Trends :
Trends Local foods/farmers
Organic
Vegetarian/Vegan
Quality ingredients
Healthy food
Menu Categories :
Menu Categories Appetizers
Soups
Salads
Sandwiches
Accompaniments
Vegetable
Starch
Specialty Entrees
Meat
Pork
Poultry
Fish/seafood
Pasta/pizza
Desserts
Beverages
Variety :
Variety Offer customers a variety
Ingredient
Flavor profile
Cooking method
Temperature
Texture
Sources :
Sources Cookbooks
Past menus
Competitor’s menus
Recipe development
Internet
Other things to consider :
Other things to consider Target market
Geographic food preferences
Ingredient availability
Ingredient quality
Cross-utilization