logging in or signing up Postcard Image Selection + Headlines johnwrf Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 247 Category: Product Traini.. License: All Rights Reserved Like it (2) Dislike it (0) Added: May 21, 2008 This Presentation is Public Favorites: 0 Presentation Description This tutorial is on "Shock Value", the first in our series on Finding the Right Image for Your Postcard. You want your mailing to jump out with a visual concept that that can't be ignored Comments Posting comment... Premium member Presentation Transcript Postcard Image Selection + Headline Formulas: The Shocker Borrowed Interest A Cliché Visualized Mood Photo Starring “Your Product/Service” Attractive Person Association : Postcard Image Selection + Headline Formulas: The Shocker Borrowed Interest A Cliché Visualized Mood Photo Starring “Your Product/Service” Attractive Person Association Read the article at Postcard-Image-Selection-+-Headline-Formulas at learn.pbmarketingservices.com Today THE SHOCKER Shock’s value: : Today THE SHOCKER Shock’s value: The key concept: Jump out of the clutter with a visual concept that can’t be ignored Find your headline by hitting on the right image Danger: so-so, tortured headline : Danger: so-so, tortured headline Slide 4: Danger: clichéd and “off” Staring at an empty postcard : Staring at an empty postcard ? Great photo, shocking headline going nowhere : Great photo, shocking headline going nowhere Courtesy of Daniel Pries, ProPoint Graphics, LLC propointgraphics.com Making a B2B emotional connection : Making a B2B emotional connection Courtesy of Daniel Pries, ProPoint Graphics, LLC www.propointgraphics.com Risky concepts that rocked : Risky concepts that rocked Courtesy of BDirect Marketing Communications www.bdirectmktg.com The “shocking” takeaways : The “shocking” takeaways Find the SHOCKING image that stops busy readers – and keeps them from just tossing the postcard Discard unimaginative, clichéd, or embarrassing headlines Link the image and the headline to a dead-on insight into the customer’s need or pain Then be the solution! Thank you for tuning in! : Thank you for tuning in! Read the article at Postcard-Image-Selection-+-Headline-Formulas at learn.pbmarketingservices.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Postcard Image Selection + Headlines johnwrf Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 247 Category: Product Traini.. License: All Rights Reserved Like it (2) Dislike it (0) Added: May 21, 2008 This Presentation is Public Favorites: 0 Presentation Description This tutorial is on "Shock Value", the first in our series on Finding the Right Image for Your Postcard. You want your mailing to jump out with a visual concept that that can't be ignored Comments Posting comment... Premium member Presentation Transcript Postcard Image Selection + Headline Formulas: The Shocker Borrowed Interest A Cliché Visualized Mood Photo Starring “Your Product/Service” Attractive Person Association : Postcard Image Selection + Headline Formulas: The Shocker Borrowed Interest A Cliché Visualized Mood Photo Starring “Your Product/Service” Attractive Person Association Read the article at Postcard-Image-Selection-+-Headline-Formulas at learn.pbmarketingservices.com Today THE SHOCKER Shock’s value: : Today THE SHOCKER Shock’s value: The key concept: Jump out of the clutter with a visual concept that can’t be ignored Find your headline by hitting on the right image Danger: so-so, tortured headline : Danger: so-so, tortured headline Slide 4: Danger: clichéd and “off” Staring at an empty postcard : Staring at an empty postcard ? Great photo, shocking headline going nowhere : Great photo, shocking headline going nowhere Courtesy of Daniel Pries, ProPoint Graphics, LLC propointgraphics.com Making a B2B emotional connection : Making a B2B emotional connection Courtesy of Daniel Pries, ProPoint Graphics, LLC www.propointgraphics.com Risky concepts that rocked : Risky concepts that rocked Courtesy of BDirect Marketing Communications www.bdirectmktg.com The “shocking” takeaways : The “shocking” takeaways Find the SHOCKING image that stops busy readers – and keeps them from just tossing the postcard Discard unimaginative, clichéd, or embarrassing headlines Link the image and the headline to a dead-on insight into the customer’s need or pain Then be the solution! Thank you for tuning in! : Thank you for tuning in! Read the article at Postcard-Image-Selection-+-Headline-Formulas at learn.pbmarketingservices.com