John Mancini AIIM 2010 Keynote

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Rebroadcast of John Mancini's April 20 keynote -- 8 Disruptive Forces That Will Transform The Content Management Industry

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Revolution:

Revolution 8 Disruptive Forces That Will Transform The Content Management Industry

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Seth Godin: “When the platform changes, the leaders change.”

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1964 Age 46 1984 Age 26 1948 Age 62 These guys are retiring These are the new workers These are making the purchasing decisions Email Generation Facebook Generation Source: John Newton, Alfresco #1 – Demographics is destiny.

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#2 – Drowning in a sea of information.

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60% of new ECM users cite “content chaos” as the main reason for adopting ECM. Source = AIIM 2010 State of Industry Survey

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Wal-Mart handles 1M customer transactions every hour. It has 2.5 petabytes of archive data. … 167 times the number of books in the Library of Congress.

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“In the future it is more likely that companies will be required to retain all digital files, and insure their accuracy, than to delete them.” …And we thought everyone understood records management…

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#3 – The social tsunami.

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Cluetrain Manifesto 1999: Markets are conversations.

Proportion of Fortune Global 100 companies with…:

Proportion of Fortune Global 100 companies with… BLOG SOURCE = Burson Marsteller survey, The Global Social Media Checkup

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Social media # of followers or members 3,756 followers; 1,978 tweets 550 fans; restructuring 9,714 members 4,850 members DIGITAL LANDFILL Last 30 days – 80,177 URL page views 29,167 RSS reader views 8 Things e-books 4 e-books, 27,418 page views

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Yeah, but…

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Between 40-50% of organizations bar employee access to some or all of the following… Source = AIIM 2010 State of Industry Survey

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Cluetrain Manifesto -- updated Markets [ and organizations ] are conversations.

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17,000 internal blogs 100,000 employees using internal blogs 53,000 members on SocialBlue A few thousand IBMers on Twitter Almost 200,000 on LinkedIn 50,000 in alum networks on Facebook and LinkedIn Source = http://www.socialmediaexaminer.com/how-ibm-uses-social-media-to-spur-employee-innovation/

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#4 – The 2 nd (and 3 rd and 4 th !) mobile revolution.

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4.6 billion mobile phone subscriptions Each phone = 100 million phones Source: The Economist. Data, Data Everywhere. 27 February 2010

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Microsoft's SharePoint plays a key role in Windows Phone 7 Series' Office Hub, the center of business activities in the new smartphone operating system. Source = http://www.pcworld.com/businesscenter/article/189540/Windows_Phone_7_Spotlights_SharePoint_Collaboration_Features.html

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“App Store for the Enterprise is just around the corner.” Sean Nathaniel Marex/FileBound

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#5 – Clash of the Titans.

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Source = http://www.osnews.com/story/22871/Where_Microsoft_s_Profits_Come_From

Google Revenues from Advertising:

Google Revenues from Advertising SOURCE = http://investor.google.com/financial/tables.html

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#6 -- The Shutterfly effect.

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“It is easier to locate ‘knowledge’ on the Web than it is to find it on our internal systems ” 80% 73% 64% 18-30 31-45 >45 Source = AIIM Industry Watch

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#7 – The Consumerization of ECM.

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Three things are key to SharePoint’s overtaking of ECM. They solved the most pervasive problem first – not the hardest. They created promoters by letting users believe they control their own data. They marketed and promoted the product through IT operations channels. Source = http://bigmenoncontent.com/2010/03/02/the-problem-with-e-in-ecm-part-ii-how-sharepoint-is-capturing-ecm/

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Awareness of content and document management solutions will increase.

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The pool of solution providers building document applications will expand dramatically.

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The other ECM platform vendors will both resist and support the SharePoint onslaught.

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SharePoint "reactions” will intensify as awareness of its complexity grows and as business owners realize that it is a platform upon with applications must be built rather than an out of the box application.

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There will be a renaissance of process-specific ready to roll ECM solutions.

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Per Gartner… Value of Cloud computing services 2008 : $46.4 billion 2009 : $56.3 billion 2013 : $150.1 billion (projected) SaaS revenues 2008: $6.4 billion 2009: $7.5 billion 2013: $14 billion (projected) http://www.processor.com/editorial/article.asp?article=articles/P3201/23p01/23p01.asp&guid=

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#8 – The users are restless.

A “very significant” or “significant” business problem :

A “very significant” or “significant” business problem Enterprise Software Concerns… High cost of ownership = 91% Difficult upgrades = 87% Poor cross-functional processes = 86% Apps don’t match business requirements = 80% Inflexibility limits process change = 75% Forrester, Enterprise Apps Customers Have Issues , 111 enterprise process or application execs

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"In the context of corporate IT the term enterprise at some point stopped representing business and simply came to represent bigness." Source = http://bigmenoncontent.com/2010/02/10/the-problem-with-e-in-ecm-part-i/

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A Real Set of Requirements… leverage consumer applications proven to augment existing work processes specifically targeted to business requirements and opportunities access with only a browser and an internet connection no reliance on proprietary systems or technology development based on open industry standards built upon a semantic web framework embraces and enables BYOC model no operating system dependency provides web service capabilities tuned options for mobile devices no browser dependency no net cost increase no desktop footprint 100% cloud ready http://wordofpie.com/2010/03/04/some-outright-cool-stuff/

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The Business IT Manifesto: No more investments in legacy systems that do not support the future business.

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The Business IT Manifesto: No more paying for upgrades just to fix problems with existing versions.

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The Business IT Manifesto: No more long implementation cycles.

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The Business IT Manifesto: No more browser incompatibility.

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The Business IT Manifesto: No more custom work to automate standard business processes.

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The Business IT Manifesto: No more paying for costly customizations that hold you hostage.

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The Business IT Manifesto: No more assumption that the user will assume all the implementation risk.

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The Business IT Manifesto: No more solutions that are difficult to use and difficult to integrate.

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The Business IT Manifesto: More standards. More openness. More flexibility. More cloud-based. …and cheaper.

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ERMcommunity.com E20community.com Booth 1841

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