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Retain-IT Dynamic lead generation for Finance & OEM’s:

30/09/2014 Retain-IT Dynamic l ead g eneration for Finance & OEM’s

Managing the customer relationship requires a coordinated approach between different players:

Managing the customer relationship requires a coordinated approach between different players OEMs Finance company Dealership C ustomer Campaigns Leads: Contracts due in < 6 months New car Old car New contract New sale

2/3 of your customers will change their cars before they enter last 1/3 of their contract:

2 / 3 of your customers will change their cars before they enter last 1 / 3 of their contract Customer loyalty & satisfaction Renewal rates Customer retention rates Profitability Market Place Competitiveness Sales Performance Efficiency Voluntary termination rates Brand perception Proactively targeted by competitor Actively seek new deal with new supplier Voluntarily terminate contract or walk away & seek new deal These Different customer routes can impact… Trade up / down with existing supplier

How would your business benefit from using a solution that…?:

How would your business benefit from using a solution that … ? i dentifies the earliest possible renewal point in a customer contract d rives customer renewal rates drives customer retention rates improves customer and brand loyalty improves profitability & marketplace effectiveness saves time and maximizes resources identifies existing customers who have the ability to renew now g enerates monthly hot sales leads to sell more cars

Retain-IT – solution that works with your CRM systems to produce “Monthly Hot leads” :

Retain-IT Identifies customers who have reached the point where the value of their vehicle places them in equity or equity parity w hen the current vehicle value gives enough deposit to transfer into a new vehicle with no increase to monthly payments t he earliest point the customer can renew - thus limiting competitor opportunities & maximising retention Retain-IT – solution that works with your CRM systems to produce “Monthly Hot leads” OB: Outstanding Balance Positive equity RV : current Market Value Outstanding Balance € 0 Contract Term Years/months Negative equity Equity Parity : OB = RV Retain -IT has unique functionality that identifies the replacement vehicle matching customers requirements

Retain-IT drives benefits across the value chain:

Retain-IT drives benefits across the value chain OEMs Finance company Dealership C ustomer Contract information Monthly snapshot New & quicker sales including possible upgrades Profitability Increased customer loyalty Sales effectiveness Target right customer; right time Improve brand loyalty Improved dealer relationships New car at no extra monthly charge Renewal ahead of expiry date Possibly Upgrade Decision making made easier Feel valued Improve customer satisfaction & brand loyalty Increased sales volume and target achievement Renew at earliest opportunity Increased sales Avoid loss to competitors Improved customer loyalty Sales effectiveness Target right customer; right time Align with targeted campaigns Improve relationships with OEM; Dealers and customers Retain-IT can improve lead conversion rate to 50%

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