logging in or signing up Frederick-New_MediaTech-Blogging jonmikelbailey Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 19 Category: Others/ Misc License: All Rights Reserved Like it (0) Dislike it (0) Added: September 29, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: Jennifer Gerlock :: Bring It to Fruition Twitter.com/jennifergerlock | Twitter.com/mammamania hipasiwannabe.com | bringittofruition.net Jon-Mikel Bailey :: Wood Street, Inc. Twitter.com/jonmikelbailey | Twitter.com/woodstreetweb jonmikelbailey.com | woodstreet.com New Media & Technology Conference Blogging Basics Slide 2: Jennifer Gerlock :: Bring It to Fruition Twitter.com/jennifergerlock | Twitter.com/mammamania hipasiwannabe.com | bringittofruition.net Websites are… : Websites are… One way Limited depth “Official Speak and jargon” Surface Level / static Mainly informational Updated rarely A Blog is… : A Blog is… Multi-way Depth to issues Transparency Personality Comments / participation Regular Updates How does the blog fit within your online communications strategy? What is your desired result? : How does the blog fit within your online communications strategy? What is your desired result? There are two core principles that are ESSENTIAL TO successful blogging: : There are two core principles that are ESSENTIAL TO successful blogging: Pillars (Pillar Content Articles) Communication Channels (Building and Audience) PILLAR CONTENT: : PILLAR CONTENT: “How To” Article Definition Article A Glossary /Definition Page Theory / Argument Resource List Technical Blueprint COMMUNICATION CHANNEL EXAMPLES: : COMMUNICATION CHANNEL EXAMPLES: Forums Social Networking – LinkedIn, Facebook, Twitter, My Blog Log Social Bookmarking – Digg, Del.icio.us, Stumbleupon, Reddit Search Engines – Yahoo, Google, MSN Search Offline – annual reports, newsletters, magazines, newspapers, radio, television, word of mouth Mistakes to avoid: : Mistakes to avoid: Straying away from your objectives Being too corporate Talking AT your readers instead of WITH your readers Being an island unto yourself Letting the content go stale Slide 10: Jon-Mikel Bailey :: Wood Street, Inc. Twitter.com/jonmikelbailey | Twitter.com/woodstreetweb jonmikelbailey.com | woodstreet.com Blogging, Your Website & SEOBlogging is not just a daily chore, it is beneficial!!!Blogging can help you with the following… : Blogging, Your Website & SEOBlogging is not just a daily chore, it is beneficial!!!Blogging can help you with the following… Search Engine Optimization Credibility Popularity (In the SEO sense) Honing your skills Search Engine Optimization (SEO) & BlogsWhat is SEO? : Search Engine Optimization (SEO) & BlogsWhat is SEO? Search engine optimization (SEO) is the process of improving thevolume or quality of traffic to a web site from search engines via"natural" or un-paid ("organic" or "algorithmic") search results. -Wikipedia Search Engine Optimization (SEO) & BloggingHow does Blogging help with SEO? : Search Engine Optimization (SEO) & BloggingHow does Blogging help with SEO? Keyword density Frequent updates = increased rankings Increased link sharing via readers and social media CredibilityHow can Blogging make you more credible? : CredibilityHow can Blogging make you more credible? You are an expert, Blog as one You become a resource with your blog You become less of a sales person and more of a consultant You build trust by giving good tips, advice and offering useful information PopularityHow can Blogging make your site more popular? : PopularityHow can Blogging make your site more popular? Site Popularity is important for SEO success Links to your Blog = links to your site Twitter, Facebook, etc can drive traffic to your Blog, increasing popularity Reposts, RSS, Guest blogging, oh my! Honing Your SkillsThe collateral benefits of blogging? : Honing Your SkillsThe collateral benefits of blogging? Content is no longer a 4 letter word You study, analyze and learn MORE Spills over into other areas… networking, Social Media, etc Begin to see other ways to improve your website, social media efforts. Recommendations : Recommendations If possible, host your Blog!!! i.e. jonmikelbailey.com/blog Read other blogs and comment Customize the look as much as possible Develop a plan and stick to it Use external links effectively Be open to inspiration ANYWHERE & EVERYWHERE! Blog as yourself Blog, Blog, Blog, do not procrastinate! Resources/Inspiration: Seth Godin’s Blog - http://sethgodin.typepad.com/Chris Brogan’s Blog - http://www.chrisbrogan.com/Samir Balwani’s Blog - http://samirbalwani.com/Wood Street Journal - http://www.woodst.com/HubSpot’s Marketing Blog - http://blog.hubspot.com/CopyBlogger – http://www.copyblogger.comREAD OUR BLOGS… hipasiwannabe.com & jonmikelbailey.com : Resources/Inspiration: Seth Godin’s Blog - http://sethgodin.typepad.com/Chris Brogan’s Blog - http://www.chrisbrogan.com/Samir Balwani’s Blog - http://samirbalwani.com/Wood Street Journal - http://www.woodst.com/HubSpot’s Marketing Blog - http://blog.hubspot.com/CopyBlogger – http://www.copyblogger.comREAD OUR BLOGS… hipasiwannabe.com & jonmikelbailey.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Frederick-New_MediaTech-Blogging jonmikelbailey Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 19 Category: Others/ Misc License: All Rights Reserved Like it (0) Dislike it (0) Added: September 29, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: Jennifer Gerlock :: Bring It to Fruition Twitter.com/jennifergerlock | Twitter.com/mammamania hipasiwannabe.com | bringittofruition.net Jon-Mikel Bailey :: Wood Street, Inc. Twitter.com/jonmikelbailey | Twitter.com/woodstreetweb jonmikelbailey.com | woodstreet.com New Media & Technology Conference Blogging Basics Slide 2: Jennifer Gerlock :: Bring It to Fruition Twitter.com/jennifergerlock | Twitter.com/mammamania hipasiwannabe.com | bringittofruition.net Websites are… : Websites are… One way Limited depth “Official Speak and jargon” Surface Level / static Mainly informational Updated rarely A Blog is… : A Blog is… Multi-way Depth to issues Transparency Personality Comments / participation Regular Updates How does the blog fit within your online communications strategy? What is your desired result? : How does the blog fit within your online communications strategy? What is your desired result? There are two core principles that are ESSENTIAL TO successful blogging: : There are two core principles that are ESSENTIAL TO successful blogging: Pillars (Pillar Content Articles) Communication Channels (Building and Audience) PILLAR CONTENT: : PILLAR CONTENT: “How To” Article Definition Article A Glossary /Definition Page Theory / Argument Resource List Technical Blueprint COMMUNICATION CHANNEL EXAMPLES: : COMMUNICATION CHANNEL EXAMPLES: Forums Social Networking – LinkedIn, Facebook, Twitter, My Blog Log Social Bookmarking – Digg, Del.icio.us, Stumbleupon, Reddit Search Engines – Yahoo, Google, MSN Search Offline – annual reports, newsletters, magazines, newspapers, radio, television, word of mouth Mistakes to avoid: : Mistakes to avoid: Straying away from your objectives Being too corporate Talking AT your readers instead of WITH your readers Being an island unto yourself Letting the content go stale Slide 10: Jon-Mikel Bailey :: Wood Street, Inc. Twitter.com/jonmikelbailey | Twitter.com/woodstreetweb jonmikelbailey.com | woodstreet.com Blogging, Your Website & SEOBlogging is not just a daily chore, it is beneficial!!!Blogging can help you with the following… : Blogging, Your Website & SEOBlogging is not just a daily chore, it is beneficial!!!Blogging can help you with the following… Search Engine Optimization Credibility Popularity (In the SEO sense) Honing your skills Search Engine Optimization (SEO) & BlogsWhat is SEO? : Search Engine Optimization (SEO) & BlogsWhat is SEO? Search engine optimization (SEO) is the process of improving thevolume or quality of traffic to a web site from search engines via"natural" or un-paid ("organic" or "algorithmic") search results. -Wikipedia Search Engine Optimization (SEO) & BloggingHow does Blogging help with SEO? : Search Engine Optimization (SEO) & BloggingHow does Blogging help with SEO? Keyword density Frequent updates = increased rankings Increased link sharing via readers and social media CredibilityHow can Blogging make you more credible? : CredibilityHow can Blogging make you more credible? You are an expert, Blog as one You become a resource with your blog You become less of a sales person and more of a consultant You build trust by giving good tips, advice and offering useful information PopularityHow can Blogging make your site more popular? : PopularityHow can Blogging make your site more popular? Site Popularity is important for SEO success Links to your Blog = links to your site Twitter, Facebook, etc can drive traffic to your Blog, increasing popularity Reposts, RSS, Guest blogging, oh my! Honing Your SkillsThe collateral benefits of blogging? : Honing Your SkillsThe collateral benefits of blogging? Content is no longer a 4 letter word You study, analyze and learn MORE Spills over into other areas… networking, Social Media, etc Begin to see other ways to improve your website, social media efforts. Recommendations : Recommendations If possible, host your Blog!!! i.e. jonmikelbailey.com/blog Read other blogs and comment Customize the look as much as possible Develop a plan and stick to it Use external links effectively Be open to inspiration ANYWHERE & EVERYWHERE! Blog as yourself Blog, Blog, Blog, do not procrastinate! Resources/Inspiration: Seth Godin’s Blog - http://sethgodin.typepad.com/Chris Brogan’s Blog - http://www.chrisbrogan.com/Samir Balwani’s Blog - http://samirbalwani.com/Wood Street Journal - http://www.woodst.com/HubSpot’s Marketing Blog - http://blog.hubspot.com/CopyBlogger – http://www.copyblogger.comREAD OUR BLOGS… hipasiwannabe.com & jonmikelbailey.com : Resources/Inspiration: Seth Godin’s Blog - http://sethgodin.typepad.com/Chris Brogan’s Blog - http://www.chrisbrogan.com/Samir Balwani’s Blog - http://samirbalwani.com/Wood Street Journal - http://www.woodst.com/HubSpot’s Marketing Blog - http://blog.hubspot.com/CopyBlogger – http://www.copyblogger.comREAD OUR BLOGS… hipasiwannabe.com & jonmikelbailey.com