logging in or signing up What-About-Mobile jonmikelbailey Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 26 Category: Product Traini.. License: All Rights Reserved Like it (0) Dislike it (0) Added: February 07, 2012 This Presentation is Public Favorites: 0 Presentation Description Not sure if your organization can benefit from mobile marketing? Hesitant to invest in new technologies without understanding their impact? In this webinar we’ll cover the three biggest opportunities in mobile marketing, and the three biggest mistakes. Learn how your business or nonprofit can use these new technologies to achieve marketing objectives and increase revenue. Comments Posting comment... Premium member Presentation Transcript Holy @#&%! What about Mobile Marketing?!?: Holy @#&%! What about Mobile Marketing?!? #WhatAboutMobileWith Your Hosts…: With Your Hosts… Justin Mastrangelo Founder JA Interactive & JA.TXT Jon-Mikel Bailey Founder Wood Street, Inc @JustinPGH @jonmikelbaileyThe Next 45 Minutes…: 3 Mobile Marketing Opportunities 3 Biggest Mobile Marketing Mistakes Wrong Way, Right Way The Next 45 Minutes…Opportunities: Opportunities (start here)Are You Getting Mobile Traffic?: Are You Getting Mobile Traffic? (probably, but let‘s check...)Check Your Stats...: Page 6 Check Your Stats... Where to look… Install Google Analytics In Audience, check either: Browser & OS, or Mobile StatsCheck Your Stats...: Page 7 Check Your Stats... What are the overall numbers?Check Your Stats...: Page 8 Check Your Stats... What are the browser numbers?Tweet This!: Tweet This! Mobile traffic varies by industry. Check web stats to see where mobile users are going. #WhatAboutMobileRemember Traditional Media?: Remember Traditional Media? (it hasn‘t gone anywhere)Mobile Call-to-Action: Mobile Call-to-Action SMS QR Code Download App It’s easier!On TV: Chicago’s Shedd Aquarium: On TV: Chicago’s Shedd Aquarium Offered a VIP package as a prize Tested “Go to our website to enter” vs “Text in now to enter” on 4 different TV networks 3 networks used website 1 network used text messagingOn TV: Chicago’s Shedd Aquarium: On TV: Chicago’s Shedd AquariumWhat’s the Goal?: What’s the Goal? Easy and interesting call-to-action Measures the media Can build a database from media Cost-effectiveTweet This!: Tweet This! Adding SMS to traditional media can get you in front of over 90% of mobile users. #WhatAboutMobileLocation and Events: Location and Events Wait a minute, everyone is on their phone…Get them Involved at Events: Get them Involved at Events Audience members could text in a question during the presentation They were also entered to win an iPod shuffle Over 40% of the audience texted inWhile They’re at Your Location: While They’re at Your LocationWhile They’re at Your Location: While They’re at Your Location Take advantage of your audience while they’re they closest to your product Have them scan a QR code or text in for exclusive content, promotions, or a chance to win something Use day-to-day traffic to build a mobile marketing loyalty programGet them Involved: Get them Involved SMS & QR Enter to win Vote Video Check-ins? No more clipboards!Tweet This!: Tweet This! Use SMS and QR to replace pens and paper at your events. #WhatAboutMobileMistakes: Mistakes (they’re everywhere right now)“I hear that QR Codes will save my life”: “I hear that QR Codes will save my life” No, but if used properly, they can enhance your mobile marketing efforts…PowerPoint Presentation: On the side of a bus… Page 24 When QR Codes don‘t work...PowerPoint Presentation: On a large billboard… Page 25 When QR Codes don‘t work... Any place where scanning is difficult…PowerPoint Presentation: Where scanning is easy and the user wants more info… Page 26 A better approach would be... And don’t just rely on QR, try SMS too…Tweet This!: Tweet This! Slapping a QR code on something is not a mobile marketing strategy. #WhatAboutMobile“I know, I’ll send ‘em to my homepage”: “I know, I’ll send ‘em to my homepage” This is your chance to either be annoying or to be the HERO , you choose…PowerPoint Presentation: Remember, these need to be super focused and user friendly. Um… Page 29 So, where are you sending them...PowerPoint Presentation: Create versions that work well for small screens and touch navigation… Page 30 A better version...PowerPoint Presentation: Even better, create landing pages specific to the campaign you are using to get them there… Page 31 A better version...Tweet This!: Tweet This! Less is more on mobile. Give your audience what they need and stop there. #WhatAboutMobileFocusing on the Tools: Focusing on the Tools (…and not the strategy)Focusing on the Tools: Focusing on the ToolsA Good Example: A Good Example “Text LASIK to 12345 for your chance to win free LASIK surgery”A Good Example: A Good Example Radio campaign used the prize (free LASIK surgery) to qualify the entries Text messaging showed the company which stations were getting more entries so they could target those stations more later The database built from the campaign was used to text out time-sensitive offers in the future during slow periods of businessPowerPoint Presentation: Just because a tool exists, does not mean you need to rush out and use it. Think about your goals and your target audience first… Page 37 Remember this slide?Tweet This!: Tweet This! Marketing on mobile is not about technology, it’s about strategy. #WhatAboutMobileWrong Way, Right Way: Wrong Way, Right WayQR Codes: The Wrong Way: QR Codes: The Wrong Way Placing QR Codes on your website? Really? Placing a QR Code on anything that links to your homepage Placing QR Codes where scanning them is difficult Assuming everyone knows what it is and what to do with itQR Codes: The Right Way: QR Codes: The Right Way Use QR where the user will want more information Link QR a mobile page with RELEVANT content Place QR Codes where they make sense Know your audience? Are they tech savvy?Apps: The Wrong Way: Apps: The Wrong Way Creating an app that clones a site Building an iPhone app when your users are multi-platform Creating an app that is limited Creating an app because you want to say you have an appApps: The Right Way: Apps: The Right Way Ask if the solution could be offered as a mobile website Know your audience. Are they multi-platform users? It should serve a purpose, solve a problem Don’t build something “cool”SMS: The Wrong Way: SMS: The Wrong Way SMS call-to-action is placed at the bottom of an ad in small print Incentive is “To join our mobile club…” Subscribers are never texted again …or subscribers are texted only marketing messagesSMS: The Right Way: SMS: The Right Way The SMS call-to-action is the focus of the ad An exclusive offer and behind-the-scenes video is the incentive Subscribers are given a product update and another video in less than two weeksGeo-Location: The Wrong Way: Geo-Location: The Wrong Way A dentist’s office puts up a “check in here” sign in their lobby or A restaurant puts up a “check in here” signs on their tables but does not setup an offerGeo-Location: The Right Way: Geo-Location: The Right Way The dentist’s office concentrates on other form of mobile marketing or A restaurant creates an offer for the “mayor” and those who check-in three timesTweet This!: Tweet This! Only 12% of smartphone owners use geo-location services. #WhatAboutMobile http://mashable.com/2011/09/06/location-based-services-unpopular/Remember…: Remember… Calls-to-Action SMS QR Codes Delivering Content Mobile Web & Video AppsAsk these Questions: Ask these Questions What is the goal? How will you reach the audience? Is it easy for them? Is it mobile-friendly from start to finish? Is there VALUE for the audience?PowerPoint Presentation: ? Placeholder, enter your own text here Questions? Jon-Mikel Bailey 301.668.5006 x8452 www.woodstreet.com @jonmikelbailey @woodstreetweb Justin Mastrangelo 412.334.6835 www.jainteractive.com @JustinPGH @JATXT ? ? You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
What-About-Mobile jonmikelbailey Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 26 Category: Product Traini.. License: All Rights Reserved Like it (0) Dislike it (0) Added: February 07, 2012 This Presentation is Public Favorites: 0 Presentation Description Not sure if your organization can benefit from mobile marketing? Hesitant to invest in new technologies without understanding their impact? In this webinar we’ll cover the three biggest opportunities in mobile marketing, and the three biggest mistakes. Learn how your business or nonprofit can use these new technologies to achieve marketing objectives and increase revenue. Comments Posting comment... Premium member Presentation Transcript Holy @#&%! What about Mobile Marketing?!?: Holy @#&%! What about Mobile Marketing?!? #WhatAboutMobileWith Your Hosts…: With Your Hosts… Justin Mastrangelo Founder JA Interactive & JA.TXT Jon-Mikel Bailey Founder Wood Street, Inc @JustinPGH @jonmikelbaileyThe Next 45 Minutes…: 3 Mobile Marketing Opportunities 3 Biggest Mobile Marketing Mistakes Wrong Way, Right Way The Next 45 Minutes…Opportunities: Opportunities (start here)Are You Getting Mobile Traffic?: Are You Getting Mobile Traffic? (probably, but let‘s check...)Check Your Stats...: Page 6 Check Your Stats... Where to look… Install Google Analytics In Audience, check either: Browser & OS, or Mobile StatsCheck Your Stats...: Page 7 Check Your Stats... What are the overall numbers?Check Your Stats...: Page 8 Check Your Stats... What are the browser numbers?Tweet This!: Tweet This! Mobile traffic varies by industry. Check web stats to see where mobile users are going. #WhatAboutMobileRemember Traditional Media?: Remember Traditional Media? (it hasn‘t gone anywhere)Mobile Call-to-Action: Mobile Call-to-Action SMS QR Code Download App It’s easier!On TV: Chicago’s Shedd Aquarium: On TV: Chicago’s Shedd Aquarium Offered a VIP package as a prize Tested “Go to our website to enter” vs “Text in now to enter” on 4 different TV networks 3 networks used website 1 network used text messagingOn TV: Chicago’s Shedd Aquarium: On TV: Chicago’s Shedd AquariumWhat’s the Goal?: What’s the Goal? Easy and interesting call-to-action Measures the media Can build a database from media Cost-effectiveTweet This!: Tweet This! Adding SMS to traditional media can get you in front of over 90% of mobile users. #WhatAboutMobileLocation and Events: Location and Events Wait a minute, everyone is on their phone…Get them Involved at Events: Get them Involved at Events Audience members could text in a question during the presentation They were also entered to win an iPod shuffle Over 40% of the audience texted inWhile They’re at Your Location: While They’re at Your LocationWhile They’re at Your Location: While They’re at Your Location Take advantage of your audience while they’re they closest to your product Have them scan a QR code or text in for exclusive content, promotions, or a chance to win something Use day-to-day traffic to build a mobile marketing loyalty programGet them Involved: Get them Involved SMS & QR Enter to win Vote Video Check-ins? No more clipboards!Tweet This!: Tweet This! Use SMS and QR to replace pens and paper at your events. #WhatAboutMobileMistakes: Mistakes (they’re everywhere right now)“I hear that QR Codes will save my life”: “I hear that QR Codes will save my life” No, but if used properly, they can enhance your mobile marketing efforts…PowerPoint Presentation: On the side of a bus… Page 24 When QR Codes don‘t work...PowerPoint Presentation: On a large billboard… Page 25 When QR Codes don‘t work... Any place where scanning is difficult…PowerPoint Presentation: Where scanning is easy and the user wants more info… Page 26 A better approach would be... And don’t just rely on QR, try SMS too…Tweet This!: Tweet This! Slapping a QR code on something is not a mobile marketing strategy. #WhatAboutMobile“I know, I’ll send ‘em to my homepage”: “I know, I’ll send ‘em to my homepage” This is your chance to either be annoying or to be the HERO , you choose…PowerPoint Presentation: Remember, these need to be super focused and user friendly. Um… Page 29 So, where are you sending them...PowerPoint Presentation: Create versions that work well for small screens and touch navigation… Page 30 A better version...PowerPoint Presentation: Even better, create landing pages specific to the campaign you are using to get them there… Page 31 A better version...Tweet This!: Tweet This! Less is more on mobile. Give your audience what they need and stop there. #WhatAboutMobileFocusing on the Tools: Focusing on the Tools (…and not the strategy)Focusing on the Tools: Focusing on the ToolsA Good Example: A Good Example “Text LASIK to 12345 for your chance to win free LASIK surgery”A Good Example: A Good Example Radio campaign used the prize (free LASIK surgery) to qualify the entries Text messaging showed the company which stations were getting more entries so they could target those stations more later The database built from the campaign was used to text out time-sensitive offers in the future during slow periods of businessPowerPoint Presentation: Just because a tool exists, does not mean you need to rush out and use it. Think about your goals and your target audience first… Page 37 Remember this slide?Tweet This!: Tweet This! Marketing on mobile is not about technology, it’s about strategy. #WhatAboutMobileWrong Way, Right Way: Wrong Way, Right WayQR Codes: The Wrong Way: QR Codes: The Wrong Way Placing QR Codes on your website? Really? Placing a QR Code on anything that links to your homepage Placing QR Codes where scanning them is difficult Assuming everyone knows what it is and what to do with itQR Codes: The Right Way: QR Codes: The Right Way Use QR where the user will want more information Link QR a mobile page with RELEVANT content Place QR Codes where they make sense Know your audience? Are they tech savvy?Apps: The Wrong Way: Apps: The Wrong Way Creating an app that clones a site Building an iPhone app when your users are multi-platform Creating an app that is limited Creating an app because you want to say you have an appApps: The Right Way: Apps: The Right Way Ask if the solution could be offered as a mobile website Know your audience. Are they multi-platform users? It should serve a purpose, solve a problem Don’t build something “cool”SMS: The Wrong Way: SMS: The Wrong Way SMS call-to-action is placed at the bottom of an ad in small print Incentive is “To join our mobile club…” Subscribers are never texted again …or subscribers are texted only marketing messagesSMS: The Right Way: SMS: The Right Way The SMS call-to-action is the focus of the ad An exclusive offer and behind-the-scenes video is the incentive Subscribers are given a product update and another video in less than two weeksGeo-Location: The Wrong Way: Geo-Location: The Wrong Way A dentist’s office puts up a “check in here” sign in their lobby or A restaurant puts up a “check in here” signs on their tables but does not setup an offerGeo-Location: The Right Way: Geo-Location: The Right Way The dentist’s office concentrates on other form of mobile marketing or A restaurant creates an offer for the “mayor” and those who check-in three timesTweet This!: Tweet This! Only 12% of smartphone owners use geo-location services. #WhatAboutMobile http://mashable.com/2011/09/06/location-based-services-unpopular/Remember…: Remember… Calls-to-Action SMS QR Codes Delivering Content Mobile Web & Video AppsAsk these Questions: Ask these Questions What is the goal? How will you reach the audience? Is it easy for them? Is it mobile-friendly from start to finish? Is there VALUE for the audience?PowerPoint Presentation: ? Placeholder, enter your own text here Questions? Jon-Mikel Bailey 301.668.5006 x8452 www.woodstreet.com @jonmikelbailey @woodstreetweb Justin Mastrangelo 412.334.6835 www.jainteractive.com @JustinPGH @JATXT ? ?