importance of advertisement for jewelry

Importance of advertisement in jewelry :

Importance of advertisement in jewelry Johanne Fortunato ISM 3004, 2011

What does management focus on?:

What does management focus on? Always giving the best customer service Keeping a close eye on quality control Making sure you have competitive prices Having great advertisement Watch the next video….

What do you look for in ads??:

What do you look for in ads?? I asked 25 customers what they looked for in advertisement. All of the customers agreed that sales and discounts are the most important factors in a jewelry store commercial.

What product should we advertise?:

What product should we advertise? As the manager of a top nationwide jewelry store I can for sure say that engagement rings are the most popular item to sell all year long. Exception to the rule: CHRIS TMAS

Christmas Advertisement:

Christmas Advertisement Click on the following video…. Sales during the holidays are busy and definitely challenging. We sell a little bit of everything starting with diamond necklaces, earrings, bracelets, birthstones and gold pieces.

A new form of advertisement: WEBSITES….:

A new form of advertisement: WEBSITES…. Benefits of having a website Famous jewelry store websites You can display more product Customers can find the merchandise they like and look at it over and over again. You can apply for instant credit. You can create a wish list Your purchase can be shipped to your house. Check them out www.kay.com www.jared.com www.tiffany.com www.helzberg.com www.zales.com

Where are the dollars being spent?:

Where are the dollars being spent?

Why Advertise?:

Why Advertise? There is a correlation between Marketing dollars and Sales revenues.

Summarizing…:

Summarizing… ADVERTISING: a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services.

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