Presentation Transcript
Postcard Image Selection + Headline Formulas: The Shocker Borrowed Interest A Cliché Visualized Mood Photo Starring “Your Product/Service” Attractive Person Association :Postcard Image Selection + Headline Formulas: The Shocker Borrowed Interest A Cliché Visualized Mood Photo Starring “Your Product/Service” Attractive Person Association Read the article at Postcard-Image-Selection-+-Headline-Formulas at learn.pbmarketingservices.com
Today THE SHOCKER Shock’s value: :Today THE SHOCKER Shock’s value: The key concept:
Jump out of the clutter with a visual concept that can’t be ignored
Find your headline by hitting on the right image
Danger: so-so, tortured headline :Danger: so-so, tortured headline
Slide 4 :Danger: clichéd and “off”
Staring at an empty postcard :Staring at an empty postcard ?
Great photo, shocking headline going nowhere :Great photo, shocking headline going nowhere Courtesy of Daniel Pries, ProPoint Graphics, LLC propointgraphics.com
Making a B2B emotional connection :Making a B2B emotional connection Courtesy of Daniel Pries, ProPoint Graphics, LLC www.propointgraphics.com
Risky concepts that rocked :Risky concepts that rocked Courtesy of BDirect Marketing Communications www.bdirectmktg.com
The “shocking” takeaways :The “shocking” takeaways Find the SHOCKING image that stops busy readers – and keeps them from just tossing the postcard
Discard unimaginative, clichéd, or embarrassing headlines
Link the image and the headline to a dead-on insight into the customer’s need or pain
Then be the solution!
Thank you for tuning in! :Thank you for tuning in! Read the article at Postcard-Image-Selection-+-Headline-Formulas at learn.pbmarketingservices.com
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