Chapter 2 : Chapter 2 Visual Communication Slide 2: What are the technical properties used
to create art? The media, tools and equipment used to
make the work of art. For example:
ceramics, oil paint, bronze, charcoal,
tempera paint, wood, marble, plaster,
gold and acrylic. Slide 3: Pencil Saint Paul Rending His Garments
by Raphael Slide 4: Fresco The Creation of Adam by Michelangelo Slide 5: Oil on Canvas Still Life with Lobster by Jan de Heem Slide 6: Watercolor A Wall, Nassau by Homer Winslow Slide 7: What are the sensory elements of art? Line
Space & Form Slide 8: Elements of Art
1. Line Thick or thin
Short or long
Straight or curved
Implies direction & movement Slide 9: Classical Line Death of Socrates by Jacques Louis David Slide 10: Expressive Line Starry Night by Vincent Van Gogh Slide 11: 2. Color Slide 12: 3. Value
refers to the light
or dark quality
of a color. Slide 13: 4. Shape Shape is an area that is contained within an implied line, or is seen and identified because of color or value changes.
Shapes have two dimensions, length and width, and can be geometric or free-form (organic). Slide 14: Pablo Picasso Slide 15: 5. Texture
refers to the surface quality, both simulated and actual, of artwork. Slide 16: 6. Space is a three-dimensional volume that can be empty or filled with objects. It has height, width, & depth.
Space that appears
a painting is an illusion
that creates a feeling
of actual depth. Slide 17: Form describes volume and mass, or the three-
dimensional aspects of objects that take up space. Space can be felt in de Zurbaran's painting because of the overlapping of forms (two of the vessels and the saucers they sit on, and the table under all of them.)
Shading creates three-dimensional forms out of shapes. Slide 18: What are the principles of art? Unity
Movement Slide 19: Unity
Relates to the sense of
oneness or wholeness
in a work of art. Slide 21: 2. Balance refers to the concept of how an artist creates interest through the arrangement of objects or elements in a composition. He can manipulate the placement of elements in a particular way or use color, texture, or weight to create either a
sense of symmetry and equilibrium or disequilibrium.
The artist can divide a composition in half with a vertical axis or a horizontal axis and place objects
of equal weight or interest on both sides of the axis.
The artist can create interest in a composition depending on how they choose to use balance. Slide 22: Symmetrical Balance The Last Supper by Leonardo da Vinci Slide 23: Asymmetrical Balance Boston Common at Twilight by Childe Hassam Slide 24: Radial Balance Rose Window National Cathedral, Washington DC Slide 25: 3. Contrast Contrast refers to differences in values, colors, textures, shapes,
and other elements.
Contrasts create visual excitement, and add interest to the work. Slide 26: 4. Rhythm represents the easy movement
of the viewer's eyes following a regular arrangement or reproduction of elements in the art work. Slide 27: 5. Pattern Pattern uses the art elements
in planned or random repetitions
to enhance surfaces of
paintings or sculptures.
Pattern increases visual
excitement by enriching
surface interest. Slide 28: 6. Emphasis is used to draw the viewer’s attention to one area of the work.
Common ways to do this are to use light and color. Slide 29: 7. Movement Visual movement is used by
artists to direct viewers through
their work, often to a focal area.
Such movements can be directed
along lines, edges, shapes, and
colors within the works, but
moves the eye most easily on
paths of equal value. Slide 30: Diego Rivera - Liberation of the Peon Slide 31: Ways to Create Depth Overlap objects to show that one object is in front of the other.
Use aerial / atmospheric perspective – darker, brighter colors and sharper details are in the foreground while lighter, less intense colors and less distinct details are in the distance.
Linear perspective – parallel lines run toward invisible vanishing points resulting in the appearance of smaller spaces and objects in the distance. Slide 32: More about Color Hue – the name of the color
Value – the dark or light quality of a color
Intensity – the brightness or saturation of a color
------------------------------------------------------------------- Primary colors - RED YELLOW BLUE
Secondary colors - GREEN VIOLET ORANGE Slide 33: Sculpture Additive – Parts are put together, as in welding steel, or gluing wood.
Clay is molded, bronze and plaster are cast. Subtractive – Material is cut away as in carving wood or marble. Slide 34: Washington Crosses the Delaware – Emanuel Leutze, 1851 Slide 35: Saint Martin and the Beggar
Oil on canvas