Insurance Agent Lead Generation

Grow your agency with more qualified leads:

Grow your agency with more qualified leads Bending Brook can grow your business with proven strategies and execution that deliver web and phone leads

Bending Brook can grow your business with proven strategies and execution that deliver web & phone leads:

The NJ Insurance Agency Lead Generation Service Free clicks and calls from local search Cost-effective pay-per-click campaigns Better websites – improve organic search traffic and improve conversions Social media strategy & execution Viral marketing Creative: Banner ads, email, direct mail, & advertising Loyalty programs & marketing strategies 2 Bending Brook can grow your business with proven strategies and execution that deliver web & phone leads

Bending Brook uses strategy + marketing + creative for your success  :

Bending Brook uses strategy + marketing + creative for your success Bending Brook is a boutique agency delivered results for insurance companies, from AXA Financial to Palisades Insurance and local agencies. We know your agency has great service – and we’re committed to finding your unique value proposition getting the message to the right prospects To increase qualified leads To increase customer retention Give us a call for a free assessment of your customer acquisition opportunities on 917.921.8009 or John.Bachmann@BendingBrook.com . 3

LEAD GENERATION service for New Jersey agents:

LEAD GENERATION service for New Jersey agents Designed to be easy for agents Easy to set-up Easy to manage Predictable fees Targeted for Return on Investment Fast – Really Fast Bending Brook can generate new business leads online for an simple fixed monthly fee 4

LEAD GENERATION service: prioritizes the most powerful & cost-effective lead generation tools:

LEAD GENERATION service: prioritizes the most powerful & cost-effective lead generation tools Priority Activity Benefits Highest SEM – search engine marketing, or pay-per-click Immediate results Highest Local Search on Google, Yahoo, Bing, CitySearch, YellowPages , etc Can get significant “free” traffic High SEO – search engine optimization – improving your website Potential for significant “free” traffic Moderate Other directories Potential for “free” traffic Lower Affiliates Quick results at agreed cost 5

Agent LEAD GENERATION program has 6 steps:

Agent LEAD GENERATION program has 6 steps 6  >>START HERE Strategy Understand agent product, geographic, marketing strategy Set budget - Agent selects participation level -budget by agent - Co-op marketing dollars? Initiate SEM Allocate clicks and/or phone calls by budget Trackable phone numbers Clicks can go to existing agency webpage or new landing page Initiate local search Initiate SEO/website optimization Track & improve program     

LEAD GENERATION service: start at the level that suits your agency:

LEAD GENERATION service: start at the level that suits your agency Designed for different levels of capabilities and budgets Normal starting point: Start with Local Search and SEM, then add services as desired What level are you at? 7 Level Local Search SEM / Paid Search Landing page SEO/website optimization “Sales Transformation” 1  2   3    4     5      7

Consumers are looking for you online…:

Consumers are looking for you online… But, are you in the places where they are looking? Personal insurance prospects are looking online 97% of consumers search for local goods and services on the Internet Consumers use an average of 8 different sources online when looking for local goods and services online While consumers use the Internet to research products and services in their local area, less than 5% of purchasing actually occurs online 8

There are many online keyword searches for insurance:

There are many online keyword searches for insurance 9 Get prospects to your business!

Online search gives your agency many opportunities to be found. Bending Brook knows how to get you found.:

LOCAL SEARCH ORGANIC (SEO) SEARCH Online search gives your agency many opportunities to be found. Bending Brook knows how to get you found. PAID SEARCH PAID SEARCH 10

Local search: “Free” online listings with local search networks gives your firm visibility:

Local search: “Free” online listings with local search networks gives your firm visibility Local search includes traffic from Google Maps Yahoo Local Bing Local Yellow Page CitySearch Free listings Bending Brook gets its clients top ranked listings 11

We focus on results – in local search this means a) getting you found, b) having consumers learn more, c) getting consumer to call or click:

We focus on results – in local search this means a) getting you found, b) having consumers learn more, c) getting consumer to call or click NJ client location 1 NJ client location 2 NJ client location 3 12 Listing View (last 30 days) Clicks CLICK! FIND your agency!

Paid search can be positive ROI results within weeks of start:

Paid search can be positive ROI results within weeks of start Sample campaign: Results within weeks of launch Keywords, key phrases, negative keywords Targeting by product & geography Landing page enhancements Positive Return on Investment 13

Search Engine Marketing generated significant percentage of business revenue for firm:

Search Engine Marketing generated significant percentage of business revenue for firm Over 10,000 keywords Customized landing pages Conversion rates went from under 1% to over 2% Positive return on investment Significant revenue source for firm 14

Better websites – creating tier 1 websites that dramatically grew “free” traffic:

Better websites – creating tier 1 websites that dramatically grew “free” traffic 15 Rewrote value proposition New brand design Created tier-one web presence Include dynamic website content Designed for search engines (SEO) Traffic up 200-300% # Visitors per week

Social Media: A real opportunity for free leads:

Social Media: A real opportunity for free leads “I wrote over $5,000 in premiums over the past 3 days from LinkedIn leads” – Chris Jordan, Atlanta Insurance Live Insurance is being sold every day through connections made on social networks “Social Networking” isn’t just social. It is another form of networking with its own ROI Social networking is about creating community and developing relationships. Isn’t that what you are trying to do? Best of all, business networking is FREE…the only cost is your time. You can also be a conversation architect - enhance your reputation and expand your reach with original conversation 16 16

Social Media: How Bending Brook can help:

Social Media: How Bending Brook can help Prioritize social media opportunities Monitor your brand Engage business networking Then consider LEADING an original conversation Create unique voice that is compelling to prospects Include key points to discuss We’ll make sure you engage We’ll coach you & your firm Or we’ll execute activities cost-effectively 17

Viral Marketing:

Viral Marketing Break-through viral marketing Customized to your brand and budget From idea generation to execution Sample: Palisades Viral video about the longest traffic jam in New Jersey Seeded with email Directed to spoof website: Nice NJ News Metrics show pass-along 18 EMAIL CLICK TO WEBSITE FUNNY WEBSITE WITH CUSTOMIZABLE NAME

Strategy + Creative: follows strategy – email, banner, text, and animated ads:

Strategy + Creative: follows strategy – email, banner, text, and animated ads 19

Strategy + Creative: Sample direct mail:

Strategy + Creative: Sample direct mail 20

Case study: New value proposition and sales manual for global firm:

Case study: New value proposition and sales manual for global firm

Bending Brook Services: Marketing Strategy to Creative Execution:

Bending Brook Services: Marketing Strategy to Creative Execution Brand strategy services Brand identity Value proposition Brand architecture Pricing Visual identity Naming – company, business unit, product, service Communications implementation Website design & implementation Search Engine Optimization Search Engine Marketing Brochures Service alignment Sales manuals Customer acquisition Viral marketing Pay-per-click & banner advertising Advertising Social media for awareness & activation Customer loyalty Cross sell strategy Email campaigns Loyalty program development –rewards based, behavioral focused 22

Thank You. Call us to explore your opportunities for growth. :

Thank You. Call us to explore your opportunities for growth. John Bachmann Partner Bending Brook LLC 917.921.8009 John.Bachmann@BendingBrook.com Growing businesses through customer engagement Business Strategy Customer Acquisition & Loyalty Product Development and Launch Communications & Website Implementation 23