Category: Education

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mahindra & mahindra group company and its history, development, current growth, sectors, awards, etc.


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CONTENTS Introduction to Mahindra Group. Products of Mahindra&Mahindra Automotives Marketing Strategies of Mahindra&Mahindra Competitors of Mahindra Automotives Board Of Directors of Mahindra Group. Award, milestones of Mahindra Group. Financial Status of Mahindra Group. Brief background of the companies owner. Number of branches and location 3/4/2010


MAHINDRA & MAHINDRA PROFILE Mahindra & Mahindra (M&M) was established in 1945 as Mahindra & Mohammed. Later on, after the partition of India, one of the partners - Ghulam Mohammad - returned to Pakistan, where he became Finance Minister. As a result, the company was renamed to Mahindra & Mahindra in 1948. M&M started its operation as a manufacturer of general-purpose utility vehicles. It assembled CKD jeeps in 1949. Apart from agricultural tractors and LCVs, Mahindra & Mahindra also showed its dexterity in manufacturing army vehicles. M&M started its operation as a manufacturer of general-purpose utility vehicles. It assembled CKD jeeps in 1949. Over the passing years, the company expanded its business and started manufacturing light commercial vehicles (LCVs) and agricultural tractors. 3/4/2010

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Mahindra & Mahindra has diversified their business in many different industry. CONTD…… Tech Mahindra Mahindra Finance Club Mahindra Mahindra Automotives Mahindra Stayam Mahindra Farms Equipments Mahindra Defends Kotak Mahindra 3/4/2010


PRODUCTS OF MAHINDRA AUTOMOTIVES Mahindra “SCORPIO” Mahindra “BOLERO” Mahindra “XYLO” Mahindra “MAXX” Mahindra “MAXI MAXX” Mahindra “PICKUP” Mahindra “MAXITRUCK” Mahindra “FlYTE” (Two wheeler segment) 3/4/2010

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MARKETING STRATEGIES OF MAHINDRA Now a days M&M is making aggressive marketing strategies. Its some strategies are.. M&M is now focusing on Brand awareness. M&M is diversifying their business in Different sector. M&M has acquired Kinetic motors.( two wheeler) M&M have bought Stayam and now it is become Mahindra Satyam. M&M giving offer to different dealers and focusing on push strategies . 3/4/2010

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COMPETITORS OF MAHINDRA AUTOMOTIVE Major Competitors … TATA MOTORS ( 34%) TOYOTA KIRLOSKER INDIA PVT LTD (9%) MISTUBISHI MOTORS ( NA) CHERVOLET INDIA MOTORS (4%) M&M has become a market leader in MPV Segment with having 46.73% of market share. 3/4/2010


BOARD OF DIRECTORS OF MAHINDRA GROUP NAME Mr. Keshub Mahindra Mr. Anand G. Mahindra Mr. Deepak Shantilal Parekh Mr. Nadir B. Godrej Mr. M.M Murugappan Mr. Bharat Narotam Jhoshi Mr. Arun Kumar Nanda Mr. Narayan Vaghul Mr. R.K. Kulkarni Dr. Ashok Shekher Ganguly Mr. Anupam Pradeep Puri Mr. Thomas Mathew T DESIGNATION Chairman Vice chairman & MD Director Director Director Executive Director & Group CFO Executive Director & Secretary Director Director Director Director Nominee Of LIC 3/4/2010

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AWARD RECEIVED BY THE COMPANY Bombay chamber good corporate citizen award for 2006-07 business world FICCI-SEDF corporate social responsibility award for 2007 Japan quality medal in 2007 AS Nashik won the 2nd prize in State level Award For Excellence in Energy Management on July 4, 2009. Mahindra received five corporate collateral awards from the prestigious Public relations Council of India on April 4, 2009. Mahindra Renault received the Integrated Marketing Campaign of the Year award for its advertisement campaign. 3/4/2010

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FINANCIAL STATUS OF MAHINDRA M&M’s net profit in Third- quarter in FY 2008-09 by over 99%, to Rs. 11.96 million, from Rs. 4.05 billion in Q3, FY 2007-08. M&M’s total income for Q3 decreased to Rs. 25.62 billion, from Rs. 29.8 billion in the year ago period. 31 st December 2008, M&M’s net profit touched Rs. 5.8 Billion as against Rs. 6.52 billion in the year ago period. The sales of mechanized utility vehicles (MUVs) for the quarter stood at 39,919 units ( 2007) against 31,171 units (2006) of the same period last year, an increase of over 21.6 percent. The export of vehicles increased by 31 percent to 3,187 units during the April-June quarter.(2009) 3/4/2010


ABOUT THE OWNER Mr. Anand G. Mahindra, Vice Chairman and Managing Director of Mahindra & Mahindra Ltd. He is one of India’s largest and most respected business person graduated from Harvard College, Cambridge. In 1981 he secured an MBA degree from the Harvard Business School, Boston. He returned to India that year and joined Mahindra Steel Company Ltd and in 1989 he was appointed President and Deputy Managing Director of the company. The awards received by Mr. Mahindra are : Knight of the Order of Merit, Rajiv Gandhi Award 2004 for outstanding contribution in the business field, Person of the Year 2005 from Auto Monitor, Business Man of the Year 2007 from Business India, Harvard Business School Alumni Achievement Award 2008 3/4/2010


BRANCHES AND LOCATIONS Tech Mahindra's global footprint spans 24 locations in 14 countries including 11 state-of-the-art development centers and 13 sales offices in Americas, Europe, Middle-east, Africa and Asia-Pacific. Asia Pacific: Pune, Mumbai, Bangalore, Noida, Kolkata, Chandigarh, Chennai, Hyderabad, Singapore, Sydney, Auckland, Bangkok, Taipei, Jakarta, Malaysia Europe: Milton Keynes, Belfast, Munich, Rome, Brussels Americas: New Jersey, Georgia, Toronto, Texas, California Middle East & Africa: Dubai, Cairo,Tel Aviv, Kuwait 3/4/2010

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