Effective Online Video Distribution for Marketing and Lead Generation

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Presentation Description

Part of an ongoing series from the American Marketing Association. This presentation focuses on creating an effective distribution strategy for online video.

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American Marketing Association Connecting · Informing · Advancing since 1937

Effective Distribution of Online Video:

James Heckman - AMA Account Executive Dan Stevens - President, WorkerBee.tv Previous Webinars The Growth of Video-based Content Marketing http://goo.gl/kMhcf Content-based Lead Generation http://goo.gl/vWUYE Taking the First Steps into Video Marketing http://goo.gl/CZ78U 2 Effective Distribution of Online Video

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Define the Goals Select the Outlet Type Leverage Paid, Earned & Owned Outlets Think Long Term and Re-Use Content Get started! 3 Effective Distribution of Online Video

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Define the Goals 4 Define each video’s goal: From sales to thought leadership

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Select the Outlet Type Where can you communicate with this audience ? 5

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6 Paid, Earned & Owned – Paid Media

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7 Paid, Earned & Owned – Paid Media

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8 Paid, Earned & Owned – Earned Media

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9 Paid, Earned & Owned – Owned Media

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10 Think Long Term & Re-Use Content

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Video is complex and expensive to do alone AMA TV is Simple, Affordable & Effective Video filming & production Authentic, co-branded models Targeted reach Conversion Extended reach to your website, social media and outbound marketing Expert advice and support James Heckman AMA Account Executive 630-281-4095 jheckman@ama.org 11 Summary

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