woodstreet-fredexpo-writing-web

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Writing for the Web – Tips and Best Practices Today we will discuss… General writing tips for online content Writing for a website Writing for an email newsletter Writing for social media We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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General Writing Tips for Online Content What works… Simple statements, to the point Direct language using keywords or targeted terms Headlines, lists, short paragraphs Topic  Overview Details  Call to Action We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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General Writing Tips for Online Content What DOESN’T work… Long-winded flowery prose “25 Cent Words”, complex sentences Long paragraphs No clear definition of sections, i.e. no headings… No clear beginning, middle and end We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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General Writing Tips for Online Content Planning Have a goal or desired outcome first Brainstorm Use what CopyBlogger.com calls the MAP… Medium, Audience, Purpose Know your limitations and write accordingly We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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Writing for a Website Bottom Up Writing Identify your goals Assemble the detailed content, white papers, articles, etc Match areas of your detailed content with your goals The most top-tiered content will appear over & over We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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Writing for a Website Writing for Search Engines Survey clients, partners, etc to identify keywords Refine keyword list to about 15 phrases (post it somewhere) Focus on Page Titles, Headings, Ordered Lists Make sure your content is audited for keyword density We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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Writing for a Website Writing to Achieve Goals Know your goals! Are they attainable??? Content in the top tiers should lead the reader to a goal Don’t get in your own way, get to the point Have someone outside your org edit/review your content Review, revise, repost We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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Writing for a Website Writing a Blog Know your audience Have goals and an editorial calendar Keep your posts short and to the point Be prepared, know who will write the Blog, plan ahead Promote your Blog, listen to feedback, comment on comments We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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Writing for an Email Newsletter Who is on Your List? What do they look like, what is their typical schedule? What is going to grab their attention? What is important to them? What might annoy them? We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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Writing for an Email Newsletter Email Content vs. What is Online Post your newsletter content on your Blog or website Keep the email content brief with links to long versions online You want them to scan the email then click to visit your site/blog We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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Writing for an Email Newsletter Track Your Email Progress Use an email newsletter service with stats See what headlines were the most effective Track what links were clicked the most Duplicate what works! We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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Writing for Social Media Again, Who are you Talking to??? Know your audience, are they on Social Media? Post useful content where they are Post content that will be of use, not salesy We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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Writing for Social Media Engage! Converse with friends/followers, be real, be yourself Establish your voice, use a consistent style Give more than you take We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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Writing for Social Media Same rules apply ADD thrives on Social media, write accordingly Have goals with each engagement Is it for fun? Is it to promote? Is it both? Be consistent with your tone We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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Writing for Social Media Twitter Post links to useful articles Post links to your Blog Retweet with comments Post thoughts and commentary Be careful with abbreviations, cut out all unneeded words We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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We are a Maryland based HUBZone certified corporation that specializes in web site design and development.

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Writing for Social Media Facebook Start a fan page Have an agenda, publish useful content Similar to Twitter Use it as an extension of your website and Blog Build your fan numbers with valuable content We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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We are a Maryland based HUBZone certified corporation that specializes in web site design and development.

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So, Let’s Review What Works??? Simple statements, to the point Direct language using keywords or targeted terms Headlines, lists, short paragraphs Topic  Overview Details  Call to Action We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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A Quick Challenge Rewrite this sentence… Medium – Website; Audience – Potential Client; Purpose – Phone Call Our targeted diagnostic approach and technologically proven plumbing methodology are what sets us apart in our ability to resolve plumbing issues and correct problems caused by inadequate plumbing practices. We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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Questions??? We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com

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Wood Street is a Design & Development Firm It's our job to deliver web and marketing solutions that bring results to your business or organization Our services range from web design and development to interactive media and traditional print marketing solutions. Through our extensive list of services, we are able to offer our clientele the following: Web Design and Development Web Applications Content Management Systems Search Engine Optimization Interactive Media Graphic Design Mobile Development Hosting and Email Services We are a Maryland based HUBZone certified corporation that specializes in web site design and development. Contact Information Jon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.com Jason Giuliano301-668-5006 ext: 8453jason@woodst.com