slide 1: 5 I n n o v a t i v e E M A I L M A R K E T I N G S t r a t e g i e s f o r S T A R T U P S
slide 2: D i d y o u k n o w t h a t e m a i l m a r k e t i n g c a n g e t y o u h i g h r e t u r n o n i n v e s t m e n t R O I F o r m o s t s t a r t u p s i t i s t h e m o s t c o s t - e f f e c t i v e f o r m o f m a r k e t i n g c o m p a r e d t o p a i d s e a r c h . H e r e a r e 5 i n n o v a t i v e e m a i l m a r k e t i n g t i p s f o r s t a r t u p s t o k i c k - s t a r t t h e i r e f f o r t : W h y E m a i l M a r k e t i n g
slide 3: 1 . I n t e g r a t e E m a i l M a r k e t i n g w i t h C o n t e n t M a r k e t i n g Builds a strong relationship with potential customers
Your mail should be informational to the recipients
Quality and relevant content will always attract readers
slide 4: 2 . H o w t o B u i l d M a i l i n g L i s t You can get email ID by offering a free newsletter or
information guide
You can also exchange info with non-competing businesses
that are relevant to your industry
Always build a database of people who are actually interested
in your product or service
slide 5: 3 . G e t S m a r t w i t h M o b i l e D e v i c e s Do you that 75 of the Gmail’s 1 billion users access mails
on mobile handset.
Mails will not be read unless they are relevant to the audience
Emails that are relevant to the recipient drive 18 times more
revenue than general broadcast email.
slide 6: 4 . E x c i t i n g E m a i l C a m p a i g n s Do you that 75 of the Gmail’s 1 billion users access mails
on mobile handset.
Mails will not be read unless they are relevant to the audience
Emails that are relevant to the recipient drive 18 times more
revenue than general broadcast email.
slide 7: 4 . P e r s o n a l i z e a n d C u s t o m i z e Email marketing is the best suited channel for personalized
marketing.
Many brands address to reader’s first name in mails and this
instantly builds connection.
Keep your mails interactive and ask for feedback often.
slide 8: C o n c l u s i o n Y o u n e e d o n l y l i t t l e i n v e s t m e n t f o r s t a r t i n g e m a i l m a r k e t i n g c a m p a i g n s . W h e n y o u i m p l e m e n t i t i n t h e r i g h t w a y y o u c a n g e t h i g h R O I a n d m o r e c o n v e r s i o n s i n t h e l o n g r u n . J o i n t v i e w s | C o n t e n t M a r k e t i n g A g e n c y To know more : www.jointviews.com
Email : infojointviews.com
Contact No : +91 81 1386 0000