AFR Realtor Webinar - May 2010

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Welcome to the AFR Realtor Webinar May 2010 “5 Biggest Complaints Realtors Have About Mortgage Originators And What We Did About Them” Robert Pieklo Vice President Residential Mortgage Division NMLS#2826 Licensing Available on AFRMortgage.com Narration by Jim Melchior

5 Biggest Complaints Realtors Have About Mortgage Originators : 

They don’t know the business Lack of communication Availability Over Promise Under Deliver Not a Good Business Partner 5 Biggest Complaints Realtors Have About Mortgage Originators

Don’t Know The Business! : 

Don’t Know The Business! Licensed and registered Loan Consultants NMLS National Safe Act 20 hour course must be taken National Test must be passed 75% or better required State Education must be met and applicable Test must be passed Ongoing internal training One of the country’s top FHA lenders Direct contact with Federal Housing Administration with ongoing changes Staff dedicated to program guideline and processing changes The mortgage business has changed dramatically over the past two years. Financing programs have changed, credit has tightened, and there are many new FHA guidelines that can restrict a borrowers ability to finance their new home. Realtors are frustrated with loan originators that are not on top of their new guidelines.

Lack of Communication : 

Lack of Communication Status Sweep Investment in technology specifically for realtors and business partners Provides Realtors access to the entire team Loan Officers, Processors, Management Tracking of key milestones and email notification Submission of file Request and delivery of key documentation Appraisal and Title status Schedule to close One of the biggest complaints is lack of communication with the realtor. The realtors livelihood depends on the financing of the home purchase and they want to be kept up to date throughout the process. They want to know that their client is pre-approved and is on track to close on time.

Availability : 

Availability Loan Officer’s Commitment Not everyone has what it takes to be a realtor referral based loan officer Each of our loan officers working with realtors makes a commitment to be available, when they need them, and how they need them American Financial Resources investment in technology Smart phones, Laptops, Web based origination and tracking systems Ready to help.. If you want our team to come in and educate your office… we will be there. Realtors work varied hours. With open houses, weekend showings, and late night appointments. Realtors want business partners to be available when they need them.

Deliver What You Promise : 

Deliver What You Promise Good Faith Estimate Internal Help Desk Federal Guidelines FHA PREMIER and Conventional Reduced Fees 15 Day Turn Time FHA Standard Standard Fees 20 day Turn Time FHA Portfolio 580 Fico and Manufactured Homes( 620) 30 day Turn Time Realtors have seen it all. Closing documents that were different than the GFE, financing terms that are not what was promised, and service levels drastically different than advertised.

Be A Business Partner : 

Be A Business Partner Pre-Qualifications- FAST and REAL!!! Many Realtors make the mistake and devalue their time… Get a REAL Pre-Qual from AFR before you get in the car! Marketing Material Ready in an hour. Need some flyers (1500 options available) or financing options for your open house. We can provide them….FAST Customized Video Listing  http://www.youtube.com/afrrealtornetwork Stay updated through social media (Facebook, Linkedin, Youtube) Need something Different… Look at what we can deliver…..

Presented ByAmerican Financial Resources, Inc. : 

Presented ByAmerican Financial Resources, Inc. 1.4 billion funded in 09’ We’ve been lending for 12 years Retail and Wholesale One of the top FHA lenders in the country Smart lending practices have allowed us to expand during industry contraction Knowledgeable Licensed Loan Consultants are here every step of the way Big enough to get your clients the best rates yet small enough to provide the ultimate customer service.

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QUESTIONS? Shy? Email your questions to robert@afrmortgage.com Or call 800 596 3155 Or chat live at www.afrmortgage.com Thank you for attending