Marketing Your Properties to the World R...

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Marketing Your Properties to the World Presented by Deborah Boza-Valledor, CIPS,CRB,CRS,GRI,TRC,AHWD Deborah@DeborahValledor.com www.DeborahValledor.com

Must Have – Must Know : 

Must Have – Must Know 8410 Absolutely…Positively Where are the buyers coming from? Where are they buying? What are they buying? How much are they paying? How are they paying for it?

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2008 NAR… Profile of International Home Buying Activity 2008 NAR …. Profile of International Home Buyers in Florida 2008 NAR …. Foreign Investment in U.S. Real Estate 2007 NAR …. Americans Buying Homes Abroad Your own copy of…

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Realtor.org/Research 14 pg. report

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24 Page report

Another Tip….Flights? : 

Another Tip….Flights?

Put the pieces together for $$$$ : 

Put the pieces together for $$$$ $ $ $ $ $ $ $ $ $

www.WorldProperties.com : 

www.WorldProperties.com

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U.S.

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Now you have the electronic contact information…… $ $ $ $

Contact Management : 

Contact Management

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DATABASE

Contact Management : 

Contact Management Database +Calendar to schedule events, calls, mailings

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Italian RE Agents

E Marketing Tools : 

E Marketing Tools

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Multi-Language Resume’

Web Site & Tools : 

Web Site & Tools

More Web Site Tools : 

More Web Site Tools

RAMB Exclusive….You Save $1,200.00 a year! : 

RAMB Exclusive….You Save $1,200.00 a year! RAMBHQ.com RAMB Virtual Headquarters

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IDX Search

29 Languages : 

29 Languages

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www.DeborahValledor.com

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Other great stuff on WorldProperties.com

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Marketing Your Home to the World <Insert Name> <Insert Company> Great Marketing Tool – Listing Presentation

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Foreign investment in <insert your country name> residential real estate is increasing Foreign ownership of second homes (vacation, resort, etc.) is on the rise Greater opportunities now existfor cross-border transactions WorldProperties.com is Relevant to You

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The most comprehensive source for locating properties worldwide Your home is promoted in more than 23 countries More than 8 million visitors per month* YOU BENEFIT FROM INTERNATIONAL EXPOSURE ON WORLDPROPERTIES.COM

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GLOBAL SHOPPERS WorldProperties.com appears prominently on the home page of all national association sites, such as <Insert your association Web site address> Italy Mexico Netherlands New Zealand Norway Poland Russia Sweden United Kingdom United States Venezuela Argentina Australia Brazil Canada Czech Republic Denmark Finland France Greece India Ireland

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NOT JUST A LARGE AUDIENCE, A QUALIFIED AUDIENCE Total Audience* 5 million monthly unique users Gender* 46.5% are men 53.5% are women Age* 5.7% are under 18 6.4% are 18 – 24 36.4% are 25 – 34 35.0% are 35 – 54 16.5% are 55+ Household Income* 66.4% earn $60K+ 36.6% earn $75K+ 20.1% earn $100K+ Education* 25.4% have a Bachelors Degree 13.3% have a Graduate Degree Children* 44.0% have children 56.0% don’t have children Number of Visits to REALTOR.com® 28.1% one visit 19.3% two visits 13.5% three visits 15.4% four visits 23.7% five or more visits Plans to Visit REALTOR.com® Again** 95.3% yes 4.7% no Anticipated Move Dates** 15.6% within three months 22.1% 3 – 6 months 34.3% 6 – 12 months 14.0% 1 – 2 years 2.0% more than two years Buyers Purchasing Abroad <Data to come> United States Audience Profile Example

How I’ll market your home on WorldProperties.com : 

How I’ll market your home on WorldProperties.com

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I’LL ADVERTISE YOUR HOME ON WORLDPROPERTIES.COM Your home will be enhanced and gain unparalleled exposure Your home will appear on the new advertising service for distinctive and featured properties on WorldProperties.com. The door will be opened to millions of international online buyers actively looking to purchase. Benefits: Buyers can contact me 24/7 via email, phone or fax. I’ll create a custom property description that will be translated into multiple languages. I’ll add what consumers want to see – additional photos.

Translation Tools : 

Translation Tools

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Goggle Online Translator: www.Google.com/language_tools

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www.FreeTranslation.com

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www.WorldLingo.com

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Microsoft Word Language Translator

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Power Translator Software www.LEC.com

More Web Site Tools : 

More Web Site Tools DBV’s “Can’t live without” Google Analytics www.Google.com/analytics/

Conversion Tools : 

Conversion Tools

Choices: : 

Choices: XE.com X-rates.com Oanda.com Exchangerate.com ExchangeRates.org My Favorite

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www.XE.com

XE to Go…on your phone! : 

XE to Go…on your phone!

Other Conversions: : 

Other Conversions: www.OnlineConversion.com

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Want More?

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Want More? www.BrokerProfitability.com

BLOG!!! : 

BLOG!!!

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Build Your Brand Dominate Your Market Generate Consistent Leads Attract major Search Engines Define Yourself as an Expert Stand Out From Your Competition Why Blog?

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Blog.DeborahValledor.com

FREE BLOG SITES : 

FREE BLOG SITES RealtyBlogging.com Blogger.com ActiveRain.com LiveJournal.com Jaiku.com WordPress.com

http://narblog1.realtor.org : 

http://narblog1.realtor.org

Cultural Awareness Tools : 

Cultural Awareness Tools

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A few pointers that may assist you in handling cultural differences…… www.Realtor.org/international www.WorldProperties.com www.ExecutivePlanet.com www.GetCustoms.com

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www.GetCustoms.com

Other great resources: : 

Other great resources: WorldProperties.com ExecutivePlanet.com Sister-Cities.org Google…….International Business Etiquette

DBV Personal Must Haves: : 

DBV Personal Must Haves: Economist.com

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www.InternetWorldStats.com

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1.245B ©DBV

“Other Stuff” : 

“Other Stuff”

Foreign Investors Guide : 

Foreign Investors Guide Currently translated into: English, Spanish, German & Russian Just added…French Future language translations: Portuguese

Showing Packages : 

Showing Packages

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What is a Realtor & why should you use one Contracts; Financing; Method of Ownership; Structuring the Investment; Immigration & Visas; Starting a U.S. Business; Choosing an Entity English Spanish German Russian FRENCH (NEW…just added as insert) How to use the guide – really! Foreign Investors Guide Copyright With Authorization for Reprints

Showing Packages for International Customers : 

Deliver package the night before appointments Resume’ in customer’s familiar language (F/L) reverse side in English Showing Packages for International Customers

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Side 1 Side 2

Showing Packages for International Customers : 

Deliver package the night before appointments Resume’ in customer’s familiar language F/L (reverse side in English) Expanded print of showing appointments in F/L (reverse side in English) Showing Packages for International Customers

Showing Packages for International Customers : 

Deliver package the night before appointments Resume’ in customer’s familiar language (F/L) (reverse side in English) Expanded print of showing appointments in F/L (reverse side in English) Copy of Florida Contract/Addendums in F/L & English (+Spanish, Portuguese & German) Showing Packages for International Customers

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FAR9 FARA9

Showing Packages for International Customers : 

Deliver package the night before appointments Resume’ in customer’s familiar language (F/L) (reverse side in English) Expanded print of showing appointments in F/L (reverse side in English) Copy of Florida Contract/Addendums in F/L & English (+Spanish, Portuguese & German) Copy of Foreign Investment Guide in F/L Showing Packages for International Customers

FAR9 and Addendums : 

FAR9 and Addendums

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FAR9 FARA9

www.ABCoffice.com : 

www.ABCoffice.com

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These business card backs were created using Microsoft Publisher Business Card template.The business cards referred to in class are Avery #8871- Two-Side Printable- Clean Edge - White Matte Finish

Showcasing Tools : 

Showcasing Tools

Create electronic Packages : 

Create electronic Packages At a moment’s notice…you can send –pkg or link! Create pdf documents (w/built-in reader) (FREE – www.pdf995.com) Insert photos in your emails – don’t attach them (SnagIt 8.0 – TechSmith.com or FREE Trial at SnagIt.com) Create Mini-PowerPoints & upload to your blog & websites – hyperlink in your email, can be viewed &/or downloaded – FREE: Picasa.Google.com My New Favorite…PhotoStory.com - FREE

Virtual & VideoProperty Presentations : 

Virtual & VideoProperty Presentations 41

ideo : 

ideo Multi-Language Translations: Property Videos Agent Intro Videos Podcasts Property Widgets

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Imprev.com

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108

Networking & Showcasing : 

Networking & Showcasing

International Real Estate Conferences : 

International Real Estate Conferences International Real Estate Congress Miami - June 9 -11, 2009 April 19 – 22, 2009 Paris, France May 26 – 30, 2009

Affordable World Calls : 

Affordable World Calls *from your computer 33

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SKYPE.com

Affordable World Calls…on Your Cell : 

Affordable World Calls…on Your Cell 35

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Skype To Go

International Dialing Codes : 

International Dialing Codes 37

http://kropla.com/dialcode.htm : 

http://kropla.com/dialcode.htm

World Clock & Time Zones : 

World Clock & Time Zones 39

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TimeAndDate.com

Thank You! : 

Thank You! Deborah Boza-Valledor 305-439-4667 (text me) Deborah@DeborahValledor.com Deborah@Miamire.com www.DeborahValledor.com