Video in Email Marketing | ELE (Spring '08)

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Presentation Description

5 Takeaway Lessons about using video in email marketing. Presentation format inspired by Garr Reynolds (Presentation Zen).

Comments

 

By: johnnychan (45 month(s) ago)

Thanks for the kind words, Hilarious! Yes, emailing with an image of the player has worked VERY well for our clients; glad to know you are experiencing similar success. Are you in the marketing field? -johnny

 

By: Hilarious (45 month(s) ago)

Wow Johnny, That's a very nice presentation! Thanks for sharing. I particularly like the idea of mailing with an image of the player for the look and feel of a video that'll play when you click on it. It works. I have been doing exactly that.

Presentation Transcript

Slide 2: 

email

Slide 3: 

email

Slide 5: 

Video in email marketing is unbelievable! “ ”

Slide 6: 

Johnny Chan eBoost Consulting Video in email marketing is unbelievable! “ ”

Slide 8: 

Yo.

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FIVE TAKEAWAY LESSONS about video in email marketing

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Lesson

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Love me render. 1

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Love me render. 1 It’s no good if no one receives it in the first place…

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1 …and it’s definitely no good if this pops up. Love me render.

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To embed OR not to embed ?

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Survey says… NO.

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Survey says… <dynamic source> NO.

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<dynamic source> Survey says… NO. 50%

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<dynamic source> Survey says… NO. 50% 27%

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85.7% of marketers who’ve tried video in email choose to send static images with the look and feel of a video screen.

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VIDEO SCREENSHOT APPROACH

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Lesson

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Subject lines are like baking. 2

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Subject lines are like baking. 2 …there’s a precise recipe

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Lesson

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Andre Agassi was right. 3

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Andre Agassi was right. 3 Image is every-thang!

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Beautiful camera Iconography!

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Excellent use of video player frame graphics!

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That’s Alex Parshall-type copy, baby!

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Lesson

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irrelevance = irreverence. 4

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There are two ways to effectively use video in email marketing campaigns.

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To demonstrate or instruct.

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To demonstrate or instruct.

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To demonstrate or instruct. To deliver a cross-channel experience.

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To demonstrate or instruct. To deliver a cross-channel experience.

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Lesson

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Little changes make BIG differences. 5

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Email image blocking issues?

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Try this technique!

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27% increase in open rate.

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REVIEW

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There you have it. 5 takeaways you can use when your clients ask about video in email marketing.

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Love me render. Subject lines are like baking. Andre Agassi was right. Irrelevance = Irreverence. Little changes make BIG differences.

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? any

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Ooooo…sooo sorry. Seems like we are Out. Of. Time.

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or visit me at Podstation #3

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Thanks. You’ve been lovely. presentation by Johnny Chan