logging in or signing up Social-Media-Non-Profits jonmikelbailey Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 492 Category: Others/ Misc License: All Rights Reserved Like it (0) Dislike it (0) Added: September 29, 2010 This Presentation is Public Favorites: 0 Presentation Description An overview of using Social Media Marketing to promote your non-profit Comments Posting comment... Premium member Presentation Transcript Slide 1: Jon-Mikel Bailey :: Wood Street, Inc. Twitter.com/jonmikelbailey | jonmikelbailey.com | woodstreet.com Using Social Networking in your Community Leadership Program: Building Community Through Social Networks . What is Social Media?“Social media are primarily Internet-based tools for sharing and discussing information among human beings”en.wikipedia.org/wiki/Social_media : What is Social Media?“Social media are primarily Internet-based tools for sharing and discussing information among human beings”en.wikipedia.org/wiki/Social_media What is Social Media?In other words…It’s laser focused Public Relations… : What is Social Media?In other words…It’s laser focused Public Relations… How is it different from Traditional Marketing?- Real time- Interactive- Super Targeted- Low costSee handout on Inbound Marketing : How is it different from Traditional Marketing?- Real time- Interactive- Super Targeted- Low costSee handout on Inbound Marketing The “Big 4” : The “Big 4” What is Facebook?“Facebook is a free-access social networking website where users can join networks organized by city, workplace, school, and region to connect and interact with other people.”en.wikipedia.org/wiki/Facebook : What is Facebook?“Facebook is a free-access social networking website where users can join networks organized by city, workplace, school, and region to connect and interact with other people.”en.wikipedia.org/wiki/Facebook What is Twitter? “Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length.”en.wikipedia.org/wiki/Twitter : What is Twitter? “Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length.”en.wikipedia.org/wiki/Twitter What is LinkedIn?“LinkedIn is a business-oriented social networking site used mainly used for professional networking. As of May 2009, it had more than 39 million registered users.”en.wikipedia.org/wiki/LinkedIn : What is LinkedIn?“LinkedIn is a business-oriented social networking site used mainly used for professional networking. As of May 2009, it had more than 39 million registered users.”en.wikipedia.org/wiki/LinkedIn What is YouTube?“YouTube is a video sharing website on which users can upload and share video clips, and view them in the MPEG-4 format.”en.wikipedia.org/wiki/YouTube : What is YouTube?“YouTube is a video sharing website on which users can upload and share video clips, and view them in the MPEG-4 format.”en.wikipedia.org/wiki/YouTube Social Media CampaignsAn effective Social Media Campaign is…- Targeted- Relevant to the audience- Transparent- Authentic : Social Media CampaignsAn effective Social Media Campaign is…- Targeted- Relevant to the audience- Transparent- Authentic Social Media CampaignsQuestions to ask yourself…Who is my audience and how do we connect?What do you they want to know from me?How can I help them?What are my goals for connecting with them? : Social Media CampaignsQuestions to ask yourself…Who is my audience and how do we connect?What do you they want to know from me?How can I help them?What are my goals for connecting with them? Social Media CampaignsAre you ready?What is the state of your website?Do you have the time and resources to dedicate to Social Media?Do you have a plan and goals, what if things change? : Social Media CampaignsAre you ready?What is the state of your website?Do you have the time and resources to dedicate to Social Media?Do you have a plan and goals, what if things change? Social Media CampaignsIs there help?- Subscribe to and read Blogs, like mine www.jonmikelbailey.com- Find companies that can help you get started…www.villageworks.net for example, there are others- Pay attention to tweets about Social Mediawww.twitter.com/jonmikelbailey (I do lots) : Social Media CampaignsIs there help?- Subscribe to and read Blogs, like mine www.jonmikelbailey.com- Find companies that can help you get started…www.villageworks.net for example, there are others- Pay attention to tweets about Social Mediawww.twitter.com/jonmikelbailey (I do lots) Resources: Seth Godin’s Blog - http://sethgodin.typepad.com/Chris Brogan’s Blog - http://www.chrisbrogan.com/Wood Street Journal - http://www.woodst.com/HubSpot’s Marketing Blog - http://blog.hubspot.com/ClickZ - http://www.clickz.com/ Questions? : Resources: Seth Godin’s Blog - http://sethgodin.typepad.com/Chris Brogan’s Blog - http://www.chrisbrogan.com/Wood Street Journal - http://www.woodst.com/HubSpot’s Marketing Blog - http://blog.hubspot.com/ClickZ - http://www.clickz.com/ Questions? 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Social-Media-Non-Profits jonmikelbailey Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 492 Category: Others/ Misc License: All Rights Reserved Like it (0) Dislike it (0) Added: September 29, 2010 This Presentation is Public Favorites: 0 Presentation Description An overview of using Social Media Marketing to promote your non-profit Comments Posting comment... Premium member Presentation Transcript Slide 1: Jon-Mikel Bailey :: Wood Street, Inc. Twitter.com/jonmikelbailey | jonmikelbailey.com | woodstreet.com Using Social Networking in your Community Leadership Program: Building Community Through Social Networks . What is Social Media?“Social media are primarily Internet-based tools for sharing and discussing information among human beings”en.wikipedia.org/wiki/Social_media : What is Social Media?“Social media are primarily Internet-based tools for sharing and discussing information among human beings”en.wikipedia.org/wiki/Social_media What is Social Media?In other words…It’s laser focused Public Relations… : What is Social Media?In other words…It’s laser focused Public Relations… How is it different from Traditional Marketing?- Real time- Interactive- Super Targeted- Low costSee handout on Inbound Marketing : How is it different from Traditional Marketing?- Real time- Interactive- Super Targeted- Low costSee handout on Inbound Marketing The “Big 4” : The “Big 4” What is Facebook?“Facebook is a free-access social networking website where users can join networks organized by city, workplace, school, and region to connect and interact with other people.”en.wikipedia.org/wiki/Facebook : What is Facebook?“Facebook is a free-access social networking website where users can join networks organized by city, workplace, school, and region to connect and interact with other people.”en.wikipedia.org/wiki/Facebook What is Twitter? “Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length.”en.wikipedia.org/wiki/Twitter : What is Twitter? “Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length.”en.wikipedia.org/wiki/Twitter What is LinkedIn?“LinkedIn is a business-oriented social networking site used mainly used for professional networking. As of May 2009, it had more than 39 million registered users.”en.wikipedia.org/wiki/LinkedIn : What is LinkedIn?“LinkedIn is a business-oriented social networking site used mainly used for professional networking. As of May 2009, it had more than 39 million registered users.”en.wikipedia.org/wiki/LinkedIn What is YouTube?“YouTube is a video sharing website on which users can upload and share video clips, and view them in the MPEG-4 format.”en.wikipedia.org/wiki/YouTube : What is YouTube?“YouTube is a video sharing website on which users can upload and share video clips, and view them in the MPEG-4 format.”en.wikipedia.org/wiki/YouTube Social Media CampaignsAn effective Social Media Campaign is…- Targeted- Relevant to the audience- Transparent- Authentic : Social Media CampaignsAn effective Social Media Campaign is…- Targeted- Relevant to the audience- Transparent- Authentic Social Media CampaignsQuestions to ask yourself…Who is my audience and how do we connect?What do you they want to know from me?How can I help them?What are my goals for connecting with them? : Social Media CampaignsQuestions to ask yourself…Who is my audience and how do we connect?What do you they want to know from me?How can I help them?What are my goals for connecting with them? Social Media CampaignsAre you ready?What is the state of your website?Do you have the time and resources to dedicate to Social Media?Do you have a plan and goals, what if things change? : Social Media CampaignsAre you ready?What is the state of your website?Do you have the time and resources to dedicate to Social Media?Do you have a plan and goals, what if things change? Social Media CampaignsIs there help?- Subscribe to and read Blogs, like mine www.jonmikelbailey.com- Find companies that can help you get started…www.villageworks.net for example, there are others- Pay attention to tweets about Social Mediawww.twitter.com/jonmikelbailey (I do lots) : Social Media CampaignsIs there help?- Subscribe to and read Blogs, like mine www.jonmikelbailey.com- Find companies that can help you get started…www.villageworks.net for example, there are others- Pay attention to tweets about Social Mediawww.twitter.com/jonmikelbailey (I do lots) Resources: Seth Godin’s Blog - http://sethgodin.typepad.com/Chris Brogan’s Blog - http://www.chrisbrogan.com/Wood Street Journal - http://www.woodst.com/HubSpot’s Marketing Blog - http://blog.hubspot.com/ClickZ - http://www.clickz.com/ Questions? : Resources: Seth Godin’s Blog - http://sethgodin.typepad.com/Chris Brogan’s Blog - http://www.chrisbrogan.com/Wood Street Journal - http://www.woodst.com/HubSpot’s Marketing Blog - http://blog.hubspot.com/ClickZ - http://www.clickz.com/ Questions?