Listing presentation BY John Cordeira


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Real Estate Service Proposal : 

Real Estate Service Proposal Presented By: John Cordeira Licensed Associate Broker Century 21 American Homes 1856 Hempstead Tpke. East Meadow NY 11554 Office: 516-796-8900 ext 1014 Cell: 516-526-8077 Fax: 516-794-6290 Websites: Email:

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Major Stages in the Sales Process Major Stages in the Sales Process Consultant: John Cordeira CENTURY 21 American Homes 516-526-8077 Time frame is dependant on your pricing, terms, accessibility to property and Customized Marketing Plan First Consultation Buyer Screening Interview & Qualifying the Buyer Market Reaction Buyer Makes an Offer Negotiations Offer Accepted Implement Marketing Plan Consultation Consultation Consultation Consultation Consultation Home Inspection & Termite Inspection Attorney Information Exchanged Contracts Signed Buyer Applies for Mortgage Consultation Home Appraisal is Conducted & Mortgage Documents are Completed Commitment Acquired Closing Date Set Final Walk-Thru Transfer of Deed There are 15 major stages in the successful sale of your property. A Real Estate Consultant will provide you with their services, guidance and support in each one of these stages. When you hire the Consultant for the sale of your property, they will assume the fiduciary responsibility of protecting your interest during the duration of the sales process.

Our Brand Value Proposition : 

3 Our Brand Value Proposition We are a strong, vibrant and global real estate family. We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate. We embrace your goals and are committed to achieving them. Our network is your edge: 58 countries, 8,300 offices and 140,000 agents strong. CENTURY 21 American Homes: The Gold Standard

We Are A Global Brand : 

4 We Are A Global Brand

What do consumers think? : 

5 What do consumers think? CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed. First in consumers’ minds. CENTURY 21 is the real estate organization consumers think of FIRST! 2007 Millward Brown Study

Industry Leading Marketing, National Advertising : 

6 Industry Leading Marketing, National Advertising

Real Estate Search Engines : 

7 Real Estate Search Engines

Search Engine Marketing : 

8 Search Engine Marketing What does Search Engine Marketing (SEM) do?Drives more traffic to your web site by paying for targeted keyword search results with search engines. - (Brand, Generic, and Regional terms) - CENTURY 21 currently bidding on over 65,000 keywords -Trademarked with Google for the term “CENTURY 21”

Slide 9: Leading the Way in Internet Marketing

Home Buyers : 

Home Buyers 84% of all home buyers used the Internet as a tool when searching for a home* 84% of recent home buyers found photos “very useful”* 60% said the same about virtual tours* There are over 200 million users of the Internet in the USA** 29% of home buyers first learned about the home they purchased using the Internet* 84% of first time home buyers used the internet as an information source in the home buying process* *2007 NAR Profile of Home Buyers and Sellers **Nielsen-Net : 


New Photo Flow View : 

New Photo Flow View

New Map Drawing View : 

New Map Drawing View

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15 Check out:

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16 Listing on www.Century21.Com

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17 Check out our Epropertysites

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18 Facebook is a great networking tool where I post your house only website.

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Online Comprehensive content includes customized home description, multiple photos, and interactive consumer contact opportunities which enable me to provide your home with the exposure it deserves. How would you like your home marketed? Newspaper

We Showcase Your Home on® : 

When you select Century 21 American Homes to market your home, we will ensure that your home is marketed on®, and thus open the door to millions of online buyers actively looking to purchase. Benefits: • We will add what consumers want most - photos We will craft a powerful custom property description Buyers can inquire about your home 24/7 via Agent e-mail, phone or fax We Showcase Your Home on®

Tracking Traffic to Your Home : 

Tracking Traffic to Your Home We show you how often your home was “shown” on the site where many potential buyers go to find a home :

Marketing Plan : 

Marketing Plan Send “Just Listed “postcards highlighting your home to local area residents. Advertise and hold agent/broker and buyer open houses. List your property on our company website including a virtual tour, slide show and photos of your home. Internet marketing /banner on local websites; i.e., etc. Have your listing posted to other real estate search websites like Trulia, Google and Yahoo, that receive millions of visitors. Send out electronic notices about your home i.e., eNewsletters and eCards. Provide local advertising through optimum homes channel 606 Leverage the CENTURY 21® Global Referral Network to access leads from around the world.

Marketing Plan, Continued : 

Marketing Plan, Continued Place colorful flyers or brochures describing your home next to the “for sale” sign. Introduce other unique marketing techniques appropriate for your property. Enhanced listing display on site to make your property stand out Video/virtual tour on,, Facebook, Offer a Home Warranty program Offer special Century 21 Mortgage financing options Other special promotions Feature your property on my personal website Place property on Craig’s List and other online classified websites for maximum exposure Make available a 24-hour a day voice-interactive response system to provide continuous information on your home.

Targeted Local Marketing : 

Targeted Local Marketing Open Houses – Actively promote open house showings for Brokers and Buyers Direct Mail – Just Listed cards, Open House cards and other targeted mailings E-Greetings – Online greeting cards directed to potential buyers Local Advertising – Television, newspaper and local magazine MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers Internet – allows internet users to get information and photos of your home

Giving Back To The Community : 

26 Giving Back To The Community To Date CENTURY 21 Has Raised Over $95,000,000 For Easter Seals 1979 2008 1984 1989 1994 1999 2004 Easter Seals Selected As Primary Charity $6,000,000 Raised In The First 5 Years $20,000,000 Raised In The First 10 Years $47,000,000 Raised In The First 15 Years $62,000,000 Raised In The First 20 Years $76,000,000 Raised In The First 25 Years

Management Team : 

Management Team 12 Fully Staffed Locations Strategically Located throughout Nassau, Suffolk and Queens Counties Full Time Non-Competing Management Team Full Time Secretarial Staff 7 Days a Week

Office Team : 

Office Team Agent Services Professional Photographers Listing Enhancements Home Listing Flyers Customer Service Vendor Relations: Over 100 “Preferred Vendors” Continental Home Loans NYS Licensed Mortgage Bankers Professional Loan Officers Complete line of mortgage products American Homes Title Agency Comprehensive Title and Settlement Services

Summary : 

Summary Why CENTURY 21 American Homes? The power of the team to get the job done. The power of the record of results we have assembled. The power of the systems that are in place that allow us to grow and increase market share, services, and profitability. The power in the vision of management and their commitment to excellence in this company. The power of the CENTURY 21 name.

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American Homes Sets the standard in Real Estate GOLD Service, Professionalism, Training Name Recognition, Ethics, Teamwork, Structure

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