5 Innovative Email Marketing Strategies for Startups

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For startups, email marketing is a low-cost, effective marketing strategy to implement brand/product promotions. Here are 5 innovative ways you can do it.

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5 I n n o v a t i v e E M A I L M A R K E T I N G S t r a t e g i e s f o r S T A R T U P S

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D i d y o u k n o w t h a t e m a i l m a r k e t i n g c a n g e t y o u h i g h r e t u r n o n i n v e s t m e n t R O I F o r m o s t s t a r t u p s i t i s t h e m o s t c o s t - e f f e c t i v e f o r m o f m a r k e t i n g c o m p a r e d t o p a i d s e a r c h . H e r e a r e 5 i n n o v a t i v e e m a i l m a r k e t i n g t i p s f o r s t a r t u p s t o k i c k - s t a r t t h e i r e f f o r t : W h y E m a i l M a r k e t i n g

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1 . I n t e g r a t e E m a i l M a r k e t i n g w i t h C o n t e n t M a r k e t i n g Builds a strong relationship with potential customers Your mail should be informational to the recipients Quality and relevant content will always attract readers

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2 . H o w t o B u i l d M a i l i n g L i s t You can get email ID by offering a free newsletter or information guide You can also exchange info with non-competing businesses that are relevant to your industry Always build a database of people who are actually interested in your product or service

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3 . G e t S m a r t w i t h M o b i l e D e v i c e s Do you that 75 of the Gmail’s 1 billion users access mails on mobile handset. Mails will not be read unless they are relevant to the audience Emails that are relevant to the recipient drive 18 times more revenue than general broadcast email.

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4 . E x c i t i n g E m a i l C a m p a i g n s Do you that 75 of the Gmail’s 1 billion users access mails on mobile handset. Mails will not be read unless they are relevant to the audience Emails that are relevant to the recipient drive 18 times more revenue than general broadcast email.

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4 . P e r s o n a l i z e a n d C u s t o m i z e Email marketing is the best suited channel for personalized marketing. Many brands address to reader’s first name in mails and this instantly builds connection. Keep your mails interactive and ask for feedback often.

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C o n c l u s i o n Y o u n e e d o n l y l i t t l e i n v e s t m e n t f o r s t a r t i n g e m a i l m a r k e t i n g c a m p a i g n s . W h e n y o u i m p l e m e n t i t i n t h e r i g h t w a y y o u c a n g e t h i g h R O I a n d m o r e c o n v e r s i o n s i n t h e l o n g r u n . J o i n t v i e w s | C o n t e n t M a r k e t i n g A g e n c y To know more : www.jointviews.com Email : infojointviews.com Contact No : +91 81 1386 0000

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