Social Media Marketing

Integrating Social Media into a Marketing Strategy : 

Integrating Social Media into a Marketing Strategy Melanie Raimo, Sophia Dolp, Johannes Deinbock, Jean Balaguer

What is Social Media?: 

What is Social Media? Hey! What’s up? # justsayin OMG! Luv u Wtf ?!?@!?!!

Why go with Social Media?: 

In other words, over 400 million people are on Facebook every single day . 400 million daily visitors . 98% of tweeters have less than 20 tweets 18% have less than 15 followers . Social media remains reigning champion among emerging marketing channels, leading the way with 53% usage . 90% of social media marketers say that social media is important for business . 88% say it generated more business exposure . 72% say that social media attracted traffic to their site . Why go with Social Media? Did you know it took the internet 9 years to reach 800 million users, while it only took Facebook 8 years ? There are currently over 800 million active Facebook users, 50% of which log onto its servers on any given day. 490 million unique users 1 trillion page views per year 2.9 billion hours = 325,000 years!

5 Steps to Social Media Marketing: 

5 Steps to Social Media Marketing Step 1: Analyze your existing media Step 2: The Social Media Trinity Step 3: Integrate your existing strategy into the Trinity Step 4: Identify resources Step 5: Implementation and Measurement

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Step 1: Analyze Your Existing Media

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Step 2: The Social Media Trinity Micro

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Step 3: Integrate your Existing Strategy into the Trinity Creators Critics Joiners Spectators

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Step 3: Integrate your Existing Strategy into the Trinity

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Step 4: Identify Resources $$$$$$$$$$$$$

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Step 5: Implementation and Measurement

You Made It!: 

You Made It! Listen Participate Trust Others Be Authentic Be Sincere Be Transparent Lather, Rinse, Repeat

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Stay tuned!