All of The Screens: What's On Them and What's Next

Views:
 
     
 

Presentation Description

Presented at the Social Learning Summit, April 19, 2014

Comments

Presentation Transcript

PowerPoint Presentation:

ALL OF THE SCREENS WHAT’S ON THEM AND WHAT’S NEXT? JOE GIZZI @DISTRICTJOE STRATEGY DIRECTOR, MXM

PowerPoint Presentation:

MEREDITH XCELERATED MARKETING

PowerPoint Presentation:

WE CREATE DIGITAL CAMPAIGNS FOR THE WORLD’S [BEST BRANDS]

PowerPoint Presentation:

14 FOR ‘14: 1. FACEBOOK MESSAGES ARE MORE PUBLIC THAN YOU THINK 2. VIDEO ADVERTISING BRINGS IN MILLIONS ON FACEBOOK & INSTAGRAM 3. INSTAGRAM STRIKES SERIOUS BLOWS AGAINST VINE BUT NOT SNAPCHAT 4. ANONYMOUS APPS GIVE MORE FREEDOM BUT INCREASE BULLYING 5. TWITTER DECLARES VICTORY IN TV, TRIES AGAIN AT MUSIC 6. COMPETITIVE CONQUESTING BECOMES CUTTHROAT 7. BRANDS WEAR OUT THEIR WELCOME COMPETING IN REAL-TIME 8. SOCIAL CROWDSOURCING IS KEY TO ONGOING CONTENT DEVELOPMENT 9. MORE BRANDS TO TURN GAMIFICATION TO BUILD LOYALTY 10. VISUAL SEARCH IS KEY TO TRACKING SOCIAL ASSETS AND ROI 11. THERE IS NO CONTENT STRATEGY WITHOUT PAID ADVERTISING 12. INSTAGRAM AND TUMBLR BECOME VIABLE WAYS TO SHOP 13. THE IDEA OF LINEAR STORYTELLING IS OFFICIALLY DEAD 14. MARKETERS DIVERSIFY CONTENT TO TARGET LOCATION, TIME, DEVICE BEHAVIOR

PowerPoint Presentation:

5 SOCIAL NETWORKS NEED MORE OF YOUR TIME TO COMPETE THAT MEANS: [GET SIMPLE + REACH MORE PEOPLE+ OCCUPY THEM LONGER+ DO MORE THINGS]

PowerPoint Presentation:

6 ZUCK WANTS TO UNPACK THE BIG BLUE APP

PowerPoint Presentation:

7 HAVE WE REACHED THE LOWEST COMMON DENOMINATOR?

PowerPoint Presentation:

8 NEWSFEED FATIGUE DID G+ EVER STAND A CHANCE?

PowerPoint Presentation:

A PLACE FOR WHAT YOUR FRIENDS TELL YOU FACEBOOK [REIMAGINED] ITS NEWS FEED AS YOUR PERSONAL NEWSPAPER

PowerPoint Presentation:

10 THEN DECIDED TO BUILD PAPER A PLACE FOR EXPANDING YOUR INTERESTS

PowerPoint Presentation:

11 TWITTER RULED IN REAL-TIME

PowerPoint Presentation:

12 BUT FEW SPOKE THE LANGUAGE #R.I.P. @ RT MT

PowerPoint Presentation:

13 BECOMING SIGNAL FROM NOISE MEANS PAYING THE PIPER

PowerPoint Presentation:

14 WOULD I RATHER HAVE A REALLY LARGE AUDIENCE [ OR ] A HIGHLY ENGAGED AUDIENCE? BRANDS ARE NOW ASKING:

PowerPoint Presentation:

15 YOUR FAN IS THE PROTAGONIST

PowerPoint Presentation:

Awareness Consideration Reassurance Collecting info Talk to friends Obtain a visual baseline Feeling more confident Talk to friends Narrow choice Avoiding a mistake Final check PURCHASE PURCHASE Purchase Loyalty Excitement Use Advocacy AND SHE’S ON A HERO’S JOURNEY

PowerPoint Presentation:

17 PUT HER TASTES FRONT + CENTER

PowerPoint Presentation:

18 SPEAK TO HER RATIONAL + EMOTIONAL NEEDS

PowerPoint Presentation:

19 WE ARE ALL DIGITAL CURATORS

PowerPoint Presentation:

20 [75%] OF BUZZFEED’S TRAFFIC COMES FROM SOCIAL REFERRAL

PowerPoint Presentation:

21 CONTEXT IS THE BEAUTY OF THE OPEN GRAPH

PowerPoint Presentation:

22 THE SIGNAL IS NOW SEARCHABLE

PowerPoint Presentation:

23 YOUR GRAPH IS BUILT EVERYWHERE YOU GO

PowerPoint Presentation:

24 DATA SOMETIMES YOU PROVIDE IT, SOMETIMES IT’S BEHIND THE SCENES

PowerPoint Presentation:

25 MORE THAN [1/5] OF INTERNET TRAFFIC NOW COMES FROM MOBILE DEVICES

PowerPoint Presentation:

26 Source: Unified Social

PowerPoint Presentation:

27 SOCIAL-MOBILE EXPERIENCE MUST BE CONTEXTUAL + SHAREABLE

PowerPoint Presentation:

28 IF CONTENT IS THE “WHAT” SOCIAL IS THE BEHAVIOR THAT PASSES SHAREABLE CONTENT MOBILE IS THE CONTEXT THROUGH WHICH IT IS RECEIVED BOTH ARE THE “HOW”

PowerPoint Presentation:

29 SERENDIPITY IS CREATING CONTENT THAT ALSO FITS TIME + PLACE

PowerPoint Presentation:

Personalized Easy to use Presenting value 30 CONTENT MUST BE ASSISTIVE, NOT INTERRUPTIVE

PowerPoint Presentation:

31 THE INTERNET HAS A TENDENCY TO MOVE TOWARD [BIFURCATION] AGREE DISAGREE TRUST DISTRUST THAT’S ME THAT’S NOT ME

PowerPoint Presentation:

Psychographics Demographics The last video you watched Websites you’ve visited Brands you like The people you are friends with The places you’ve checked in The topics you discuss What device you’re using Where you are in the world right now Past history with my brand And much more… 32 WHAT DO WE KNOW ABOUT YOU?

PowerPoint Presentation:

33

PowerPoint Presentation:

34 ADDRESSABLE MOBILE CONTENT

PowerPoint Presentation:

35

PowerPoint Presentation:

36 THE ERA OF ONE-SIZE FITS ALL IS OVER RESPONSIVE IS NOT THE WAY

PowerPoint Presentation:

37 SOMO TARGETING Targeted based on demo and psychographics as well as data from the user's own habits and social graph, that of their friends, and potential lookalikes Relevant to their real world location Relative to existing “ contextography ” – places they visit Appropriate for their current device Seamlessly pushable from one device to the next Relevant to the time of day Consumable in the amount of time the customer typically spends in that state: Device-specific (on tablet, mobile phone, desktop) App- or website-specific (length of time and frequency of use) Transit-specific (time in store, time to store, time on commute) Engaging enough to prompt sharing with their social network Directional to the very next actions the brand would like them to take Adjustable to the consumer’s current stage in their brand journey, from early awareness to loyalty Crowd-sourced from community activity and consistently learning Ultimately 1:1

PowerPoint Presentation:

38 CONTENT THAT TRAVELS FROM DEVICE TO DEVICE SITUATION TO SITUATION FRIEND TO FRIEND

PowerPoint Presentation:

LET’S TAKE A LOOK AT MY [DIGITAL] LIFE

PowerPoint Presentation:

(OR MAYBE IT’S AN IPAD) [1/3] OF US SLEEP WITH OUR PHONES TRULY [RESPONSIVE] DESIGN

PowerPoint Presentation:

41 [LEAN BACK] ASPIRATIONS PROMPT ME TO [ LEAN FORWARD] AND TAKE ACTION

PowerPoint Presentation:

OUT THE DOOR AND ON THE [GO] MARGARITAS THANKS TO [CONTEXTOGRAPHY]

PowerPoint Presentation:

43 I’VE BEEN LOOKING AT SHOES AND THERE’S A NIKE STORE NEARBY

PowerPoint Presentation:

TIME FOR SOME EXPERIENTIAL [RETAIL] THERAPY 60-80% SMALLER, TOTALLY LOCALIZED, SOCIALLY EXTENDED

PowerPoint Presentation:

TONIGHT I’M HOSTING A DIGITAL [DINNER PARTY]

PowerPoint Presentation:

I RECEIVE A DINNER RSVP [ON MY GLASSES]

PowerPoint Presentation:

47 AND MY FRIDGE HAS [PLANNED A RECIPE]

PowerPoint Presentation:

I SEND THE GROCERY LIST TO MY FRIEND’S [WATCH]

PowerPoint Presentation:

I’M IN DESPERATE NEED OF AN OUTFIT [APP TO THE RESCUE]

PowerPoint Presentation:

COLLABORATIVE [PLAYLISTS] ARE READY AND THAT’S ALL BEFORE THE CONTENT PARTY BEGINS.

PowerPoint Presentation:

51 COLLABORATION [IS THE NAIL] IN LINEAR STORYTELLING’S COFFIN

PowerPoint Presentation:

52 THE STORY NEVER HAS TO END

PowerPoint Presentation:

53 COLLABORATION CULTURE ELIMINATES LINEAR STOPS + STARTS

PowerPoint Presentation:

54 ACCOUNTABILITY CULTURE THE INTERNET IS WRITTEN IN EDITABLE INK

PowerPoint Presentation:

55 [SO WHERE ARE WE GOING?]

PowerPoint Presentation:

56 CONTEXT IS THE NEW KING

PowerPoint Presentation:

57 MOBILE IS THE FIRST SCREEN

PowerPoint Presentation:

58 SOCIAL IS HOW WE UNDERSTAND CONSUMER LIFESTYLE+ BEHAVIOR INTENT

PowerPoint Presentation:

59 MOBILE TRACKS THAT BEHAVIOR TO ACTION AND ROI

PowerPoint Presentation:

60 THE PATH ADAPTS BOTH ON AND OFFLINE

PowerPoint Presentation:

61 IT IS MAGNIFIED BY THE [INTERNET OF THINGS]

PowerPoint Presentation:

62 [WEARABLES] AND THE QUANTIFIED SELF

PowerPoint Presentation:

63 [INTERNET OF THE HOME]

PowerPoint Presentation:

64 [INTERNET OF CARS]

PowerPoint Presentation:

65 [CONNECTED RETAIL]

PowerPoint Presentation:

Browse through a digital look book at home to add items to your shopping list and share wish lists with friends Set up price alerts for those items based on retailers you frequent Map stores along your route, including places you may not have visited in a while as noted by geosocial activity Click to call that venue Receive location-specific advertising while in-vehicle that draws you to venues that may be experiencing a slow period Redeem coupon offers that will draw you into a retailer hosting a special sale at that time or the opportunity to share that coupon with a friend Socialize content of a deal, check-in or take a photo within that store View content others are sharing within that geography and drill down specifically to your network 66 A SOMO EXPERIENCE

PowerPoint Presentation:

67 Starbucks has more than 10% of U.S. revenue from mobile – 4.5 million payments per week Don't need to carry your wallet: it’s all on phone along with your concert tickets, books, etc . Next up: purchase through Glass or gestures THE END OF THE WALLET

PowerPoint Presentation:

68 [CONNECTED NEIGHBORHOODS] ACCESS TO SHARED SERVICES GOODS EDUCATION HEALTH CARE

PowerPoint Presentation:

69 [CONNECTED HEALTH] WEARABLE OR EMBEDDABLE DATA GOES STRAIGHT TO PROVIDERS SOCIAL DATA USED FOR EPIDEMIOLOGY

PowerPoint Presentation:

Presented by Meredith Xcelerated Marketing. All information contained herein, including pricing, program terms and creative, is proprietary and confidential to Meredith Corporation, its subsidiaries or its affiliates. Copyright © 2013 Meredith Corporation.

authorStream Live Help