Developing a cycling behavioural change strategy for the City of Sydne

Developing a Cycling Behavioural Change Strategy for the City of Sydney Jonathan Daly & Caitlin Brookes:

Developing a Cycling Behavioural Change Strategy for the City of Sydney Jonathan Daly & Caitlin Brookes

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…towards becoming a bicycle friendly city This is a story about the start of a journey…

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not so land ⌃

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Here’s a clue…

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A mayor had a vision...

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A ‘bigger picture’ vision…

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In which a bicycle culture just made sense…

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The Beginning The Sydney Context

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The City of Sydney 4.5 million people LGA – 26km² Fragmented Controls Sustainable Sydney 2030

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Cycling at 1% of all trips Competing demands for road space Limited access to the CBD Hilly topography Public transport capacity The Challenges

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The Aims Green, Global, Connected 10% of all trips by bicycle A culture of bicycling and walking Complementary actions Inner City regeneration

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Building the Network College St. CBD South opened Oct. 2010 North opens Dec. 2010 Kent St. CBD North section – opens 2011 Mid section – opened Oct. 2011 South section – opens 2011 King St. CBD Open since mid 2009 Union St Pyrmont Open since Sept. 2010 Missenden Rd Camperdown Planned to open 2012 Mandible St. Alexandria Open since March 2010 Bowden St. Alexandria Open since March 2010 Bourke St. Woolloomooloo Open since July 2010 Bourke St. Surry Hills Opens April 2011 Bourke St. Waterloo Opens late 2011 Bourke Rd. Alexandria Open since March 2010

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How do they look Bourke Street, Surry Hills Kent Street, Sydney CBD Ride to School Day, March 2011

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How do they look College Street, Sydney CBD Union Street, Pyrmont

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The Drivers of the Strategy More people cycling more often Better relationship between all users of shared space (on road and off road)

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How we made the Strategy The Middle

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the ‘makers and shapers’ We started with...

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We knew collaboration was critical

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understanding people Then we spent some time…

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We reviewed existing social research

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We undertook some of our own

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We ran some focus groups

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what others were doing We checked out...

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We looked around the world

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Car free events

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Community based programs

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Workplace promotion

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Artistic bike racks

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Bicycle music festivals

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Bicycle film festivals

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Cycle Chic

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Integrating with existing events

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Making change fun with art

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Coexistence campaigns

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co-create Then we started to...

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We need physically & socially supportive environments to foster a culture of bicycling

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Physical Environment Enables Change Social Environment Motivates Change

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Social Influence

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We ran a series of workshops… with Les, facilitator & general change guru

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We worked collaboratively to find solutions

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Logic Model 1: More people cycling more often

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Logic Model 2: Considerate, legal cycling

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Logic Model 3: Considerate, safe pedestrian behaviour

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Logic Model 4: Considerate, safe driving around cyclists

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embed learning We paused to...

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“Not everything that can be counted counts, and not everything that counts can be counted.”

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We ran an evaluation workshop with Jess

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We developed a program logic

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programs for enabling change Finally, we decided on the...

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First we agreed some design principles Newsworthy Collaborative Inclusive Socialable Participatory Delightful DESIGN PRINCIPLES

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Shared path anxiety hotspots audit Using test squads to review old and new facilities

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Event promotion campaign Supporting the bicycle community

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Artistic bike rack competition Connecting with a wider audience through artistic expression

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The Big Picture campaign Providing a clear and meaningful narrative for investment in bicycling

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Explore your City Program Showing the business community the value of cycling

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Village Roadshows Bringing cycling to the community

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The Sydney Loop ride Supporting tourism in the city

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This is how the strategy came together

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The Next Steps The End (not quite)

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Coexistence Program Objective: Legible shared paths with legible rules Normalisation of belling Drivers know the road rules and understand how to share the road with bike riders

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Safety & Awareness Campaign Onsite Safety messaging Awareness Campaigns

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Employer Program Ride to Work Day 2011 Workplace Cycling Program End of Trip Facilities

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Community Leadership Program Skills building workshops Grants awarded to community-based community development projects

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Caitlin Brookes StreetShare Project Coordinator, cbrookes@cityofsydney.nsw.gov.au Jonathan Daly Team Leader, Behaviour Change jonathan.daly@ghd.com

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Jonathan Daly GHD Caitlin Brookes, City of Sydney