IEEE Lecture - 10/7/10

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Presentation Description

A lecture given to the University at Buffalo IEEE Student Group on Intellectual Property. Feel free to email me with any questions at jordan.walbesser@gmail.com

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Presentation Transcript

Welcome! : 

Welcome!

Intellectual Property : 

Intellectual Property

Slide 22: 

Intellectual Property Is: Important

Slide 23: 

Intellectual Property Is: Trademarks

Slide 24: 

Intellectual Property Is: Copyrights

Slide 25: 

Intellectual Property Is: Trade Secrets

Slide 26: 

Intellectual Property Is: Patents

Slide 27: 

Intellectual Property Is: Foundation of our Economy

Slide 29: 

We saw Trademarks…

Slide 30: 

Now Copyrights…

Slide 31: 

© 2010 – J.L. Walbesser

Slide 35: 

And Trade Secrets…

Slide 39: 

And Patents…

Slide 44: 

So Why ProtectIP?

Slide 45: 

It Just Feels Right

Slide 46: 

Laws attempt to summarizewhat we instinctually feel isright and wrong.

Slide 47: 

Sometimes it’s easy…

Slide 48: 

Wrong Right

Slide 49: 

Bright Line Rule

Slide 50: 

Right Wrong

Slide 51: 

Protect Consumers

Slide 54: 

Provide Incentives

Slide 58: 

These Protections Are Optional!

Slide 61: 

Or Make Up Your Own!

Slide 63: 

What’s Infringement?

Slide 64: 

Copyright infringement is the unauthorized or prohibited use of works under copyright, infringing the copyright owner's exclusive rights, such as the right to reproduce or perform the copyrighted work, or to make derivative works.

Slide 65: 

Patent infringement may occur where the defendant has made, used, sold, offered to sell, or imported an infringing invention or its equivalent.

Slide 66: 

Trademark infringement may occur when one party, the "infringer", uses a trademark which is identical or confusingly similar to a trademark owned by another party, in relation to products or services which are identical or similar to the products or services which the registration covers.

Slide 67: 

Right Wrong

Slide 68: 

How Intellectual Property Affects Engineers

Slide 69: 

Software

Slide 70: 

Copying From Code Repositories

Slide 71: 

Licensing Issues

Slide 74: 

Reverse Engineering

Slide 75: 

Black Box Development

Slide 76: 

Plausible Deniability

Slide 77: 

Patent Infringement

Slide 78: 

Plausible Deniability …Again

Slide 79: 

Treble Damages

Slide 80: 

Unknown Infringement

Slide 81: 

All this sounds really bad…

Slide 82: 

But it’s not!

Slide 83: 

Most of the time

Slide 84: 

The more knowledge youhave about Intellectual Property, the better decisionsyou can make.

Slide 88: 

Piracy and Infringementare not the same things.

Slide 90: 

How much does piracyinfringement cost?

Slide 91: 

$3,255.80 a DVD (MPAA) $12.5 Billion, 71,000 jobs (RIAA) $39.6 Billion (Software, The Economist) $41.5 Billion over 5 years (CESA) …

Slide 92: 

The Truth is – No One Knows

Slide 93: 

Many factors involved: Lost Sales?

Slide 94: 

Many factors involved: Goodwill?

Slide 95: 

Many factors involved: Damages?

Slide 96: 

Many factors involved: How do you measure?

Slide 97: 

Technology is Disruptive To Business Models

Slide 98: 

Not when people infringe, but why?

Slide 99: 

Pricing Problems

Slide 108: 

It was expensive to duplicate a single song

Slide 109: 

Today – 10 Seconds

Slide 110: 

Infringement is Destroying The Music Business Model

Slide 111: 

Or is it?

Slide 112: 

The rise of Indie Rock directly coincided with the rise of P2P

Slide 113: 

Technology is Destroying Business Models

Slide 114: 

Newspapers have beennegatively affected by theinternet – no “paper pirates”

Slide 115: 

Technology is Creating Business Models

Slide 123: 

To Recap…

Slide 124: 

Intellectual Property Is: Important

Slide 125: 

But These Protections Are Optional!