Presentation Transcript
Menu Engineering :Menu Engineering
Menu Engineering :Menu Engineering Process designed to measure the effectiveness of your menu items
Uses two main criteria:
Popularity
Profitability
Categorizes menu items
Star
Dog
Plowhorse
Puzzle
Profitability :Profitability Measured through the menu item’s contribution margin
Contribution margin =
selling price – food cost
Total Contribution Margin =
item contribution margin x total items sold
Popularity :Popularity Measured through the menu item’s sales mix percent
Sales mix percent =
number of item sold ? total items sold
What Next? :What Next? Every menu item is compared
To all in that section or to all total
Labeled “high” or “low” profitability
Labeled “high” or “low” popularity
Items placed in performance classifications
Menu Categories :Menu Categories Star
High profitability
High popularity
Dog
Low profitability
Low popularity Plowhorse
Low profitability
High popularity
Puzzle
High profitability
Low popularity
How it works :How it works Use these menu categories to strategically design your menu in order to:
Maximize sales of highly profitable menu items
Minimize sales of unprofitable menu items
Use strategies to improve poor menu items