EQ 4

Updating Situational Analysis : 

© South-Western Educational Publishing Updating Situational Analysis Updating versus starting from scratch Updating is more effective and less timely Effectiveness depends on updating Informal reviews- not structured Formal reviews-structured quarterly or annually

Setting your Business Objectives : 

© South-Western Educational Publishing Setting your Business Objectives To be successful in business there are certain goals to be reached These goals are your objectives Goals are based on the info you discovered in your SWOT analysis

Guidelines for Setting Objectives : 

© South-Western Educational Publishing Guidelines for Setting Objectives Measurement criteria The objective must specify a value that can be measured Increase sales 10% Measurement methods Specify a method of measuring the result Sales of individual products Time period Specify the time period to accomplish it successfully Increase sales 10% by April