Building Community - Online or Otherwise

Bright ideas Explained : 

1 Bright ideas Explained James Heckman President Little Wolf Building community

Building Community : 

Building Community What is a community? How do you build one? The legal stuff Defining your role 2

What is a Community? : 

What is a Community? 3

How do you build one? : 

How do you build one? Mission - Catalyzing Collaboration (www.catalyzing.net) The Life Sciences community in the Midwest is rich in both depth and breadth of talent, organizations and innovation.  The purpose of the Life Sciences Initiative is to create an ongoing interactive forum when: researchers are brought together to form collaborative communities; established industry organizations have an opportunity to see new technologies that are being developed in the laboratories of researchers from local and regional universities and early stage companies; there is an environment that fosters potential partnerships, both strategic and financial in nature. The Life Sciences Initiative includes formal topic-specific research programs as well as the establishment of social and personal fellowships and mentorships. 4

The legal stuff : 

The legal stuff “The current laws and regulations that govern advertising and promotional practices in the life sciences industry did not anticipate social media.” Minnie Valena Baylor-Henry, Director, Life Sciences Regulatory Consulting, Deloitte & Touche LLP 5

Defining your role : 

Defining your role 6 The Tools: Twitter Facebook LinkedIn Ning Podcast Video Website Blog PR Newsletter Email Speaking Engagements Networking Events Award Programs Written articles The Persona: You Personality Talents Network Personal Professional Corporate Time

Defining your role : 

Defining your role 7 Go Science!

Defining your role : 

Defining your role Introducing: Jack and Diane 8

Defining your role : 

Defining your role 9 Jack Responsible for technology transfer at a major university Uses LinkedIn, but not much else Needs to connect with new people, opportunities and ideas

Defining your role : 

Defining your role 10 Jack Connect via LinkedIn with his personal/charitable network Read and share newsletters or other content from the group

Defining your role : 

Defining your role Diane Responsible for marketing communications at a medical device manufacturer Uses LinkedIn and Facebook and Twitter, personal and business Writes well, enjoys public speaking Needs a stronger professional network 11

Defining your role : 

Defining your role Diane Create an ongoing video series of short interviews with local life sciences executives Very time consuming … but First name basis with execs at top life sciences companies in Chicago Establishes herself as a recognized name and leader in the field Developed new skills with video filming, editing and distribution 12

Thank you! : 

Thank you! James HeckmanPresidentLittle Wolf630-281-4095jheckman@littlewolfonline.com Please Connect: Twitter – http://www.twitter.com/jheckman LinkedIn - http://www.linkedin.com/in/jamesheckman 13