HRLT University-College Recruiting Strategy July 31 2012

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University/College Recruiting Strategy :

University/College Recruiting Strategy HRLT Meeting July 31 st , 2012

Overview :

Overview Objective Winter 2012/2013 Strategy (Action Plan) Recruiting Calendar

Objectives :

Objectives Build strong relationships with schools that have the highest potential for impact to our recruiting strategy Provide visibility of our organization to schools with lesser impact Targeted recruiting strategies for 1 st and 2 nd year students to build early interest in our organization Build and maintain recruiting programs with specialty schools Calendar that outlines our approach and action plan Partner with each division to support their specific needs Continue to leverage Peak Pursuits as a tool to attract early talent Identify metrics to capture the success of the recruiting strategy

Objectives :

Objectives Build strong relationships with schools that have the highest potential for impact to our recruiting strategy Provide visibility of our organization to schools with lesser impact Targeted recruiting strategies for 1 st and 2 nd year students to build early interest in our organization Build and maintain recruiting programs with specialty schools Calendar that outlines our approach and action plan Partner with each division to support their specific needs Continue to leverage Peak Pursuits as a tool to attract early talent Identify metrics to capture the success of the recruiting strategy

Recruiting Partners :

Recruiting Partners Relationship Type Number of Schools Colorado 13 California 17 Tactical Partners 16 Hospitality 63 Tourism and Recreation 12 MAP 7 Culinary 42 Ski and Ride Clubs 18 Spanish/Portuguese Majors 28 Total 216 Schools

Best Practices :

Best Practices University, College and Trade Population Clearly Defined Purpose Strong Social Media Presence Opportunity for Personal Development Dedicated College Recruiting Website Process for identifying and hiring talent Specific Communication Plan References: Feedback from recruiting partners Hobson's, Recruiting Specialists, 2011 UWRF, Research Study, 2010 CBS News, Report, 2011 Noel-Levitz, Study, 2010

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Clearly Defined Purpose Opportunity for Personal Development Social Media Dedicated College Recruiting Website Communication Plan Process for Identifying and Hiring Talent Internal Stakeholders External Stakeholders Peak Pursuits Individual Development Plans AfterCollege.com CareerAthletes.com Facebook Twitter Link to our University/College recruiting page ay jobs.vailresorts.com School Postings Mass Emails Leverage PP participants Measurements

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Clearly Defined Purpose Internal Stakeholders Educate them on the importance of identifying and hiring talent from University/College/Trade Partners Work with Hiring Managers in hard to fill areas to identify roles where students will be directed Create a position specific recruiting plan for these areas, while still directing people to apply at jobs.vailresorts.com Target marketing effort toward positions with later start dates to accommodate students who are either graduating in December or taking their Spring Semester off External Stakeholders Ensure that all marketing includes verbiage that reflects our culture, why they should work for VR and the value to the student

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Opportunity for Personal Development Peak Pursuits Purpose: Attracting and retaining talent are the primary goals for the Peak Pursuits Program. Project Plan Working with Kathy Stang from Learning Development to ensure that the needs of all lines are business are being met Worked with the individual resort L&D Managers to build the project plan around individual needs of their business Updates to the project plan are being shared every other week with the L&D Managers to be distributed to be reviewed and distributed to their HR Partners Highlights of Recent Activity Peak Pursuits will be offered at all 7 ski resorts for the 2012/2013 season Adding an additional networking component to the program, to increase knowledge of after season positions and increase interest in staying with the organization Agreed to decrease the time between the Live Sessions, in an effort to maintain interest and finish the program before Spring Break Have a created a tentative calendar for the Live Sessions and am working with L&D partners to confirm the dates Team has a stronger sense of accountability and ownership

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Opportunity for Personal Development Peak Pursuits Purpose: Attracting and retaining talent are the primary goals for the Peak Pursuits Program. Project Plan Kathy Stang and I are partnering on the implementation and execution of the program for 2012/2013 season Worked with the individual resort L&D Managers to build the project plan around individual needs of their business Updates to the project plan are being shared every other week with the L&D Managers to be distributed to be reviewed and distributed to their HR Partners Highlights of Recent Activity Peak Pursuits will be offered at all 7 ski resorts for the 2012/2013 season Adding an additional networking component to the program, to increase knowledge of after season positions and increase interest in staying with the organization Agreed to decrease the time between the Live Sessions, in an effort to maintain interest and finish the program before Spring Break Have a created a tentative calendar for the Live Sessions and am working with L&D partners to confirm the dates Team has a stronger sense of accountability and ownership

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Opportunity for Personal Development Individual Development Plans Encourage Hiring Managers to work with the University/College/Trade population who are interested in staying with the organization on plans that develop their skills To increase retention we need to engage the population to consider what their “next steps” are and provide them guidance in applying

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Social Media Strategy Aftercollege.com

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Social Media Strategy Aftercollege.com We had a strong response with these campaigns in the 2010 Winter Recruiting and 2011 GTLC and Winter Recruiting Efforts We will be purchasing a 5 email, 6-10 school campaign 3 will be used for Winter 2012/2013 Recruiting 2 will be used for Summer 2013 Recruiting

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Social Media Strategy CareerAtheletes.com

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Social Media Strategy CareerAtheletes.com

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Social Media Strategy CareerAtheletes.com

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Social Media Strategy Facebook All messaging will include a link to our Facebook page to increase the number of “Likes” Work with other Vail Resorts Facebook pages to increase our visibility

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Social Media Strategy Twitter Utilize technology to share positions through Twitter Increase visibility by sharing our Twitter handle Twitter feeds post to our Web Feed on our employment website SucessFactors has the ability to Tweet our positions automatically

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Dedicated College Recruiting Site http://jobs.vailresorts.com/info/college-program.aspx

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Communication Plan Continue the following actions: Push messaging to our employee population highlighting opportunities for students Campaign to focus on “Know a college student who would like to work for Vail Resorts? Here is what you do?” Posting positions to school websites Leveraging our relationships with schools to push messaging out to students Utilize our social media partners to push messaging to students Leveraging our relationships with programs and clubs, such as: Ski and Rider Clubs Spanish Clubs Leverage former Peak Pursuits participants database

Winter 2012/2013 Strategy :

Winter 2012/2013 Strategy Process for Identifying and Hiring Talent How do we measure the success of our College Recruiting Effort? Utilize the “Source” option in SF All messaging will include verbiage directing the student to select this as the reason for how they heard about Vail Resorts Utilize the “Tag” option in SF for any students that we are in contact with Reporting Pull end of the season reporting with the following criteria Applicant Name Job Title Resort Progress in Process University/College name Graduation Date (2012+ )

Recruiting Calendar :

Recruiting Calendar August September October November 8/7: Le Cordon Bleu, Dallas 8/23: Le Cordon Bleu, Las Vegas 8/8: Le Cordon Bleu, Austin 8/21: Le Cordon Bleu, Scottsdale 8/22: Arizona State University

Recruiting Calendar :

Recruiting Calendar August September October November 9/5: CSU Networking Event 9/10: Le Cordon Bleu, Portland 9/11 – 9/12: Colo State University 8/22: Arizona State University 9/18: University of No. Colo 9/25: University of Colorado 9/25: Johnson and Wales (MAP) 9/25: Purdue (MAP)

Recruiting Calendar :

Recruiting Calendar August September October November 10/4: Denver University (MAP) 10/8: UNLV (MAP) 10/15: Cornell University (MAP)

Recruiting Calendar :

Recruiting Calendar August September October November 11/5: Michigan State University

Additional Targets for Recruiting Visits :

Additional Targets for Recruiting Visits Keiser University Florida State Sacramento State Sierra Nevada Community College San Diego State University UCLA Chico State University Brigham Young Red Rocks Community College Metro State University Fort Lewis College Mesa State University

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