Text-based Mobile Outreach - Southside Pregnancy Center

Southside Pregnancy Center :

Southside Pregnancy Center Offering Truth, Hope, Life & Jesus Christ for those experiencing crisis pregnancy

Intros:

Intros Kathy Bozyk Executive Director Southside Pregnancy Center James Heckman Project Consultant President, Little Wolf, Inc.

Reaching More…:

Reaching More… Text-Messaging Client Helpline

In the beginning…:

In the beginning… God gave us a vision

Everybody’s Doing It:

Everybody’s Doing It

So, then…:

So, then… Acquired a short code service Purchased a cell phone

Hit the Mark:

Hit the Mark We defined our “target audience”

Bus Ad:

Bus Ad

Bus Ad:

Bus Ad

Text Client:

Text Client “I was sitting on the bus, staring at the floor and wondering what am I going to do. When all of a sudden, I heard something inside me say , ‘Look up!’ and that’s when I saw your sign and texted.” Southside Texting Client

Pilot Results:

Pilot Results Statistics: Approximately 18 months 247 Individuals Initiated Contact via Text 33% Booked Appointments (81) 73% Kept the Appointment (59) 61% At-Risk Pregnancies (36)

Lives Impacted:

Lives Impacted 36 High-Risk Pregnancies: 8 Decisions pending 6 Women miscarried 2 Babies were aborted

Lives Impacted:

20 Babies Saved Lives Impacted

Live & Learn:

Live & Learn The Good News The Bad News

Disadvantages:

Disadvantages Here’s what we learned: Texting on a mobile phone has limitations… Some popular, low-cost mobile companies don’t support a short code, keyword system…

Advantages:

Advantages Increases Seen In: Text Responses Lives SAVED Ministry Opportunities Center Awareness College-aged clientele

Next Step:

Next Step Launch a Web-based Text Platform

Connected!:

Connected! OMG…I think I’m pregnant I’m glad you texted. We can help…

Building the tools:

Building the tools

The Web Platform:

The Web Platform

Test Group:

Test Group The Test

Meeting of the Minds:

Meeting of the Minds SHARE: Adequacy of Google Voice Client Interactions Volunteer Needs & Trainings Statistics SUGGEST: Best Practices Improvements Concerns I think we should… That Works! I suggest… It didn’t work. We need DO Let’s try . Do it

Beta Plan:

Beta Plan Google Account Set-up Best Practices Manual Technical Support Personal Coaching 500 Text Distribution Cards

Do’s and Don’ts:

Do’s and Don’ts Text Best A Best Practices Manual Setting Center Goals Text Etiquette Scripts Guidelines Choosing “Operators” Volunteer/Staff Training Legal Risks Scheduling Appointments “Fake” Clients Tracking Client Stats Inspiring Donor Support And MORE….

Get the word OUT:

Get the word OUT Presentations & Display Tables Churches Campus Events Community Fairs Your PC Events FREE Info Pregnancy Help

Text Data Collection:

Text Data Collection Begins: November 1, 2011 Ends: May 1, 2012

Finish Line:

Finish Line

We’ll Help You:

We’ll Help You

Apryl:

Apryl “My name is Apryl. I was sitting on the bus thinking to myself, ‘will I keep it or not’. Then, I saw Southside Pregnancy Center’s ad and texted them. When I arrived, I knew that God was there. The first time I saw my baby on the ultrasound screen, she was smiling at me. I had an epiphany…I should keep my baby. This place saved my life and also saved my baby’s life. This place should be here forever to help people that are in my situation make the right decisions. I love them so much and thank them for everything they gave me, especially hope for the future.”

Intros:

Intros James Heckman President, Little Wolf, Inc. jheckman@littlewolfonline.com Kathy Bozyk Executive Director kbozyk@southsidepregnancy.org

Slide 31:

Reach More… Teach More… & Save More Lives! Together let’s…