MARKETING MIX-PRODUCT 1nov12mn

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MARKETING MIX: 

1 MARKETING MIX Samsung Galaxy S II

MARKETING MIX – 4Ps: 

2 PRODUCT PRICE PROMOTION PLACE MARKETING MIX – 4Ps

3 Levels of Product: 

3 CORE ACTUAL AUGMENTED PRODUCT 3 Levels of Product By P.Kotler

3 Levels of Product: 

4 CORE ACTUAL AUGMENTED A fast computing and communication device 3 Levels of Product By P.Kotler PRODUCT

Slide 5: 

5 ACTUAL AUGMENTED 3 Levels of Product By P.Kotler Branding Features Packaging Style Quality PRODUCT

Slide 6: 

6 BRANDING: Samsung Galaxy S II ACTUAL PRODUCT

Slide 7: 

7 ACTUAL PRODUCT BRANDING: 4 Levels of Branding – P. Kotler Brand Attributes: Technological , Modern, Edgy, Fun, Pioneer, Trustworthy Brand Benefits: Reliable , Fast and Connected Brand Values: Durable ? Brand Personality: Modern Individual, Clever, In line with technology, Trendy

Slide 8: 

8 ACTUAL AUGMENTED 3 Levels of Product By P.Kotler Branding Features Packaging Style Quality PRODUCT

Slide 9: 

9 ACTUAL PRODUCT FEATURES: 8 Mega Pixel Camera with LED flash 1080p HD video recording 2 Mega Pixel front camera Android OS V2.3 (Gingerbread) Memory16GB (with expendable memory up to 32G) 1 GB Ram Bluetooth 3.0 support Messaging HTML Browser Stereo FM Radio with RDS Social and Entertainment Hubs Live Panel GPS with A-GPS Support Java MIDP emulator MP3 and MP4 player Document Editor (word, excel, PPT, PDF) Adobe Flash 10.1 Support Vlingo Voice Command Feature FAST: Dual-core 1.2 GHz high speed processor VIVID: 4.3 ” Super Amoled Plus display + 16M colors+ Multi-touch input

Slide 10: 

10 ACTUAL AUGMENTED 3 Levels of Product By P.Kotler Branding Features Packaging Style Quality PRODUCT

Slide 11: 

11 STYLE: ACTUAL PRODUCT SLEEK BLACK/WHITE LIGHT GORILLA GLASS SCREEN TEXTURED PLASTIC WITH MATTE FINISH BACK COVER

Slide 12: 

12 ACTUAL AUGMENTED 3 Levels of Product By P.Kotler Branding Features Packaging Style Quality PRODUCT

Slide 13: 

13 PACKAGING: ACTUAL PRODUCT - Black box - Sliver Metallic Brand Logo

Slide 14: 

14 ACTUAL AUGMENTED 3 Levels of Product By P.Kotler Branding Features Packaging Style Quality PRODUCT

Slide 15: 

15 QUALITY: ACTUAL PRODUCT

Slide 16: 

16 ACTUAL AUGMENTED 3 Levels of Product By P.Kotler Branding Features Packaging Style Quality 1 year warranty *** Local repair service Free upgrade service Benefit of instant access to 500 000 Apps More App choices from Android market, Samsung Apps, Google Goggle, Google Mobile App PRODUCT

Slide 17: 

17 VS PRODUCT Samsung Galaxy S II iPhone 4S

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18 PRODUCT Samsung Galaxy S II iPhone 4S SIZE & WEIGHT H: 125.3 mm H: 115.2 mm W: 66.1 mm W : 58.6 mm D : 8.5 mm D : 9.3 mm Weight: 116g Weight: 140g

Slide 19: 

19 PRODUCT Samsung Galaxy S II iPhone 4S FEATURES 4.3-Inch Screen 3.5-Inch Screen Super AMOLED plus display Retina display 1.2 GHz Processor 800 MHz Processor Vlingo Siri Adobe Flash support - Nil -

Slide 20: 

20 PRODUCT Samsung Galaxy S II iPhone 4S SURVEY RESULTS

MARKETING MIX – 4Ps: 

21 PRODUCT PRICE PROMOTION PLACE MARKETING MIX – 4Ps