PR PARTY - MONDAY NOV.3 v2

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THE POWER OF PURE

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Mission

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ZEROSULFATE • ANTIFADE COMPLEX • 100% VEGAN Pure Luxury Pure Nature Pure Colour Care Pure Ethics In being the SPECIALIST in providing unique, extraordinary colour care formulas . Professional colourists & consumers CAN TELL THE DIFFERENCE in product, education, support and inspiration. SUSTAINABILITY is a responsibility.

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WE HAVE CONSUMED OVER A THIRD OF OUR PLANET’S NATURAL RESOURCES IN THE LAST 50 YEARS ? DID YOU KNOW?

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SUSTAINABLE vision 50% Post Consumer Recycled materials Manufacturing facilities have decreased: Water consumption 21%, Energy consumption by 16%, Transportable waste by 22% and Increased reusable packaging by 67%. New formulas are free of silicons , parabens , mineral oil and petrolatum that are biodigradeable and petrochemical. FULL LIFE-CYCLE ASSESSMENT

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Mosaic is committed to environmental sustainability and is reducing its carbon footprint.  

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Our Hair Artists BEVERLY ROBERTSON MANDY MACFADDEN VERONIQUE BEAUPRE

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Let’s Get INSPIRED

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30 s Glamour 50 s Retro 70 s Volume 80 s Teased Curls , THROUGHOUT THE YEARS

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Today , CURLS ARE MORE NATURAL, . with exceptional colour

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CURLY GIRLS ARE MAKING NOISE IN THE MEDIA THIS YEAR!

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CANADIANS ARE CRAZY FOR CURLS!

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Tools are the extension of your hands… Your hands are the expression of your heart … Your heart is what defines your craft . - Canadian Pure Artist Team Inspiration Dreamcatcher Collection

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Pure Enchantment

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Pure Whimsy

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Pure Reverie

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Pure Allure

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Pure Hope

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CURL COMPLETE Introducing FOR CURLY OR WAVY COLOUR-TREATED HAIR Natural-feeling, frizz-free definition that lasts 3 days*

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1. FRIZZ Frizz is a curl’s worst enemy and can be provoked by product misuse , over- processing , over drying , humidity , and other causes. 2. DRYNESS In curly hair , moisturized sebum takes longer to travel down the hair shaft leaving the mid-lengths and ends parched . 3. STRESS POINTS Stress Points are the weakest part of each curl , since they absorb all the tension of the curvature , causing the fiber to stretch and the cuticle to lift. Colour services can further exhaust the stress points, resulting in: Distressed curl patterns Uneven colour fading Excessive tangle Increased breakage CURLS HAVE STRESS POINTS COLOUR SERVICES WEAKEN HAIR Common curl problems

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Technology ANTI FADE COMPLEX LIPID CONTENT A rebalancing blend of fatty acids restore moisture from root to tip Reduces drying time to avoid accelerated dryness ANTIOXIDANT PROTECTION Signature blend of Heliogenol , vitamins C&E and UVA/UVB ELASTIC 3D CRYSTAL NET Powered by Intracylane & Elastin, redesigns the curvature from within for longer lasting curl memory SYSTEM STAR PRODUCT COCONUT OIL INTRACYLANE+ ELASTIN

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Star PRODUCT Versatile, rich conditioning detangler as a rinse-off or leave-in. Smoothes cuticle to help lock-in moisture and protects against humidity. Tames rebellious coarse kinks with relaxing humectants for improved manageability and frizz control. Luscious formula envelops hair fiber with curve-enhancing elasto -film, offering enhanced condition, definition and bounce. Chamber 1: combination of conditioning agents and stying polymers nourish and moisturize hair. Chamber 2: 3D net penetrates into the hair and events out porosity of colour -treated services. Gentle, anti-frizz sulfate free shampoo Formula respects the hair fiber’s natural lipids for gloriously conditioned and invigorated curls. CURL COMPLETE™ SHAMPOO CURL COMPLETE™ CONDITION CURL COMPLETE™ MASQUE CURL COMPLETE™ TAMING BUTTER CURL COMPLETE™ CURL REVIVE CURL COMPLETE Platform SP: $17.70 SRP: $29.50 SP: $18.90 SRP: $31.50 SP: $29.50 SRP: $49.15 SP: $21.50 SRP: $35.00 SP: $18.00 SRP: $30.00 CURL COMPLETE UPLIFTING CURL Ultra-light milk uplifts limp , colour-treated curls to provide bouncy definition , enhanced hair curvature and all- day frizz control Enhances hair curvature SP: $21.50 SRP: $35.00

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ELLEMENTS MAGAZINE   June 2014 Issue Photographer INSTITUTE MAGAZINE MARCH 2014 FACTICE MAGAZINE

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Designer

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Jewelry Designer

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