Marketing Perspective

Category: Education

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EXECUTIVE SUMMARY: Founded by IIT Bombay Alumni, Prabkiran Singh and Siddharth Munot . Bewakoof Brands Pvt Ltd is the family of true insanity lovers who chuck, brag, make fun and finally go off to sleep. We try to bring sheer smiles on everyone’s faces by laughing with them or by laughing at them. It offers multiple methods for payment including credit/debit card, net banking and cash/card on delivery. The cash on delivery payment model allows buyers to see the product before making a purchase; customers can open the box and check the contents before accepting delivery.

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January 2012. Since then there has been no looking back. The cool 6.5 Lac followers on Facebook fan-page ( ). 2 million monthly hits on the Bewakoof website is a proof of the Fondness and love for the Bewakoofi Culture. Shipping started over 90 countries. The company headquarters is in Ghatkopar , Mumbai .


CATEGORIES: retails the following categories: Guys Tees Girls Tees Badges Laptop Skins Mouse Pads Winter Collection


Competitors:, Little different in the league. More into the humour space. Tees are wacky and have a different approach. Unlike others promise a 24 hour dispatch so our deliveries are quicker. More than 20 exciting and never-before-seen designs await you at Bewakoof Lifestyle. This site offer Badges also. You can purchase cool T-Shirts in very reasonable prices. They have both Guys and Girls T-Shirts.

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ORDER LIFE CYCLE: Attracts users to the site:- Online marketing( Facebook ), Campus ambassador program, campaigns. Provides easy products selection:- Makes it easy to discover and find the products. Provides details to evaluate a product:- Description, Specifications, product details. Provides convenient payment options: Online payment, Cash on delivery. Confirms payment/order by SMS and email(if any). Allocates tracking ID and communicates to customer. Products sent by shipment. Takes care of returns (faulty product).


WHY BEWAKOOF.COM? The quotations on all the products of are catchy and related to the trend. The products you buy will have an replacement policy which allows you to replace the delivered product with the other one. The greatest fear we have is that the product will be defective after we open the box. We can try out the products before we pay for them. The delivery is done within 3 days of the order. This add-up to the pace of delivery and customer service. The competitive advantage over other sites is the products they offer.

How is marketed?:

How is marketed? Through Justdial and Facebook . Infact we have been able to garner 75 thousand fans on Facebook in less than a few months. Extensive college campaigns where students are asked to spread Beewakoofy around their college campus. Send them five Bewakoof posters and they need to put them up in their in their college. Once done, they need to send us a picture of the same and we ship them a free Tee. Also, tied up with SNAPDEAL,INDIATIMES SHOPPING and SEVENTYMM wherein tees are sold on their sites too.


AFFILIATE MARKETING: Affiliate marketing is a practise of driving traffic from one site to another site in return for a reward. Two facebook pages promoting the site -2 Min Aaya Yaar Raste Mei Hoon , CAMPUS AMBASSADOR PROGRAM: Publicize in college, both through Online and Offline Mediums. Act as a Campus Contact for Team. Certificate of Appreciation Chance to get a job/internship at if you prove your mettle

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