Editor (word, excel, PPT, PDF) Adobe Flash 10.1 Support Vlingo Voice Command Feature FAST: Dual-core 1.2 GHz high speed processor VIVID: 4.3 ” Super Amoled Plus display + 16M colors+ Multi-touch inputSlide 10: 10 ACTUAL AUGMENTED 3 Levels of Product By P.Kotler Branding Features Packaging Style Quality PRODUCTSlide 11: 11 STYLE: ACTUAL PRODUCT SLEEK BLACK/WHITE LIGHT GORILLA GLASS SCREEN TEXTURED PLASTIC WITH MATTE FINISH BACK COVERSlide 12: 12 ACTUAL AUGMENTED 3 Levels of Product By P.Kotler Branding Features Packaging Style Quality PRODUCTSlide 13: 13 PACKAGING: ACTUAL PRODUCT - Black box - Sliver Metallic Brand LogoSlide 14: 14 ACTUAL AUGMENTED 3 Levels of Product By P.Kotler Branding Features Packaging Style Quality PRODUCTSlide 15: 15 QUALITY: ACTUAL PRODUCTSlide 16: 16 ACTUAL AUGMENTED 3 Levels of Product By P.Kotler Branding Features Packaging Style Quality 1 year warranty *** Local repair service Free upgrade service Benefit of instant access to 500 000 Apps More App choices from Android market, Samsung Apps, Google Goggle, Google Mobile App PRODUCTSlide 17: 17 VS PRODUCT Samsung Galaxy S II iPhone 4SSlide 18: 18 PRODUCT Samsung Galaxy S II iPhone 4S SIZE & WEIGHT H: 125.3 mm H: 115.2 mm W: 66.1 mm W : 58.6 mm D : 8.5 mm D : 9.3 mm Weight: 116g Weight: 140gSlide 19: 19 PRODUCT Samsung Galaxy S II iPhone 4S FEATURES 4.3-Inch Screen 3.5-Inch Screen Super AMOLED plus display Retina display 1.2 GHz Processor 800 MHz Processor Vlingo Siri Adobe Flash support - Nil -Slide 20: 20 PRODUCT Samsung Galaxy S II iPhone 4S SURVEY RESULTSMARKETING MIX – 4Ps: 21 PRODUCT PRICE PROMOTION PLACE MARKETING MIX – 4Ps You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.