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Premium member Presentation Transcript Slide 1: COMMUNICATION ©DBV 4% : 4% Build Your Brand(BYB) : Build Your Brand(BYB) ©DBV BYB: Create an Online Persona : BYB: Create an Online Persona Personal branding at it’s best Don’t use canned content – let your personality come through Buyers and sellers don’t want to business with a business…they want to do business with an individual ©DBV BYB: Promoting Conversations : BYB: Promoting Conversations Blogging facilitates two way communication Develop a reader centric point of view “It’s all about them”….not you Ask for reader input ©DBV BYB: Word of Mouth Marketing (WOM) : BYB: Word of Mouth Marketing (WOM) Viral Marketing Keep a pulse on your marketplace ©DBV BYB: Connections : BYB: Connections Share what you know – your experience and expertise Honesty Transparency Desire to benefit readers ©DBV BYB: Cost Effectively : BYB: Cost Effectively 30% of total marketing budget should be dedicated to personal branding (75% if you are new to the business) Blogs are inexpensive – some are even FREE….RAMB Member Blogs Dominate Your Market(DYM) : Dominate Your Market(DYM) ©DBV DYM: Define Your Niches : DYM: Define Your Niches What are you good at? What do you enjoy? Is there a particular niche of the real estate market in which you might be considered an authority? What are your strengths How can you leverage these strengths? What do you have to offer that is unique? “Core Competencies”= Your Niches ©DBV DYM: Geographic Niches : DYM: Geographic Niches Neighborhood, Subdivision, Development Be more knowledgeable than anyone else about your target market Information about local schools, restaurants, transportation, shopping, medical facilities Discuss current info on your target – market trends ©DBV DYM: Property Niches : DYM: Property Niches Luxury market New Home Developments Established Neighborhoods Second Homes Investment Properties DBV suggests: Buyer/Seller Report ©DBV DYM: Membership Niches : DYM: Membership Niches Alumni organization Tennis Club Yacht Club Trade Group Dog Club ©DBV DYM: Ethnic Niches : DYM: Ethnic Niches Just think about Miami alone: Hispanic – S.A., Mexico, C.A., Spain Russian German French Asian ©DBV DYM: Gender-Based Niches : DYM: Gender-Based Niches Single women Consider this fact: 83% of all consumer purchases are made by women Single men DBV Suggests: Buyer/Seller ©DBV DYM: Age-Based Niches : DYM: Age-Based Niches Seniors over 65 Baby Boomers (born between 1946 and 1964) Gen Xers (born 1964 – 1980) Gen Ys (born 1980 – 1995) DBV suggests: Boomer Report ©DBV Generate Consistent Leads(GCL) : Generate Consistent Leads(GCL) ©DBV GCL: Establish Customer Relationships : GCL: Establish Customer Relationships Trust Goodwill Respect Mutual appreciation Open communication ©DBV Don’t turn your blog into your business…..Turn your blog into a business generator. : Don’t turn your blog into your business…..Turn your blog into a business generator. ©DBV Attract Major Search Engines : Attract Major Search Engines ©DBV SEO of Blogs : SEO of Blogs Can be Keyword optimized Search engine friendly code Crawled more frequently (lean underlying code) Natural link builders Relevance Links from other blog posts Blogrolls Comments ©DBV Define Yourself As An Expert : Define Yourself As An Expert ©DBV Position Yourself as an Expert : Position Yourself as an Expert Write about what you know Write about your local community – what would be of interest to a buyer or seller Write about real estate trends – your thoughts, opinions, ideas (customer POV) Write about real estate technology – ins and outs of technology for buyers/sellers Research, research, research – real estate news sites, other blogs ©DBV Stand Out From Your Competition : Stand Out From Your Competition ©DBV Slide 25: Knowledge of your market + Your experience & expertise + Your personality Communication with your target market ©DBV Develop An Effective Internet Marketing Strategy(IMS) : Develop An Effective Internet Marketing Strategy(IMS) ©DBV IMS: Multi-Channel Communications : IMS: Multi-Channel Communications Coordinated campaign Blog (One-on-One) Personal Web Site Print Newsletters* E-mail Newsletters* Property Brochures* Direct Mail Pieces* *always, always, always include your Blog Address ©DBV Offline Communications (Print)+ Your Blog= Reaching Prior Customers and New Prospects : Offline Communications (Print)+ Your Blog= Reaching Prior Customers and New Prospects ©DBV Potential Content for Your Blog : Potential Content for Your Blog Local News, Information and Events School activities New construction Street repair Real Estate News Current trends in the marketplace Buying & selling tips Current property prices Listings*** DBV suggests a link to your listing database ©DBV DBV - Suggestions : DBV - Suggestions ©DBV http://BlogContent.BrokerProfitability.com For 101 176 content ideas – more added weekly! DBV TIP #1 Before You Start A Blog : DBV TIP #1 Before You Start A Blog Read other blogs In your industry (for focus) Outside your industry (for style & creativity) ©DBV DBV TIP #2 & #3 : DBV TIP #2 & #3 Get an RSS Reader Sign up for RSS feeds from your favorite blogs (DBV – simple steps) ©DBV RSS : RSS (Really Simple Syndication) ©DBV DBV TIP #4 : DBV TIP #4 Get your own blog Reasonable sites Custom Sites FREE sites ©DBV #5 - Post Frequently : #5 - Post Frequently The best way to attract and hold readers is to keep the entries coming. If you neglect your blog for more than a week, your readers might think you’ve fallen off the edge of the world. ©DBV #6 - Pace Yourself : #6 - Pace Yourself Don’t post too frequently. Burnout is one of the biggest blogging problems. DBV’s suggestion: 2 – 3 times a week – 20 minutes each = 60 min./week ©DBV #7 - Keep Your Entries Focused : #7 - Keep Your Entries Focused One entry per topic DBV suggestion: Use categories ©DBV Slide 38: Categories #8 - Keep Your Entries Short : #8 - Keep Your Entries Short Remember – Your readers have lives, too Occasionally stretch out your entries – when you really have something to say ©DBV #9 - Make Meaningful Title Entries : #9 - Make Meaningful Title Entries Entry titles should relate to the entry Remember – Readers tend to skim titles to find the entries they want to read ©DBV #10 - Be Personable and Professional : #10 - Be Personable and Professional The blog is dedicated to and about your company/business/market It is your interpretation of the subject ©DBV #11 - Be Creative : #11 - Be Creative It’s your blog… There are no hard-and-fast rules This is MARKETING If you wouldn’t print it on a post card & send out…… ©DBV Have Fun and Enjoy Blogging! : Have Fun and Enjoy Blogging! ©DBV #12 You do not have the permission to view this presentation. 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Unleash the Power of Blogging 05.09 jojococker Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 23 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: June 24, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: COMMUNICATION ©DBV 4% : 4% Build Your Brand(BYB) : Build Your Brand(BYB) ©DBV BYB: Create an Online Persona : BYB: Create an Online Persona Personal branding at it’s best Don’t use canned content – let your personality come through Buyers and sellers don’t want to business with a business…they want to do business with an individual ©DBV BYB: Promoting Conversations : BYB: Promoting Conversations Blogging facilitates two way communication Develop a reader centric point of view “It’s all about them”….not you Ask for reader input ©DBV BYB: Word of Mouth Marketing (WOM) : BYB: Word of Mouth Marketing (WOM) Viral Marketing Keep a pulse on your marketplace ©DBV BYB: Connections : BYB: Connections Share what you know – your experience and expertise Honesty Transparency Desire to benefit readers ©DBV BYB: Cost Effectively : BYB: Cost Effectively 30% of total marketing budget should be dedicated to personal branding (75% if you are new to the business) Blogs are inexpensive – some are even FREE….RAMB Member Blogs Dominate Your Market(DYM) : Dominate Your Market(DYM) ©DBV DYM: Define Your Niches : DYM: Define Your Niches What are you good at? What do you enjoy? Is there a particular niche of the real estate market in which you might be considered an authority? What are your strengths How can you leverage these strengths? What do you have to offer that is unique? “Core Competencies”= Your Niches ©DBV DYM: Geographic Niches : DYM: Geographic Niches Neighborhood, Subdivision, Development Be more knowledgeable than anyone else about your target market Information about local schools, restaurants, transportation, shopping, medical facilities Discuss current info on your target – market trends ©DBV DYM: Property Niches : DYM: Property Niches Luxury market New Home Developments Established Neighborhoods Second Homes Investment Properties DBV suggests: Buyer/Seller Report ©DBV DYM: Membership Niches : DYM: Membership Niches Alumni organization Tennis Club Yacht Club Trade Group Dog Club ©DBV DYM: Ethnic Niches : DYM: Ethnic Niches Just think about Miami alone: Hispanic – S.A., Mexico, C.A., Spain Russian German French Asian ©DBV DYM: Gender-Based Niches : DYM: Gender-Based Niches Single women Consider this fact: 83% of all consumer purchases are made by women Single men DBV Suggests: Buyer/Seller ©DBV DYM: Age-Based Niches : DYM: Age-Based Niches Seniors over 65 Baby Boomers (born between 1946 and 1964) Gen Xers (born 1964 – 1980) Gen Ys (born 1980 – 1995) DBV suggests: Boomer Report ©DBV Generate Consistent Leads(GCL) : Generate Consistent Leads(GCL) ©DBV GCL: Establish Customer Relationships : GCL: Establish Customer Relationships Trust Goodwill Respect Mutual appreciation Open communication ©DBV Don’t turn your blog into your business…..Turn your blog into a business generator. : Don’t turn your blog into your business…..Turn your blog into a business generator. ©DBV Attract Major Search Engines : Attract Major Search Engines ©DBV SEO of Blogs : SEO of Blogs Can be Keyword optimized Search engine friendly code Crawled more frequently (lean underlying code) Natural link builders Relevance Links from other blog posts Blogrolls Comments ©DBV Define Yourself As An Expert : Define Yourself As An Expert ©DBV Position Yourself as an Expert : Position Yourself as an Expert Write about what you know Write about your local community – what would be of interest to a buyer or seller Write about real estate trends – your thoughts, opinions, ideas (customer POV) Write about real estate technology – ins and outs of technology for buyers/sellers Research, research, research – real estate news sites, other blogs ©DBV Stand Out From Your Competition : Stand Out From Your Competition ©DBV Slide 25: Knowledge of your market + Your experience & expertise + Your personality Communication with your target market ©DBV Develop An Effective Internet Marketing Strategy(IMS) : Develop An Effective Internet Marketing Strategy(IMS) ©DBV IMS: Multi-Channel Communications : IMS: Multi-Channel Communications Coordinated campaign Blog (One-on-One) Personal Web Site Print Newsletters* E-mail Newsletters* Property Brochures* Direct Mail Pieces* *always, always, always include your Blog Address ©DBV Offline Communications (Print)+ Your Blog= Reaching Prior Customers and New Prospects : Offline Communications (Print)+ Your Blog= Reaching Prior Customers and New Prospects ©DBV Potential Content for Your Blog : Potential Content for Your Blog Local News, Information and Events School activities New construction Street repair Real Estate News Current trends in the marketplace Buying & selling tips Current property prices Listings*** DBV suggests a link to your listing database ©DBV DBV - Suggestions : DBV - Suggestions ©DBV http://BlogContent.BrokerProfitability.com For 101 176 content ideas – more added weekly! DBV TIP #1 Before You Start A Blog : DBV TIP #1 Before You Start A Blog Read other blogs In your industry (for focus) Outside your industry (for style & creativity) ©DBV DBV TIP #2 & #3 : DBV TIP #2 & #3 Get an RSS Reader Sign up for RSS feeds from your favorite blogs (DBV – simple steps) ©DBV RSS : RSS (Really Simple Syndication) ©DBV DBV TIP #4 : DBV TIP #4 Get your own blog Reasonable sites Custom Sites FREE sites ©DBV #5 - Post Frequently : #5 - Post Frequently The best way to attract and hold readers is to keep the entries coming. If you neglect your blog for more than a week, your readers might think you’ve fallen off the edge of the world. ©DBV #6 - Pace Yourself : #6 - Pace Yourself Don’t post too frequently. Burnout is one of the biggest blogging problems. DBV’s suggestion: 2 – 3 times a week – 20 minutes each = 60 min./week ©DBV #7 - Keep Your Entries Focused : #7 - Keep Your Entries Focused One entry per topic DBV suggestion: Use categories ©DBV Slide 38: Categories #8 - Keep Your Entries Short : #8 - Keep Your Entries Short Remember – Your readers have lives, too Occasionally stretch out your entries – when you really have something to say ©DBV #9 - Make Meaningful Title Entries : #9 - Make Meaningful Title Entries Entry titles should relate to the entry Remember – Readers tend to skim titles to find the entries they want to read ©DBV #10 - Be Personable and Professional : #10 - Be Personable and Professional The blog is dedicated to and about your company/business/market It is your interpretation of the subject ©DBV #11 - Be Creative : #11 - Be Creative It’s your blog… There are no hard-and-fast rules This is MARKETING If you wouldn’t print it on a post card & send out…… ©DBV Have Fun and Enjoy Blogging! : Have Fun and Enjoy Blogging! ©DBV #12