Two Steps :
Two Steps What type of restaurant am I?
Style
Cuisine
Prices
Do I fit in this community
Filling in the gaps
Doing it better
Demographics :
Demographics Set of measurable/quantifiable facts
Age
Gender
Race
Ethnicity
Family size
Average income
Disposable income
Psychographics :
Psychographics beliefs, opinions, ideas
Religion
Hobbies
Politics
Food preferences
Social habits
Arrival patterns
Preferred days for dining out
Who is your Guest? :
Who is your Guest? Determining your market
Not too big
Not too small
US Census Bureau (www.census.gov)