kurkure

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MANEGERIAL ECONOMICS PRESENTATION ON:

MANEGERIAL ECONOMICS PRESENTATION ON Tedha Hai Par Mera Hai...

-VARSHA BAMNE -KUNAL CHILAP -CHINMAYEE KELUSKAR -SHREYAN NORONHA -SAUD SAYED -ZEESHAN USMANI :

-VARSHA BAMNE -KUNAL CHILAP -CHINMAYEE KELUSKAR -SHREYAN NORONHA -SAUD SAYED -ZEESHAN USMANI Group member’s

Brand History:

Brand History Launched in 1999 , this perfect ' namkeen ' snack, fully developed in India, has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008], well-known actors in Indian Cinema.

Brand Advantage:

Brand Advantage - Cooked in RBO (Rice Bran Oil), Kurkure has 40% less Saturated Fat, Zero Trans Fats and No Added MSG. - All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and Rules that govern the manufacture, distribution and sale of Kurkure . - All ingredients are such that are used daily in all households today for preparation of various edible items.

Slide 5:

Flavors - Masala Munch (Original) -Green Chutney Rajasthani Style - Chilli Chatka - Tamatar Hyderabadi Style -Malabar Masala Style - Masala Twists(Solid Masti ) - Desi Beats -Naughty Tomatoes

PRODUCT & ITS TYPES:

PRODUCT & ITS TYPES

QUICK BRAND FACTS :

QUICK BRAND FACTS -Launched in India in 1999 - Kurkure Desi Beats; an exciting new range - Kurkure has 40% less Saturated Fat, Zero Trans Fats and no added MSG

Our competitors :

Our competitors

Taget odiance {% marcket acc.}:

Taget odiance {% marcket acc.} Children age between 2-15 {50 %} Youngsters age between16-45 {35%} All old persons {15%}

Price distribution per pack:

Price distribution per pack particular Rs. Raw material 1.7 Factory o/h 1 Office o/h 0.2 Traveling & distribution 0.4 company profit 1.2 Shop keeper profit 0.5 total 5

Nutritional inforation:

Nutritional inforation contain <per serve {13}g Per 100g in energy 73 561 G protein 0.8 6.4 G Carbohydrates 7.0 53.6 G Sugars 0.4 2.9 G Fat 4.6 35.7 G Saturated fat 1.2 9.5 G Mufa 2.1 16.1 G Pufa 1.3 10.0 G Trans fat 0 0 G cholesterol o o G

Financial distribution {approx} per month by per firm :

Financial distribution {approx} per month by per firm -Company invested Rs.70,00,00,000 -On advertisement Rs.50,00,000 -Get total revenue Rs. 88,00,00,000 -Total profit Rs.17,50,00,000

Plans for increasing demand in market….:

Plans for increasing demand in market…. Kurkure khawo world cup jawo … Now 20 % extra now enjoy with your family Family pack only Rs.20 Kurkure education scholar ship{ feture plan}

Marketing strategy…:

Marketing strategy…

Thank you…:

Thank you…