Why I like Google Adwords than Facebook Ads

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11 Reasons Why I like Google Adwords than Facebook Ads. Very informative and interesting information covered. You should check it out! Blog Link: http://www.seo-service-provider.org/blog/facebook/why-i-like-google-adwords-than-facebook-ads/

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Presentation Transcript

Slide 1:

Why I Like Google Adwords Than Facebook Ads www.seo-service-provider.org

The Cons of Facebook Ads:

The Cons of Facebook Ads Now, I am going to tell you 11 Reasons Why I like Google Adwords than Facebook Ads

Slide 3:

You can’t get accurate lead information from  Facebook ads manager. But in Google A dwords , all information will be accurate if you have placed “ Google Conversion Code ” accurately in your “ Thank You “, “ Registration Complete ” or “ Success ” page Why I Like Google Adwords than Facebook Ads #Reason 1

Slide 4:

In Facebook, you can get  Conversion/Lead/Purchase  information by using “ custom conversions ” only. Unfortunately, that’s also not accurate as if you visit your “ Thank You ” page manually, it will count that as a conversion . In Adwords , a conversion will only happen when someone clicks on your ad(s) and performs a certain action on your web page like fill up a form, subscription, or registration. Why I Like Google Adwords than Facebook Ads #Reason 2

Slide 5:

You can only see last 14 days data in  Facebook’s custom conversions  panel. But In Google Adwords, you can see all time data ! Why I Like Google Adwords than Facebook Ads #Reason 3

Slide 6:

From   Facebook’s custom conversion panel , you can’t pick up a custom date range. But in Google Adwords, you can select custom date range. Why I Like Google Adwords than Facebook Ads #Reason 4

Slide 7:

You can create only 20 custom conversions in Facebook. But in A dwords , there is no limit! Why I Like Google Adwords than Facebook Ads #Reason 5

Slide 8:

When you create a custom conversion in Facebook, you can’t delete it! You can edit it though! But in Google Adwords, you can delete and of course edit a conversion code. Why I Like Google Adwords than Facebook Ads #Reason 6

Slide 9:

You can’t export custom conversions data in Facebook as there is no export option! But i n Google Adwords, you can export anything you want! You can export campaigns, ad groups, ad copies, keywords and many reports. Why I Like Google Adwords than Facebook Ads #Reason 7

Slide 10:

In Facebook, you can not get phone tracking or call tracking data! But in Google Adwords, you can get all phone call conversion data! Why I Like Google Adwords than Facebook Ads #Reason 8

Slide 11:

Facebook provides a single pixel id (also known as default id) for each Facebook account user. So you have to use same Pixel code in all your websites! Unless you are using custom conversions, it will be very hard for you to track conversions from these websites in Facebook Ads Manager . Why I Like Google Adwords than Facebook Ads #Reason 9

Slide 12:

Annoying/misleading notification in Facebook ads manager. Check the following image. Why I Like Google Adwords than Facebook Ads #Reason 10 These notifications will not go away unless you remove/close them from the Facebook ads manager!

Slide 13:

Sometimes Facebook sends unknown error message and there is nothing that we can do. See the picture below. This message was generated from Facebook ( March 15th, 2016) Why I Like Google Adwords than Facebook Ads #Reason 11

Slide 14:

In my opinion, there is huge potentiality in Facebook ads but they need to improve the platform first. Right now, only few advanced users like us can get benefit from Facebook Pixel or Custom Pixel Conversion Code . But they should think about general audience too! Bottom Line

Slide 15:

To see more articles and tutorials on SEO, SMM, SMO and WordPress Please Visit www.seo-service-provider.org/blog Thank You

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