PowerPoint Presentation: American Marketing Association Connecting · Informing · Advancing since 1937
Video for Lead-in and Landing Pages: James Heckman - AMA Account Executive Dan Stevens - President, WorkerBee.tv Previous Webinars The Growth of Video-based Content Marketing http://goo.gl/kMhcf Content-based Lead Generation http://goo.gl/vWUYE Taking the First Steps into Video Marketing http://goo.gl/CZ78U Effective Online Video Distribution for Lead Generation http://goo.gl/Osn6w 2 Video for Lead-in and Landing Pages
Video for Lead-in and Landing Pages: Prospects vs. Leads Video in Lead Generation Lead-in and Entry Points Video on the Landing Page Get started! 3 Video for Lead-in and Landing Pages
Prospects vs. Leads: 4 Prospects vs. Leads Leads – those near a purchase decision Defined, understood needs Selecting a vendor for a scoped out project Prospects or Suspects – need nurturing Poorly understood or undefined needs No sense of project scope Lack of management buy-in
Video in Lead-in Generation: 5 Video in Lead-in Generation “Lead Generation" is an exchange Education in exchange for contact information
Lead-in and Entry Points: 6 Lead-in and Entry Points Click to download a white paper campaign
Video on the Landing Page: 7 Video on the Landing Page Optimize the contact form landing page
PowerPoint Presentation: Video is complex and expensive to do alone AMA TV is Simple, Affordable & Effective Video filming & production Authentic, co-branded models Targeted reach Conversion Extended reach to your website, social media and outbound marketing Expert advice and support James Heckman AMA Account Executive 630-281-4095 jheckman@ama.org 8 Summary